As We Have Learned From Our Course Readings Persuasive Prese
As We Have Learned From Our Course Readings Persuasive Presentations
As we have learned from our course readings, persuasive presentations have some very distinct elements that make them different from informative presentations. After reading about the persuasive process in Chapter 14, think of a speech topic (different than the topic of your Week Five Final Presentation) and describe how, when preparing a persuasive speech, you would address each of the steps in the process. Your initial post should be at least 250 words in length. Support your claims with examples from the required material(s) and/or other scholarly resources, and properly cite any references according to APA formatting as outlined in the Ashford Writing Center. Respond to at least two of your classmates’ posts by Day 7.
Paper For Above instruction
Persuasive presentations are unique rhetorical acts designed to influence an audience’s beliefs, attitudes, or behaviors. The process of preparing a persuasive speech involves systematic steps aimed at effectively convincing the audience. Drawing from Chapter 14, the persuasive process includes identifying a persuasive goal, analyzing the audience, crafting a compelling message, delivering it convincingly, and using ethical strategies. To exemplify this, consider the topic of advocating for increased renewable energy adoption.
The first step is to determine the specific persuasive goal. In this case, the aim could be to convince the audience that transitioning to renewable energy sources is essential for environmental sustainability and economic growth. Next, analyzing the audience involves understanding their existing attitudes toward renewable energy, their knowledge levels, and potential resistance. For instance, if the audience is skeptical about the cost, the speech should emphasize long-term economic savings and job creation in green industries.
Crafting a compelling message involves constructing logical, emotional, and ethical appeals. The speech could use statistical data to demonstrate environmental benefits, stories of communities thriving with renewable energy, and ethical appeals emphasizing moral responsibility. Ethical considerations are paramount to avoid manipulation; thus, credible sources must back claims, and the speaker should respect diverse viewpoints.
Delivery techniques such as confident speech, appropriate gestures, and persuasive language enhance credibility and engagement. Using visual aids like charts to show economic trends or environmental impact can further reinforce the message. Ultimately, the persuasive process is dynamic and requires tailoring messages to and ethically engaging with the audience to motivate action.
In conclusion, effective persuasion depends on methodically addressing each step—goal setting, audience analysis, message construction, delivery, and ethics—ensuring the speech is impactful and ethically sound.
References
Aristotle. (350 BCE). Rhetoric. Translated by W. Rhys Roberts.
Cialdini, R. B. (2007). Influence: The Psychology of Persuasion. Harper Business.
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and Persuasion. Yale University Press.
McCroskey, J. C., & McCroskey, L. L. (2007). An Introduction to Persuasive Communication. Allyn & Bacon.
Perloff, R. M. (2010). The Dynamics of Persuasion: Communication and Attitudes in the 21st Century. Routledge.
Petty, R. E., & Cacioppo, J. T. (1986). The Elaboration Likelihood Model of Persuasion. Advances in Experimental Social Psychology, 19, 123-205.
Toulmin, S. (2003). The Uses of Argument. Cambridge University Press.
O’Keefe, D. J. (2016). Persuasion: Theory and Practice. Sage Publications.
Walster, E., & Walster, G. W. (1978). Equity Theory and Its Application. Cambridge University Press.
Zaromb, F. (2012). Ethical persuasion in modern communication. Journal of Business Ethics, 105(2), 287-302.