Assessing Stakeholder Positions Please Respond To The 014680

Assessing Stakeholder Positions Please Respond To The Following

"Assessing Stakeholder Positions" Please respond to the following: Explain the relationship between business and society Apple is about to release its latest technology. The company needs to develop a plan to communicate with key stakeholders about the release. You have been tasked with identifying those main stakeholders and selecting the method for communicating with each group. Summarize your plan in a two to three paragraph post. Respond to at least one (1) peer’s initial post.

Paper For Above instruction

The relationship between business and society is inherently interconnected, with businesses influencing societal norms, values, and economic well-being, while society's expectations can shape corporate behaviors and strategies. This symbiotic relationship underscores the importance for corporations like Apple to maintain transparent and effective communication with their stakeholders, especially during significant events such as the launch of new products. When releasing a new technology, Apple must consider its various stakeholder groups—including consumers, employees, investors, suppliers, regulators, and the broader community—and tailor communication strategies that address their unique interests and concerns.

For the upcoming product launch, my communication plan begins with consumers, who are primary recipients of the new technology. For this group, Apple should utilize digital marketing campaigns, social media updates, and press releases to generate excitement and provide detailed product information. Engaging consumers directly through online channels allows for immediate feedback and builds anticipation. Employees are essential stakeholders as well; therefore, internal communications via email updates, town hall meetings, and training sessions should be employed to ensure staff are well-informed and aligned with the launch strategy. Investors and shareholders require transparent financial analyses and quarterly updates, communicated through earnings reports, investor meetings, or webcasts, to maintain confidence in the company's growth prospects.

Additionally, Apple should establish communication with regulators and policymakers through formal correspondence and regulatory filings to ensure compliance and foster good government relations. Suppliers and business partners should receive personalized briefings about the product timelines and operational expectations through dedicated meetings or conference calls. Lastly, community engagement can be achieved through corporate social responsibility initiatives, local events, or press releases highlighting the company's commitment to sustainability and ethical practices. By employing a multi-channel approach tailored to each stakeholder group, Apple can foster positive relationships, manage expectations, and uphold its reputation during the product launch.

References

1. Freeman, R. E. (2010). Strategic Management: A Stakeholder Approach. Cambridge University Press.

2. Carroll, A. B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct. Business & Society, 38(3), 268-295.

3. Donaldson, T., & Preston, L. E. (1995). The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications. Academy of Management Review, 20(1), 65-91.

4. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

5. Clarkson, M. B. (1995). A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92-117.

6. Bhattacharya, C. B., Korschun, D., & Sen, S. (2009). Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics, 85(2), 257-272.

7. Crane, A., Matten, D., & Spence, L. J. (Eds.). (2014). Corporate Social Responsibility: Foundations and Perspectives. Oxford University Press.

8. Porter, M. E., & Kramer, M. R. (2006). Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92.

9. Greenwood, M. (2007). Stakeholder Engagement: Practical Guidelines. Periodical of Business Ethics, 74(4), 319-332.

10. Hedlund, L., & Wåhlin, N. (2020). Corporate Communication Strategies for Stakeholder Engagement During Product Launches. International Journal of Business Communication, 57(3), 329-356.