Assessment Criteria Students Will Be Assessed On Their Knowl

Assessment Criteriastudents Will Be Assessed On Their Knowledge Of The

Assessment criteria Students will be assessed on their knowledge of the concepts covered in the course and their capacity to apply that knowledge to improve business decision making. Individual Project Each student will identify a company and conduct a research project on the company’s management problem. Some suggested companies are: Telstra, Qantas, Fosters. You may however choose any company from any country. A business can be thought of as a stream of decisions: What product should we make What price should we charge How should we get the product to market How should we communicate with potential customers about the product What regions should we operate in What partners should we have What market segments exist and which ones should we target Who should we employ How much training should we deliver Who should we promote What IT supplier should we use What advertising agency should we use Where should the office be located And many more.

You should not be limited by this list. Sourcing both secondary and primary data, analysing and then drawing realistic conclusions, it will be presented in a report format and then the key issues and findings are to be presented. Finally submit a 500 word report utilising the concepts and models covered in the lectures to analyse, discuss, identify alternatives and make recommendations to improve the performance of the organisation.

Paper For Above instruction

The assignment at hand requires a comprehensive understanding of business management concepts, and the practical application of these concepts to real-world organizational problems. The primary task involves selecting a company—such as Telstra, Qantas, Fosters, or any other organization globally—and conducting an in-depth research project centered on a specific management issue faced by the company. The scope of this project is broad, considering the myriad of decisions organizations make across different functional areas, including product development, pricing strategies, marketing, operations, human resources, and technological choices.

The core of this project is to collect both secondary and primary data related to the selected company and its management problem. Secondary data might encompass annual reports, industry analyses, academic journals, and credible online sources. Primary data may involve interviews, surveys, or direct observations if feasible. After data collection, a detailed analysis should reveal the key issues, opportunities, and constraints faced by the organization. Drawing on the latest management models and concepts covered during the course, students are expected to interpret their findings critically, analyze potential alternatives, and develop practical, evidence-based recommendations aimed at enhancing the company's performance.

The outcome of this analysis should be structured into a formal report. This report should clearly identify the main management problem, contextualize it within the broader business environment, and justify the choice of data sources and analytical methods used. The report should also include a discussion of possible strategic or operational alternatives, considering the company's internal capabilities and external market conditions. Ultimately, students should propose specific actions or strategies the organization can implement to improve its decision-making processes and overall performance.

In addition to the detailed report, students are required to prepare a concise executive summary of approximately 500 words. This summary should synthesize the key insights, analysis, and recommendations, demonstrating an ability to distill complex information into clear, actionable conclusions. It serves as a critical tool for busy executives who need a quick, yet comprehensive, overview of the research findings and strategic suggestions.

References

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