Assignment 1: Positioning Statement And Mottos 219911

Assignment 1positioning Statement And Mottouse The Provided Informati

Assignment 1 Positioning Statement and Motto Use the provided information, as well as your own research, to assess one (1) of the stated brands (Jeep Cherokee, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep Cherokee, Amazon, or Google): 1. Target Customers/Users Who are the target customers for the company/brand? [Insert response] How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users? [Insert response] What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? [Insert response] What do these target customers’ value? [Insert response] 2. Competitors Who are the brand’s competitors? [Insert response] What product category does the brand fit into? [Insert response] What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to? [Insert response] 3. USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? [Insert response] What is the brand’s uniqueness? [Insert response] What is the competitive advantage of the brand? How is it different from other competing brands? [Insert response] Does the brand have any attributes or benefits that dominate competitors? [Insert response] 4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. · BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). · BMW Motto: BMW is the ultimate driving machine. [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment ) Page 2 of 2 Virtual Lab: Sex-Linked Traits Worksheet Please make sure you have read through all of the information in the “Questions†and “Information†areas. If you come upon terms that are unfamiliar to you, please refer to your textbook for further explanation or search the word here: Next, complete the Punnett square activity by clicking on the laboratory notebook. Please be sure to note the possible genotypes of the various flies: Female, red eyes Female, red eyes Female, white eyes Male, red eyes Male, white eyes XRXR XrXR XrXr XRY XrY When you have completed the Punnett square activity, return to the laboratory scene to begin the actual laboratory activity. In this exercise, you will perform a Drosophila mating in order to observe sex-linked trait transmission. Please click on the shelf in the laboratory. Here you will find vials of fruit flies. On the TOP shelf, please click on one of the female vials (on the left side) and then drag it to the empty vial on the shelf below. Please repeat this step using one of the male vials (on the right side). These flies will be used as the parental (P) generation. You may switch your parent choices at any time by dragging out old selections and dragging in new flies. Use the Punnett square below to predict the genotypes/phenotypes of the offspring (Note: refer to the genotype table you created above if needed): XR XR XR Genotype: XRXR Phenotype:Red eye, female Genotype:XRXR Phenotype: Red eye, female Y Genotype:XRY Phenotype: Red eye, male Genotype:XRY Phenotype: Red eye, male __50_% Female, red eye _0__% Female, white eye _50__% Male, red eye _0__% Male, white eye When you are finished, click “Mate and Sortâ€. You will now see information appear in the vials sitting on the next shelf below. These are the offspring of the parent flies you selected above, and they represent the first filial (F1) generation. In your “Data Table†on the bottom of the page and/or on Table I found at the end of this Worksheet, please input the numbers of each sex and phenotype combination for the F1 generation. These numbers will be placed into the first row marked “P generation Crossâ€. You will next need to select one of the F1 female flies and one of the F1 male flies to create the second filial (F2) generation. Drag your selections down to the empty vial on the next shelf below and fill in the Punnett square below to predict the offspring: XR XR XR Genotype: XRXR Phenotype:Red eye, female Genotype:XRXR Phenotype: Red eye, female Y Genotype:XRY Phenotype: Red eye, male Genotype:XRY Phenotype: Red eye, male __50_% Female, red eye _0__% Female, white eye _50__% Male, red eye _0__% Male, white eye After clicking “Mate and Sortâ€, you will now have information on their offspring (the F2 generation) to input into your “Data Table†or Worksheet below. This information will be placed into the second row marked “F1 generation Crossâ€. NOTE: there are additional lines remaining to use if your instructor requires the analysis of additional crosses. Please finish this exercise by opening the “Journal†link at the bottom of the page and answering the questions. Table I: Cross Type Phenotype of Male Parent Phenotype of Female Parent Number of Red eye, Male Offspring Number of White eye, Male Offspring Number of Red eye, Female Offspring Number of White eye, Female Offspring P Generation Cross Red Red F1 Generation Cross Red Red P Generation Cross White Red F1 Generation Cross Red Red P Generation Cross Red White F1 Generation Cross White Red P Generation Cross White White F1 Generation Cross White White Post-laboratory Questions: Through fruit fly studies, geneticists have discovered a segment of DNA called the homeobox which appears to control: Sex development in the flies Life span in the flies Final body plan development in the flies The genotype of a red-eyed male fruit fly would be: XRXR XRXr XrXr A or B None of the above Sex-linked traits: Can be carried on the Y chromosome Affect males and females equally Can be carried on chromosome 20 A and B None of the above -2 A monohybrid cross analyzes: One trait, such as eye color Two traits, such as eye color and wing shape The offspring of one parent A female with the genotype “XRXrâ€: Is homozygous for the eye color gene Is heterozygous for the eye color gene Is considered a carrier for the eye color gene A and B B and C In T.H. Morgan’s experiments: He concluded that the gene for fruit fly eye color is carried on the X chromosome He found that his F1 generation results always mirrored those predicted by Mendelian Laws of Inheritance He found that his F2 generation results always mirrored those predicted by Mendelian Laws of Inheritance A and B All of the above In this laboratory exercise: The Punnett square will allow you to predict the traits of the offspring created in your crosses XR will represent the recessive allele for eye color, which is white Xr will represent the dominant allele for eye color, which is red All of the above In a cross between a homozygous red-eyed female fruit fly and a white-eyed male, what percentage of the female offspring is expected to be carriers? 0% 25% 50% 75% 100% In a cross between a white-eyed female and a red-eyed male: All males will have red eyes 50% of males will have white eyes All females will have red eyes 50% of females will have white eyes In human diseases that are X-linked dominant, one dominant allele causes the disease. If an affected father has a child with an unaffected mother: All males are unaffected Some but not all males are affected All females are unaffected Some but not all females are affected Journal Questions: 1. In a mating between a red-eyed male fruit fly and a red-eyed heterozygous female, what percentage of the female offspring is expected to be carriers? How did you determine the percentage? 2. In a mating between a red-eyed male fruit fly and a white-eyed female fruit fly, what percentage of the male offspring will have white eyes? Describe how you determined the percentage. 3. Hemophilia, a blood disorder in humans, results from a sex-linked recessive allele. Suppose that a daughter of a mother without the allele and a father with the allele marries a man with hemophilia. What is the probability that the daughter's children will develop the disease? Describe how you determined the probability. 4. Colorblindness results from a sex-linked recessive allele. Determine the genotypes of the offspring that are the result of a cross between a color-blind male and a homozygous female who has normal vision. Describe how you determined the genotypes of the offspring. 5. Explain why sex-linked traits appear more often in males than in females. 6. In humans, hemophilia is a sex-linked recessive trait. It is located on the X chromosome. Remember that the human female genotype is XX and the male genotype is XY. Suppose that a daughter of a mother without the allele and a father with the allele marries a man with hemophilia. What is the probability that the daughter's children will develop the disease? Describe how you determined the probability. 7. Colorblindness also results from a sex-linked recessive allele on the X chromosome in humans. Determine the genotypes of the offspring that result from a cross between a color-blind male and a homozygous female who has normal vision. Describe how you determined the genotypes of the offspring. 8. Based on the traits explained in questions 6 and 7, explain why sex-linked traits in humans appear more often in males than in females.

Sample Paper For Above instruction

The assessment of brand positioning and developing a compelling motto is essential for establishing a unique market identity. For this exercise, I have selected Google as the brand for analysis. Google, as a dominant player in the technology sector, primarily targets a diverse demographic of internet users worldwide, spanning multiple age groups, income levels, and educational backgrounds. Its target customers include students, professionals, businesses, and casual internet users seeking information and digital services.

Google effectively reaches its customers through various media channels such as digital advertising, social media platforms, content marketing, and search engine optimization. Its pervasive presence on the internet and innovative marketing campaigns help to attract attention. Visual elements, clever ad copy, and the promise of instant access to information are key factors that grab user attention.

The brand’s positioning emphasizes innovation, speed, reliability, and user-centric services. Google wants to be perceived as the quintessential gateway to information and digital convenience. Its core values include accessibility, efficiency, and continuous innovation, which resonate with its diverse user base.

In terms of competition, Google's primary competitors include Bing, Yahoo, and other specialized search engines and digital service providers like Amazon and Apple. It fits into the product category of internet search engines and digital services. When consumers make choices about using Google, they often compare it based on search relevancy, ease of use, and brand trust.

The USP of Google lies in its superior search algorithms, extensive data index, and innovative features like voice search, personalized recommendations, and integrations with other services. Its competitive advantage stems from its vast infrastructure, constant innovation, and dominant market share. Google’s attributes like fast search results and intuitive interface currently overshadow many competitors.

Based on this analysis, a new positioning statement for Google could be: “The innovative platform for users seeking quick, reliable access to the world's information.” Its motto might be: “Google: Your window to the world.”

References

  • Google. (2023). About Google. https://about.google/
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Porter, M. E. (1985). Competitive Advantage. Free Press.
  • Smith, P. R., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online Strategies. Kogan Page.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
  • Statista. (2023). Number of Google searches worldwide. https://www.statista.com/
  • Johnson, K. (2020). The Evolution of Search Engines. TechReview. https://techreview.com/
  • Shapiro, C., & Varian, H. R. (1999). Information Rules: A Strategic Guide to the Network Economy. Harvard Business School Press.
  • Leeflang, P. S. H., et al. (2014). Changing the future of marketing: A systematic view on marketing and the role of digital communication. Journal of Business Research.
  • Rosenbaum-Elliott, R., et al. (2015). Strategic Brand Management. Oxford University Press.

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