Assignment 2: Course Project—PR Strategy Presentation

Assignment 2: Course Project—PR Strategy Presentation Over the past sev

Assignment 2: Course Project—PR Strategy Presentation Over the past several weeks, we have been creating components of our PR strategy. In this assignment, you will create your final presentation using Microsoft PowerPoint. To prepare for this task, view the following "how-to" videos: How to Make a Video Using PowerPoint 2010 Turn your presentation into a video Tasks: You will produce your final presentation for the Rock Pic School PR strategy. Your presentation will include both new elements and updates from previous weeks. For previously submitted elements, be sure to incorporate relevant feedback and to present the information in Microsoft PowerPoint format.

Your presentation will include the following elements: Executive summary Previously submitted elements Research analysis Strategy overview Media kit Digital media plan Crisis plan Video The video should be a commercial promoting the school that can run as a pre-roll advertisement either on YouTube or in a television spot. It should be between 30 and 120 seconds in length. Your video can be created in Microsoft PowerPoint or using any video software you prefer, such as Jing, Captivate, or a similar application. Deliverable: Submit a Microsoft PowerPoint presentation of at least 10 slides. Submit a video either as an embedded file within Microsoft PowerPoint or as a URL. Use proper MLA formatting.

Paper For Above instruction

The creation of a comprehensive Public Relations (PR) strategy for an educational institution like Rock Pic School requires meticulous planning, strategic analysis, and targeted communication efforts. This project culminates in a PowerPoint presentation that synthesizes previous work, incorporates feedback, and introduces new elements to present a cohesive and compelling PR plan aimed at enhancing the school's reputation, visibility, and engagement within its community and target audience.

The presentation begins with an executive summary, succinctly encapsulating the core objectives, strategies, and anticipated outcomes of the PR plan. This section provides a clear overview, setting the stage for the detailed components that follow. The next segments include previously submitted elements such as the research analysis, which examines the school’s current public perception, competitor positioning, target audience demographics, and media environment. Incorporating this research informs the strategic decisions made throughout the plan, ensuring they are data-driven and tailored to specific audience segments.

The strategy overview elaborates on the main themes, messaging frameworks, and communication channels that will be employed. It lays out the approach for managing the school’s public image, promoting its unique offerings, and fostering community engagement. The media kit complements this by providing essential promotional materials, including press releases, faculty bios, high-quality images, and contact information, which facilitate media outreach and stakeholder communication.

A digital media plan delineates the online platforms and social media campaigns that will be utilized to reach prospective students, parents, alumni, and community members. This includes content calendars, targeted advertising strategies, and metrics for evaluating digital outreach success. The crisis plan outlines procedures for handling potential negative publicity or incidents that could harm the school’s reputation, emphasizing proactive communication and accountability.

A key component is the video advertisement—a commercial promoting the school to be aired as pre-roll content on platforms like YouTube or broadcast television. The video, spanning between 30 and 120 seconds, should creatively showcase the school's strengths and appeal to prospective students and their families. This video can be produced within PowerPoint or through other video editing tools such as Jing or Captivate, ensuring the message is engaging and professional.

The final deliverable is a PowerPoint presentation consisting of at least 10 slides, integrating all these elements and updates. Additionally, the presentation must include the video either embedded or linked via a URL. Proper MLA formatting must be applied throughout, ensuring a professional and scholarly appearance. This comprehensive presentation aims to provide a clear, persuasive, and actionable PR strategy that supports the school's growth and reputation enhancement initiatives.

References

  • Cutlip, S. M., Center, A. H., & Broom, G. M. (2006). Effective Public Relations (10th ed.). Pearson Education.
  • Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Holt, Rinehart & Winston.
  • Higgins, M. (2010). The New Rules of Marketing and PR. McGraw-Hill Education.
  • Li, C., & Bernoff, J. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business Review Press.
  • Seitel, F. P. (2017). The Practice of Public Relations. Pearson.
  • Wilcox, D. L., & Reber, B. H. (2013). Public Relations Writing and Media Techniques. Pearson.
  • Newsom, D., & Haynes, J. (2012). Public Relations Writing: Form & Style. Thomson Wadsworth.
  • Gregory, A. (2019). Planning and Managing Public Relations Campaigns. Kogan Page.
  • Phair, J. (2007). Building a Better PR Campaign. Journal of Public Relations Research, 19(3), 285-308.
  • Watson, T., & Noble, P. (2007). Integrated Marketing Communication: Creative Strategy from Idea to Implementation. Dorling Kindersley.

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