Assignment 3 Performance Management Due Week 8 And Worth 250
Assignment 3 Performance Managementdue Week 8 And Worth 250 Pointsima
Imagine that you are the HR manager for a retail store. Your store sells clothing, shoes, handbags, linens, etc. The company recently had its worst quarter, and you want to improve employee performance through sales of the merchandise and through offering excellent customer service. The employees are less motivated, due to the recent negative media attention the company has been getting about its earnings. You want to implement a new performance management system, modify the employees’ current behavior, and link compensation directly to performance.
Write a four to six (4-6) page paper in which you: Create a job description for a retail sales associate. Create an organizational behavior modification (OBM) plan to define a set of three (3) key behaviors that are necessary for job performance. Determine two (2) ways that an HR manager would measure whether prospective employees exhibit the key job performance behaviors. Propose two (2) methods that an HR manager can use to inform employees of the new performance standards. As the HR manager, create a plan with two (2) methods of providing feedback to employees. Include the frequency with which the feedback would be provided. Propose two (2) actions that company leaders should take to reinforce positive employee behaviors. As the HR manager, determine three (3) benefits the organization would gain if it adopts a management by objectives (MBO) approach in which the employees’ goals are aligned with the organization’s goals. Provide two (2) reasons why it is important to align pay with performance. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Paper For Above instruction
In the face of declining sales and diminished employee motivation, it is imperative for retail organizations to implement structured performance management systems that foster behavior change, improve customer service, and align employee objectives with organizational goals. This paper explores essential components for a retail store’s performance enhancement, including a detailed job description, an organizational behavior modification (OBM) plan targeting key behaviors, methods for assessing prospective and current employee performance, communication strategies for performance standards, feedback mechanisms, reinforcement actions, and the advantages of adopting management by objectives (MBO), along with pay-performance alignment justifications.
Job Description for a Retail Sales Associate
The retail sales associate serves as the frontline representative of the company, responsible for engaging customers, providing product knowledge, and ensuring a positive shopping experience. Key responsibilities include greeting customers, assisting with product selection, operating cash registers, maintaining store cleanliness, stock replenishment, and handling customer inquiries and complaints. Skills required encompass excellent communication, persuasion, listening skills, product knowledge, and a friendly, professional demeanor. The associate must be dependable, adaptable, and proactive in addressing customer needs, contributing directly to sales figures and customer satisfaction.
Organizational Behavior Modification (OBM) Plan
The OBM plan aims to reinforce three critical behaviors: (1) proactive customer engagement, (2) accurate product knowledge sharing, and (3) consistent upselling and cross-selling techniques. These behaviors directly impact sales performance and customer service quality, essential during recovery from recent organizational downturns.
To shape these behaviors, positive reinforcement strategies such as reward systems—like commissions or recognition programs—and feedback sessions are employed. For instance, employees demonstrating proactive engagement could receive immediate praise or sales bonuses, fostering internal motivation and reinforcing desired behaviors.
Performance Measurement for Prospective Employees
Two effective methods for evaluating potential employees' adherence to key behaviors include structured behavioral interviews and role-play assessments. Behavioral interviews utilize situational questions to gauge past behaviors related to customer interaction and sales techniques. Role-play assessments simulate real sales scenarios, allowing hiring managers to observe communication skills, product knowledge, and problem-solving abilities directly, thereby predicting future performance accuracy.
Informing Employees of Performance Standards
To communicate new standards, the HR manager could utilize a combination of a formal town hall meeting and written communication such as detailed memos or posters displayed at workstations. The town hall facilitates two-way dialogue, addressing employee questions and clarifying expectations. Written materials serve as ongoing references, ensuring consistent understanding across all staff members.
Feedback Methods and Frequency
Providing constructive feedback can be achieved through weekly one-on-one coaching sessions and monthly performance reviews. The weekly meetings enable real-time recognition and correction, fostering immediate behavior adjustment. Monthly reviews offer comprehensive performance summaries, goal reassessment, and development planning, maintaining engagement and accountability over time.
Reinforcement Actions by Leadership
Leadership should implement recognition programs such as employee of the month awards and provide tangible incentives like bonuses tied to performance milestones. Additionally, leaders should model desired behaviors—demonstrating excellent customer service and proactive sales approaches—setting a standard for employees to emulate. Such actions reinforce positive behaviors and embed organizational values into daily operations.
Benefits of Adopting Management by Objectives (MBO)
An MBO approach aligns employee and organizational goals through clear, measurable objectives, leading to improved focus, increased accountability, and enhanced goal clarity. Three benefits include: (1) heightened employee engagement through goal ownership, (2) streamlined performance evaluation based on objective criteria, and (3) improved organizational agility by adjusting individual objectives in response to strategic shifts.
Aligning pay with performance is critical because it directly motivates employees to meet or exceed performance standards and fosters a performance-driven culture. Firstly, performance-linked compensation incentivizes behaviors that contribute to organizational success. Secondly, it provides a clear link between effort and reward, enhancing motivation and reducing perceived inequities among staff.
Conclusion
Implementing a comprehensive performance management system that encompasses structured job descriptions, behavioral shaping strategies, performance assessment tools, effective communication, continuous feedback, reinforcement, strategic goal alignment, and pay-performance congruence is essential for revitalizing a retail store’s performance. Such measures foster a motivated workforce capable of delivering excellent customer service and achieving sales targets, ultimately driving organizational recovery and growth.
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