Assignment: Positioning Statement And Motto Use The Provided
Assignment: Positioning Statement and Motto Use the provided information
Assignment: Positioning Statement and Motto Use the provided information, as well as your own research, to assess one (1) of the stated brands (Aston Martin, Jenny Craig, Evenflo Baby or Fanatics) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Aston Martin, Jenny Craig, Evenflo Baby or Fanatics Sports Gear):
Paper For Above instruction
1. Target Customers/Users
Who are the current customers/users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item. Do not say “ANY, ALL, EVERYONE”; specify your target audience.
- Age Bracket: [Insert response]
- Gender: [Insert response]
- Income Bracket: [Insert response]
- Education Level: [Insert response]
- Lifestyle: [Insert response]
- Psychographics (Interests, Hobbies, Past-times): [Insert response]
- Values (What the customer values overall in life): [Insert response]
- Other segmentation items (optional): [Insert response]
How does the company currently reach its customers/users? Analyze the methods and media used.
What methods and media should the company use now? Justify your choices in at least four sentences, addressing all questions.
What would grab customers’ attention? Explain why this approach will effectively capture their interest in at least four sentences.
2. Competitive Analysis
Who are the main competitors? Identify the top three competitors and discuss in at least two substantive sentences each how each competitor differs from your chosen brand.
- Competitor 1: [Insert response]
- Competitor 2: [Insert response]
- Competitor 3: [Insert response]
What product category does the brand fit into? Justify why you placed the brand in this category in at least four sentences.
3. USP (Unique Selling Proposition) Creation
What are the brand’s unique attributes and benefits that make it stand out? Provide at least four sentences explaining this.
What are the competitive advantages that distinguish the brand from competitors? Discuss these advantages in at least four sentences.
Create a new USP based on your analysis: [Insert response]
Explain why you created this USP: [Insert response in at least two sentences]
4. Positioning Statement & Motto
Develop a new positioning statement and discuss the rationale behind it in at least two sentences.
Create a new motto for the brand and justify your choice in at least two sentences.
Positioning Statement: [Insert response]
Justification for Creation: [Insert response]
Motto: [Insert response]
Justification for Motto: [Insert response]