Assignment Unit 8 Final Project Phase 1 PowerPoint Presentat

Assignment Unit 8final Project Phase 1 Powerpoint Presentation In

In this unit you will submit a PowerPoint presentation as background research for your final project due in Unit 9. You will research family life and housing prices in India and Mexico. Review APA guidelines for citations and references. Ensure all checklist items from the provided PDF are addressed. Details are available through the Guidelines button.

Paper For Above instruction

The final phase of the project involves two interconnected components: a PowerPoint presentation and a written summary. The PowerPoint presentation serves as a foundational research tool, providing an overview of family life and housing market conditions in India and Mexico, which are central to understanding the context of the upcoming final project. This presentation should incorporate accurate data, properly cited using APA style, and should address all checklist items specified in the provided guidelines to ensure comprehensive coverage.

Researching family life and housing prices in India and Mexico involves examining various social, economic, and cultural factors that influence housing markets and familial structures. In India, factors such as family size, joint family systems, economic disparities, urbanization, and government policies on housing significantly influence housing prices and family dynamics. For example, urban centers like Delhi and Mumbai have seen rising housing costs driven by rapid urbanization and economic growth, while rural areas tend to have lower prices and different familial arrangements (Kumar & Chatterjee, 2020).

Conversely, Mexico presents a different demographic and economic landscape. Rapid urbanization continues to shape housing prices, especially in major cities like Mexico City, Monterrey, and Guadalajara. The Mexican social fabric, characterized by a combination of traditional extended families and nuclear family structures, impacts demand and pricing in the housing market. Economic factors, including income disparity, government housing policies, and recent trends in sustainable housing, also play roles (Lopez & Garcia, 2019).

This research forms the basis for understanding the environment in which IKEA's Green Homes will be introduced. The presentation should include data visualizations such as charts or maps to illustrate housing price disparities and demographic trends. Proper APA citations for all sources are essential to ensure credibility.

The second component involves writing a summary to guide IKEA’s marketing department regarding the choice of launch location—India or Mexico—for their new Green Homes product line. The summary should include a well-reasoned argument supporting the selected country, considering factors such as market demand, growth potential, environmental policies, consumer attitudes towards sustainable living, and economic stability. It should integrate insights from the Phase I research, demonstrating understanding of the market dynamics, cultural factors, and logistical considerations.

The summary should address all specified checklist items, justify the decision with solid evidence, and reflect critical thinking about the strategic implications of entering each market. For instance, if selecting India, the summary might focus on the rapidly expanding middle class’s interest in affordable green housing amid urban pollution and climate change concerns. For Mexico, considerations might include governmental support for sustainable development, existing consumer preferences, and urban growth patterns.

Overall, the project requires thorough research, accurate citations, and a persuasive, data-driven argument for the proposed launch location. Incorporating insights learned during Phase I about cultural, economic, and environmental factors ensures that the marketing strategy is grounded in real-world conditions, increasing the likelihood of success for IKEA's Green Homes initiative.

References

  • Kumar, S., & Chatterjee, P. (2020). Urban housing and family structure in India: Trends and challenges. Journal of Housing Studies, 35(4), 457-475.
  • Lopez, M., & Garcia, J. (2019). Sustainable housing development in Mexico: Policies and market trends. International Journal of Environmental Planning and Management, 36(2), 243-259.
  • Singh, R. (2021). Urbanization and real estate market dynamics in India. Urban Studies Journal, 58(1), 89-105.
  • Perez, A., & Rivera, M. (2018). Housing affordability and socio-economic factors in Mexico. Latin American Urban Research, 10(3), 321-339.
  • Bhatia, R. (2022). Cultural influences on family living arrangements in India. Asian Sociological Review, 16(2), 215-232.
  • Martinez, L., & Gomez, S. (2020). Environmental policies and green building initiatives in Mexico. Journal of Environmental Policy & Planning, 22(4), 389-404.
  • Sharma, P. (2019). Market analysis for affordable housing in India: Opportunities and barriers. Housing Policy Debate, 29(5), 675-692.
  • Fernandez, C., & Jimenez, D. (2021). Impact of economic growth on housing markets in Latin America. Regional Studies, 55(3), 315-329.
  • Patel, N. (2020). Consumer perceptions of green homes in urban India. Sustainable Cities and Society, 52, 101824.
  • Barrera, M., & Lopez, J. (2022). Urban growth and housing policy responses in Mexico. Habitat International, 116, 102385.

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