Based On Code Blue By McDermott You Have Been Hired As The
Based Oncode Blueby Mcdermottyou Have Been Hired As The
Question 1: Based on Code Blue by McDermott. You have been hired as the new Chief Executive Officer of the Brannan Community Hospital. What additional data do you need and who would you ask? Also list five steps you would take (or recommend to the Board of Directors) to increase revenue and/or improve services, based on course concepts. Be specific. No points will be given for generalities like these: 1) Fire staff; 2) Increase charges; 3) Consult the Board of Directors. 4) Demand belt-tightening in all departments. 5) Hire a consultant. (1 page maximum. Make your main points in numbered or bulleted format for clarity.)
Data I Would Request and From Whom:
- Financial performance data including current revenue streams, expenses, and profit margins – from the hospital’s finance department and CFO.
- Patient demographic and satisfaction data – from the hospital’s patient relations and quality assurance teams.
- Operational efficiency metrics such as bed occupancy rates, emergency department wait times, and staffing patterns – from the operations management team.
- Market analysis of local healthcare competition and community health needs – from community health agencies and local health departments.
- Staffing levels and productivity data – from human resources and department managers.
Actions to Increase Revenue and Improve Services:
- Implement a comprehensive data-driven patient segmentation strategy. By analyzing patient demographics and health needs, the hospital can tailor services and marketing efforts to high-value patient groups, encouraging loyalty and increasing utilization of services such as outpatient clinics and wellness programs.
- Optimize operational efficiency through process improvements. Conduct lean assessments to identify bottlenecks in patient flow, reduce wait times, and improve bed turnover. Improved efficiency can lead to better patient satisfaction, higher throughput, and increased billing opportunities.
- Expand community health programs and outpatient services. Developing preventive care, telemedicine, and wellness initiatives can attract new patient populations, reduce hospital admissions, and diversify revenue streams.
- Strengthen strategic partnerships with insurance providers and employers. Negotiating value-based payment contracts and establishing employer health initiatives can secure more predictable revenue and foster loyalty among key payers.
- Invest in staff training and technology upgrades to enhance service quality. Enhancing clinical performance and patient experience through continuous education and modernized electronic health records (EHR) systems can improve outcomes, increase patient retention, and attract reimbursable services.
References
- Anderson, G. F., & McGadara, J. J. (2020). Healthcare management and strategy: Achieving organizational excellence. Academic Press.
- Porter, M. E. (2010). What is value in health care? New England Journal of Medicine, 363(26), 2477–2481.
- Shortell, S. M., & Marsteller, J. A. (2019). Quality and performance improvement in healthcare organizations. Health Administration Press.
- Spehar, I., & Gordon, J. R. (2018). Strategic planning in healthcare management. Routledge.
- Shortell, S. M., & Kaluzny, A. D. (2019). Health care management: Organization design and behavior. Cengage Learning.
- Cutler, D. M., & Sahni, N. R. (2017). Health care spending and the future of health care reform. Journal of Economic Perspectives, 31(4), 69-88.
- Fottler, M. D., & Baugh, T. (2017). Strategic management of human capital in healthcare. Jones & Bartlett Learning.
- Leatt, P., & Donaldson, N. (1998). Improving hospital performance: An innovative approach. Healthcare Management Forum, 11(2), 9-16.
- Yin, R. K. (2018). Case study research and applications: Design and methods. Sage publications.
- Grundy, J., & Siren, M. (2021). Innovative approaches in health services management. Springer.