Build Your Airline June 5, 2022 Build Your Airline 1 The Ba ✓ Solved

Build your Airline June 5, 2022 Build your Airline 1. The basics

Build your Airline. The mock airline to be presented goes by the name Voyage Airlines, an airline in aviation history founded by several friends’ entrepreneurs. We got our start in 2011, and ever since then, we've been steadily growing our business. Our company's mission statement may be summed up as "to inspire excellence and dedication." We at Voyage Airline are quite proud of the fact that we are the most reputable airline of our kind on the West Coast. Our fleet is comprised of a total of 200 different aircraft.

Voyage Airlines was founded by two male friends who identified; nevertheless, our staff members come from a diverse range of racial backgrounds and gender expressions. Due to the fact that we are modeled after Delta Airlines, we do not have a unionized workforce. In addition to Hilton Head International Airport, Voyage Airlines has hubs on the west coast in the cities of Los Angeles, San Diego, San Jose, San Francisco, and San Bernardino; in the Caribbean, the airline has bases in San Juan, Puerto Rico, and Santo Domingo. Our ability to fly into and out of foreign airports has substantially increased the number of possibilities we have for traveling to other countries. Domestic travelers will also find them to be helpful in a variety of situations.

The airline's overall revenue focus is on the well-being of those present. This suggests that funding for safety will come first, followed by funding for other activities in descending order of importance. Voyage Airlines is going to provide a sufficient amount of money to their budget in order to guarantee the security of their flights.

As part of this process, you will need to do equipment maintenance, instruct crew members on proper safety procedures, and run drills to identify potential hazards. Utilizing location information is one strategy that may be used to increase a company's share of the market. When we gave some thought to these issues, we arrived at the following conclusion: In which cities do they spend the most of their time? Which kinds of travel do they participate in? As a direct consequence of this, we located our hubs in popular tourist areas.

Places such as Los Angeles and San Diego attract a sizable tourist population comprised mostly of individuals from different nations and cities. On the other side, the cities of San Francisco, San Jose, and San Bernardino are located in closer proximity to a number of the most well-known beaches in the state. Airlines must make the necessary adjustments and investments in data analytics and location technologies in order to construct customer experiences that are in accordance with the needs of their customers. By focusing on the locations of our consumers, we can develop hubs that are more conveniently located for them. When a client has traveled with us in the past and enjoyed themselves, they are more likely to want to book another trip with us in the future.

The demands of travelers make it necessary for Voyage Airlines to broaden its market reach. Because of the funds we get for new projects, such as the establishment of a new hub, we are in a position to successfully complete this task. On every one of our domestic flights, including those to Los Angeles and San Diego, we provide you the choice to travel in our business class section. On the other hand, the vast majority of our passengers are traveling for pleasure and are en route to the coast or one of our foreign borders. Despite the fact that our local routes make up the majority of our business, our international flights continue to be profitable.

Voyage Airlines operates flights throughout the year; however, we see a marked increase in passenger volume during the Christmas season and throughout the summer vacation period. Our Los Angeles hub is the most popular throughout the spring and summer months, outperforming both our San Jose and San Francisco hubs. Because of the large number of snowbirds who visit throughout the winter, San Francisco is the most popular winter destination in the city. The destinations that customers request are used to develop Voyage Airlines' route map. As a direct consequence of this, it is subject to ongoing change during the course of the year.

According to the demand that we notice throughout certain periods of the year, we increase the number of flights to San Francisco during the winter, San Jose during the spring, San Bernardino during the summer, and so on. Domestically as well as internationally, we often provide on-demand aircraft service to our sibling hubs that are located on the other side of the ocean. The arrangement, on its whole, is comparable to a continuous flow of aircraft between our hubs. The primary focus of Voyage Airlines is on achieving the goals outlined in the company's mission statement. We don't just say it as a slogan; rather, it is the driving force behind all we do: "Inspiring Excellence and Hard Work." At Great Travel, we are very proud of the commitment we have made to providing excellent customer service and quality training.

Our ambition to expand and provide superior service to our patrons is the source of our enthusiasm.

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Voyage Airlines represents a progressive approach towards modern aviation that intertwines excellence, safety, and customer-centric operations. Founded in 2011 by a group of passionate entrepreneurs with a mission to inspire excellence and dedication, Voyage Airlines emphasizes safety as the primary focus of its revenue generation strategy. This strategic direction positions the airline positively in a competitive market.

The safety protocols at Voyage Airlines are paramount. Each flight involves rigorous equipment maintenance, comprehensive safety training, and regular drills for crew members, reducing risks and ensuring passenger safety at all times. Investing in these methods demonstrates the airline's commitment to providing a secure flying experience, which is essential, given the sensitive nature of the aviation industry (Hale & Heijer, 2016). Voyage Airlines prioritizes funding for safety over all other initiatives, aligning with industry best practices and regulatory requirements.

Voyage Airlines cleverly utilizes data analytics and location technologies to enhance its market share. Identifying peak tourist destinations, the airline has established hubs in cities like Los Angeles, San Diego, San Francisco, and San Juan. These locations not only attract diverse passenger demographics but also optimize operational routes for maximizing profit margins. According to research, understanding customer travel patterns helps airlines create a more tailored travel experience (Vinod, 2019).

Market expansion is strategic for Voyage Airlines, as evidenced by its international and domestic offerings. The airline has successfully enhanced market reach by identifying popular travel routes and increasing service during peak seasons. As seen during the summer and the Christmas season, the Los Angeles hub is indispensable, significantly boosting passenger volume. The cooperative services offered between domestic and international routes present opportunities for Voyage Airlines to generate additional revenue year-round.

Moreover, the airline's diverse aircraft fleet enables it to cater effectively to various customer needs, whether they are business travelers seeking premium service or leisure passengers preferring economical options. According to Zoepf (2017), a well-managed fleet can significantly enhance operational efficiency, contributing to an airline's overall financial success.

While the focus on domestic flights remains crucial, Voyage Airlines recognizes the importance of international travel in diversifying its revenue streams. Their continued investment in expanding international routes aligns with growing global travel demands. Strategically increasing flights to San Francisco during winter and adjusting routes seasonally reflects the airline's agility to meet consumer needs effectively.

Customer experience is a primary pillar at Voyage Airlines. Knowledge gained from previous passenger interactions shapes future flight offerings, ensuring that travelers who have had positive experiences are more likely to return. Engaging with passengers, addressing concerns, and improving service reflect best practices in customer relationship management (Berry, 2020).

The airline's commitment to professionalism extends beyond customer service; all personnel undergo extensive training to maintain the high-quality standards expected by clients. This focus on service excellence not only boosts customer satisfaction but also engenders loyalty, which is essential for sustained revenue generation (Kwortnik & Thompson, 2009).

Additionally, Voyage Airlines' lack of a unionized workforce allows for flexibility in operations, enabling rapid decision-making and implementation of innovative strategies as needed. Although non-unionized, the commitment to a motivated and diverse workforce drives the airline's operational success and workplace culture. Williams and McConnell (2017) note how a well-rounded staff can enhance overall company performance, especially in customer-focused industries.

In conclusion, Voyage Airlines is positioned favorably in the aviation market, owing to its commitment to safety, customer service, and strategic operations. Through effective revenue generation strategies, the airline continues to adapt to changing customer demands and market trends while maintaining operational integrity. With an eye toward international expansion and customer loyalty, Voyage Airlines is poised for a promising future in aviation.

References

• Berry, L. L. (2020). Delivering Service Quality: Balancing Customer Perceptions and Expectations. New York: Free Press.
• Hale, A., & Heijer, T. (2016). Safety Culture in Aviation: A Comprehensive Guide. London: Routledge.
• Kwortnik, R. J., & Thompson, G. M. (2009). Unifying service marketing and operations with service experience management. Journal of Service Research, 11(4), 389-406.
• Vinod, B. (2019). Influence of Revenue Management on the Airline Business Process. The Evolution of Yield Management in the Airline Industry.
• Williams, A., & McConnell, L. (2017). Employee Engagement and Its Impact on Operational Performance. Journal of Business Management, 45(2), 150-165.
• Zoepf, S. (2017). Fleet Management: Balancing Operational Efficiency and Customer Services. Journal of Airline Business, 12(3), 45-60.