César Ritz Colleges Washington State University Bachelor In

César Ritz Colleges Washington State University ba In Hospitality Busin

Organize the customer needs and come up with a set of product specifications that could meet those needs better than current products. In the first assignment, we pointed out that the current takeout service in Switzerland cannot meet the needs of customers in three aspects: limited time, limited location, and limited payment methods. Not everyone has time to shop at supermarkets before they close, not all places have takeaway services, and not all payment methods are accepted. Our company "Fresh 24 Hours" operates 24 hours, providing a solution to these issues by offering an around-the-clock service that includes both takeout and shopping. We plan to set up several centers across Switzerland, covering a 20 km radius in each, to ensure comprehensive geographic reach. All delivery personnel will be company employees, trained systematically to reduce errors such as lost items or wrong deliveries. Customers will be able to contact merchants and delivery staff via the app in real-time, with automatic language translation features ensuring seamless communication despite language barriers. The language settings for the app, menus, and maps will match the user's phone system, with flexibility for modification. The platform will support both online and offline payment methods, including credit/debit cards, PayPal, and cash, catering to diverse customer preferences.

Paper For Above instruction

The development of a comprehensive delivery application such as "Fresh 24 Hours" emerges from the evolving consumer needs in Switzerland's fast-paced lifestyle and the gaps identified in existing food and grocery delivery services. This paper explores the product concept, its market, potential customer base, and competitive landscape, emphasizing how it meets unmet needs better than current offerings.

Product Concept and Final Form

"Fresh 24 Hours" will be a mobile application integrated with a robust logistical system. It will enable users to purchase daily necessities, groceries, ready-to-eat meals, and household items from supermarket chains, with delivery available 24/7. Unlike traditional food delivery apps that primarily connect customers with restaurant services, "Fresh 24 Hours" will focus exclusively on supermarket and essential goods procurement, facilitating quick access to groceries and household supplies at all hours.

The app will feature an intuitive interface allowing users to browse, select, and schedule regular or one-time deliveries. Payment options will include credit/debit cards, digital wallets like PayPal, and cash upon delivery to accommodate varying preferences. Systematic training of delivery staff, automated communication tools, and multilingual support will ensure smooth operations and customer satisfaction. The physical infrastructure, including strategically located distribution centers, will facilitate prompt delivery within a 20 km radius of each site, covering urban and suburban regions comprehensively.

Market Definition and Consumer Profile

The target market for "Fresh 24 Hours" in Switzerland is broad, encompassing various demographic segments. The core consumer base includes busy working professionals, parents managing households, students, and seniors with limited mobility who require quick, reliable access to groceries and essentials outside regular store hours. Data from Similarweb (2022) indicates high smartphone usage across all age groups, particularly those aged 25-54, emphasizing the market's relevance. Additionally, the trend toward online shopping and contactless transactions during and after the COVID-19 pandemic has accelerated demand for flexible grocery delivery solutions.

Research on food delivery app usage in Switzerland (Statista, 2022) reveals that majority users are already engaged with existing platforms like Uber Eats and Just Eat. However, these services predominantly partner with restaurants and focus on restaurant meals, leaving a substantial market segment underserved—those seeking supermarket and essential goods delivery. Our primary competitors include these platforms, but "Fresh 24 Hours" offers distinctive services tailored to unmet needs, providing 24/7 availability and a complete shopping experience that accommodates cash payment and everyday grocery needs.

Market Needs and Competitive Analysis

The Swiss market demonstrates a clear shift toward digital consumption and convenience-oriented services. As indicated by usage statistics, food delivery apps are gaining popularity, with projections showing continuous growth. However, current services such as Uber Eats are limited in product scope ("food only") and payment flexibility (primarily card-based transactions). The identified gaps include the inability to purchase fresh groceries and household essentials online with immediate delivery options, especially during off-hours or in remote areas.

Your company intends to address these gaps by offering a platform that combines online grocery shopping with flexible payment methods, including cash, and operates 24/7. This strategic positioning aims to attract a wide demographic, from young professionals to elderly consumers, who seek both convenience and reliability. The inclusion of physical pickup points or vending machines at bus stations further extends accessibility for on-the-go consumers needing quick, warm, or cold foods, supporting various needs like late-night snacking or emergency purchases.

Market Opportunities and Future Growth

Forecasts (Similarweb, 2022; Statista, 2022) indicate increasing adoption of digital shopping in Switzerland, driven by technological advancements and changing consumer preferences. The familiarity and widespread usage of popular apps like Uber Eats signal a receptive market for innovative services that combine convenience with broader product offerings. The potential for market expansion grows as consumers turn toward integrated solutions that eliminate traditional shopping hurdles, including limited store hours, transportation, and payment constraints.

Moreover, sustainability considerations, such as drone delivery for small packages, align with Swiss values emphasizing environmental responsibility. Loyalty programs and rental services for outdoor grilling equipment diversify the business model, encouraging repeat usage and customer retention. As the market matures, integrating local suppliers and emphasizing excellent customer service will further position "Fresh 24 Hours" as a leading player in Switzerland's burgeoning online shopping landscape.

Conclusion

"Fresh 24 Hours" addresses critical gaps in the Swiss delivery market by providing a 24/7 platform dedicated to groceries and household essentials, with inclusive payment options, multilingual support, and innovative features like vending machines and drone delivery. The broad target audience, combined with strategic competitive advantages and a keen understanding of evolving market trends, ensures the product's relevance and potential for growth. As digital consumption continues rising, this comprehensive service aims to redefine convenience-oriented offerings in Switzerland, establishing a new standard for grocery and essential goods delivery.

References

• Similarweb. (2022). Top free apps ranking - most popular apps in Switzerland. Retrieved from https://www.similarweb.com
• Statista. (2022). Online Food Delivery - Switzerland | Market Forecast. Retrieved from https://www.statista.com
• Schmidt, K., & Müller, T. (2021). Digital Grocery Shopping Trends in Switzerland. Journal of Retailing and Consumer Services, 58, 102312.
• Wang, L., & Smith, J. (2020). Innovation in Food Delivery Services: A Market Analysis. International Journal of Business and Management, 15(8), 45-60.
• European Food Information Council (EUFIC). (2021). Consumer attitudes towards online grocery shopping. EUFIC Reports.
• Chen, H., & He, L. (2019). The Impact of Mobile Apps on Consumer Shopping Behavior in Switzerland. Swiss Journal of Business Research, 42(3), 121-136.
• Jones, P., & Lee, S. (2022). Sustainability and Technology in Food Delivery: Opportunities and Challenges. Sustainable Development Journal, 30(2), 223-237.
• Müller, A., & Steiner, R. (2020). Customer Loyalty Programs in the Digital Age: Evidence from Swiss Market. Journal of Marketing Analytics, 8(4), 307-319.
• GlobalData. (2022). Swiss Food Retail Market Analysis. Retrieved from https://www.globaldata.com
• OECD. (2021). Digital Transformation in Retail and Services. OECD Reports.