Capstone Discussion Question 5 Part 1 Use The Internet To R

Ba Capstonediscussion Question 5part 1 Use The Internet To Research

BA Capstone Discussion Question 5…Part 1 · Use the Internet to research the corporate-level strategies of Victory Motorcycles. Victory Motorcycles" Please respond to the following: · From the e-Activity and the case study, evaluate the business-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response. · Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response

Paper For Above instruction

Victory Motorcycles, a subsidiary of Polaris Industries, represents a noteworthy case in strategic positioning within the competitive motorcycle industry. The company's corporate-level strategy has historically focused on differentiation through innovation, premium quality, and a niche targeting of motorcycle enthusiasts seeking high-performance and distinctive designs (Polaris Industries, 2021). This strategic orientation aims to carve out a competitive advantage by emphasizing brand uniqueness and technological advancement, which are crucial in a market characterized by intense competition from established players such as Harley-Davidson, Honda, and Yamaha.

Evaluating the business-level strategy of Victory Motorcycles reveals that the company's approach centers on differentiation rather than cost leadership. This strategy is aimed at appealing to a specific segment of affluent and performance-oriented riders who value advanced engineering and exclusive aesthetics. For instance, Victory's models feature innovative design elements and cutting-edge technology, such as improved suspension systems, high-powered engines, and customizable features, which align with their goal of providing a unique riding experience (Victory Motorcycles, 2020).

However, despite these strengths, the industry forces exert significant pressure that challenge the efficacy of Victory's business-level strategy. The motorcycle industry is highly consolidated with dominant players like Harley-Davidson leveraging brand loyalty and extensive dealership networks to maintain their market share (He et al., 2019). Moreover, economic fluctuations, fluctuating fuel prices, and changing consumer preferences towards more sustainable transportation modes impact sales. Victory's premium positioning may also limit its market size during downturns or economic crises as consumers cut back on discretionary spending (Baker & Walker, 2021).

To counter these industry forces effectively, Victory Motorcycles could consider broadening its strategic focus. One recommendation is to diversify its product portfolio by offering more accessible models aimed at younger or more price-sensitive consumers, potentially introducing entry-level bikes or electric motorcycles. Electric motorcycles, in particular, are gaining popularity due to growing environmental concerns and advancements in battery technology (Elmore et al., 2022). This transition could help Victory tap into emerging markets and diversify its revenue streams.

Another strategic improvement involves strengthening brand equity through enhanced marketing campaigns that highlight innovation, environmental consciousness, and customization options. Building a stronger online community and leveraging social media platforms can resonate with younger audiences, fostering brand loyalty in new demographic segments (Kumar & Reinartz, 2018). Additionally, forming alliances or strategic partnerships with technology firms could enhance product offerings, such as integrating smart features and connectivity in motorcycles, aligning with modern consumer expectations (Guan et al., 2021).

Despite these recommendations, challenges in execution include the significant investment costs associated with new product development, especially in electric vehicle technology, which involves extensive R&D and infrastructure setup (Nummela et al., 2020). Moreover, transitioning to new market segments entails brand repositioning risks, particularly if the existing loyal customer base perceives a dilution of the brand's premium image. There is also uncertainty regarding consumer acceptance of electric motorcycles within the traditional motorcycle enthusiast community, which may prefer combustion engines for perceived performance benefits (Li & Wang, 2023).

In conclusion, Victory Motorcycles' current differentiation strategy aligns well with its niche market but may face limitations amid industry forces. By expanding into electric and more accessible products, coupled with stronger digital marketing and strategic partnerships, the company can enhance its competitiveness and resilience. Nevertheless, careful change management, investment strategies, and customer engagement will be essential to overcoming the inherent challenges of strategic transformation in the motorcycle industry.

References

• Baker, M., & Walker, R. (2021). Economic Impact on Motorcycle Market Trends. Journal of Industry Analysis, 34(2), 112-129.
• Elmore, C., Kato, T., & Nguyen, T. (2022). The Rise of Electric Motorcycles: Market Dynamics and Consumer Preferences. Transportation Research Part D: Transport and Environment, 97, 102911.
• Guan, J., Li, Y., & Tang, J. (2021). Strategic Partnerships in Electric Vehicle Industry: Opportunities and Challenges. Journal of Business Research, 125, 352-364.
• He, H., Liu, N., & Zhang, S. (2019). Competition and Innovation in the Motorcycle Industry: A Case Study of Harley-Davidson and Victory. International Journal of Business Strategy, 19(3), 89-101.
• Kumar, V., & Reinartz, W. (2018). Customer Relationship Management: Concept, Strategy, and Implementation. Springer.
• Nummela, N., Iman, S., & Partanen, J. (2020). Innovation Investments in Automotive Industry: Electric Vehicle Development. Journal of Business Venturing, 35(5), 105964.
• Polaris Industries. (2021). Annual Report on Strategic Initiatives. Polaris Industries Data Sheets.
• Victory Motorcycles. (2020). Product Innovation and Design Features. Victory Official Website.