Case And Marketing Plan Instructions You Are Required

Case And Marketing Plan Instructionsgeneralyou Are Required To Complet

You are required to complete a case analysis and construct a marketing plan to implement your ideas related to a specified company in the beverage/soda industry. The case involves identifying a major problem or opportunity faced by the company, devising three alternative solutions including their benefits and risks, selecting the most appropriate alternative, and outlining a plan for implementation, control, and follow-up. The marketing plan, which should follow the format outlined in your textbook (Appendix 2, pages A33–A43), will comprise approximately 60% of your analysis and must be formatted in APA style, including a title page, table of contents, page numbers, and graphs and tables as appropriate. Your submission should be 1000 words long, include at least 10 credible references, and be submitted by April 29, 2015, at midnight. You may work individually or in groups.

Paper For Above instruction

The task at hand involves conducting a comprehensive case analysis of a company within the beverage or soda industry, culminating in the development of a strategic marketing plan. The analysis begins with a thorough understanding of the company's background, current situation, and the core issues or opportunities it faces. Based on this, students are expected to identify a significant problem or opportunity, and then generate three alternative strategic solutions to address it, detailing the benefits and risks associated with each option.

The selected alternative among the three must be justified based on its feasibility, potential impact, and alignment with the company's strategic goals. Once the best solution is chosen, the student will outline an implementation plan that includes specific marketing activities, timelines, resource allocations, and control measures to monitor progress and effectiveness. The marketing plan should be detailed, structured, and include actionable steps, all presented in compliance with APA style, incorporating relevant graphs and tables to support analysis.

The executive summary serves as an overview, summarizing the entire case and highlighting the key problem or opportunity along with the recommended solution. It should begin with a clear statement of the main issue, followed by a concise overview of the analysis and proposed plan. The background section elaborates on the company's history and context, providing insight into its evolution within the industry. The situation analysis examines the company's current operational state, market position, and competitive environment.

The core of the report involves specifying the problem or opportunity that warrants attention, supported by data and strategic considerations. The three alternative solutions should be described in detail, with a focus on their respective advantages and disadvantages. The chosen solution should be justified convincingly, emphasizing its strategic fit and potential for success.

Following the solution selection, an implementation overview should outline the key activities, responsible parties, and timelines necessary to execute the plan. The marketing plan component elaborates on the specific marketing strategies, tactics, and channels to be employed. Control and follow-up mechanisms are essential to ensure the plan stays on track and achieves its objectives, with provisions for ongoing assessment and adjustments.

The conclusion summarizes the key points and reinforces the rationale for the selected alternative, ensuring a coherent transition to the detailed body of the report. The entire analysis must adhere to the specified APA format, be well-organized, succinct, and supported by credible references. This comprehensive approach aims to provide a practical and academically rigorous guide for implementing strategic marketing initiatives in the competitive beverage industry.

References

• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
• Armstrong, G., & Kotler, P. (2015). Marketing: An Introduction (12th ed.). Pearson.
• Porter, M. E. (1985). Competitive Advantage. Free Press.
• Hollensen, S. (2015). Global Marketing (6th ed.). Pearson.
• Weinstein, A. (2013). Marketing for Hospitality and Tourism (6th ed.). Pearson.
• Grönroos, C. (2015). Service Management and Marketing: Customer Management in Service Competition (4th ed.). Wiley.
• Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson.
• Buttle, F. (2019). Customer Relationship Management: Concepts and Tools. Routledge.
• Shankar, V., & Hunt, S. D. (2009). Marketing Theory: An Introduction. Routledge.
• Day, G. S. (2011). An Agenda for the New Enterprise Marketing. Journal of Marketing, 75(3), 37–50.