Circus Coffee House Project Proposal By John Corpening ✓ Solved

Circus Coffee House Project Proposal By John Corpening Project

Consumers' curiosity is strong in the coffee-house business. We shall launch the project in the northwest region of Santa Fe called Circus Coffee. We have limited it to the central and eastern regions. In a warm and relaxing environment, the Circus Coffee will provide its consumers with premium food, service, and entertainment at a fair price.

The coffee house will offer consumers a range of choices. All kinds of coffee and tea are open. Juice, beer, and non-alcoholic beverages will also be on offer. Wine will be on offer along with food. Breakfast, lunch, and dinner will be served in Circus Coffee.

The building's interior design will concentrate on the creation of a comfortable setting. They will split Circus Coffee into various areas. They shall fill most of them with tables and benches, others have large vintage lined couches and seats, end tables, dining tables, bookshelves full of books and newspapers, lamps, and tongs. Installation of a public address system to facilitate the hearing of the music and the entertainment. There should be a large array of table games.

The aims of the company are to build significant profits and a market and operating atmosphere that benefits both the client and the employee. The three key goals Circus coffee aim are: To create a sustainable business model that nets an income over $70,000 annually in three years ' time To create a customer base of people living and working in the area. These individuals are looking for a safe and fun environment that will cater to people of all ages. To build a company brand that could have to the potential for expansion into other areas of the world.

The main goal of the company is to create a Brand that can grow. Some of the key objectives to help us get there are: 1: Lock in and secure the financing for the company 2. Lock in and secure the building 3. Select our key suppliers and resources 4. Obtain all necessary equipment 5. Hire and train all personnel needed to run the business 6. Create client base through advertisement and word of mouth soliciting.

Circus Coffee will be a coffee house/restaurant at Hart Center, 37th major street, and Holgate's southeastern corner. The coffee house gives its consumers a range of choices. All kinds of coffee and tea are open. Coffee options vary from espresso to latte and mango to strawberry mocha. The teas range from English to herbal. Juice, beer, and non-alcoholic beverages will also be on offer. Wine and alcohol are on offer for those who prefer to try something special. A bottle or a carafe will order wine. They will distribute the brew in micro-brewed cans. Since they divide Circus Coffee into various sections.

The advantage of original sections is that customers can take part in disruptive activities (i.e., policy discussions won't interfere with music or music won't interfere with those playing board games or readings). The focus ought to be on supplying the consumer with a friendly atmosphere where they continue to live and come back several times (Cheng, Al Saglab, & Cavanaugh, 2016).

The consumers are people between the ages of 17 and 60, with salary ranges from $20,000 to $100,000 yearly. Customers will be from the nearby regions about three kilometers from Circus Coffee. They are white-collar workers with high incomes (managers, professionals, etc.). The level of education can vary from some college to postgraduate courses. Most areas fund about 10 percent of clientele, typically customers who come to watch a single entertainer or poetry. The majority of customers provide a calming, conversational, and table gaming environment.

Another target demographic of Circus Coffee is the modern urban population, often located on the outskirts of metropolitan areas, or farther from the capital. High-income spenders are described as affluent or high sales. Many shops surrounding Circus Coffee are owned by middle-income neighborhoods where residents lack high incomes. Since these citizens have disposable income, they are willing to spend on luxury coffee drinks.

The Sole Proprietorship operation will run Circus Coffee. Shareholders will be part of the operation. After three years, these shareholders would receive anonymous investment bonuses. Two years in identical increments of interest. They will charge all contributions. The shareholder shall be liable for the overall administration. A general manager and managers would remain in position.

Circus Coffee has established three milestones for the entire company. Both benchmarks are tangible to chart progress and measure the capacity of the accountable agency to meet the milestone. 1. Completing a business plan. 2. First significant account: This will be the first significant account to have a substantial recurring revenue source for the company. 3. Profitability: This is a vital milestone for the accounting/finance team.

Timeline for opening Circus Coffee is scheduled for July 2021. To get financing, it must prioritize a strict timeline (Penrod, 2003) to ensure readiness for opening. To guarantee success, a monthly timeline for the year of operation must meet the objectives (Chikati, 2010).

The initial cash contribution is $16,100. Other start-up expenses include equipment costs, interior design cost, and operating costs, totaling $112,238. The opening cash balance will be $12,438.

The staffing resources include a general manager with at least ten years of restaurant experience and supervisory positions, trained cooks with over five years of experience, and host staff of non-staffing resources including inventory and accounting systems.

The time to launch a coffee house in Santa Fe town is perfect. Coffee-houses are effective. There are no other locations on the southeast side of Santa Fe. The nearest rivalry is The Coffee Club in Santa Fe Park and Key. A customer from our region has to travel 20-30 minutes to find a coffeehouse. The project would have a sizeable community of individuals, including restaurants and companies of comprehensive experience.

Paper For Above Instructions

The Circus Coffee House project in Santa Fe is set in an opportune moment for launching, capitalizing on the rising trend of coffeehouses in the region. It aims to establish a unique coffeehouse experience that delivers high-quality beverages and food in a comfortable and engaging setting, targeting a demographic of 17 to 60-year-olds who are interested in a welcoming environment.

By offering diverse beverages from artisanal coffees to organic teas, juices, wines, and light meals, Circus Coffee aims to create a sophisticated yet accessible atmosphere where all patrons feel at home. The focus on interior design and zoning creates specific areas catering to various patron activities while ensuring no disruptive interactions occur. For instance, quieter zones are designated for those reading or working, while social spaces entice individuals to engage in group discussions or board games.

In defining the project goals, Circus Coffee aims to net an income exceeding $70,000 annually within three years, cultivate a loyal customer base from both residents and nearby professionals, and position itself as a brand with panache and potential for expansion. Establishing a brand in a way that resonates well with the community is essential, intertwining effective marketing with the creation of a superior product experience.

The café's diverse revenue streams from various offerings promote financial stability and attract individuals with varying spending habits, ensuring a broad customer base. In targeting high-income groups, Circus Coffee endeavors to enhance the local economy while also benefiting from patron spend on leisure activities.

Access to proper financing is vital for achieving milestones such as securing property, acquiring equipment, hiring qualified personnel, and marketing the business effectively. Each of these stages feeds into building a robust foundation that will lead to profitable operation and potential for further growth.

The project management structure emphasizing key stakeholder involvement, including the project manager, core team, and shareholders, maximizes accountability and facilitates streamlined communication. Clear delineation of responsibilities ensures that progress towards milestones is met within projected timelines, which will be crucial as deadlines approach for obtaining finances, beginning construction, and launching marketing campaigns.

Operational milestones particularly merit attention as Circus Coffee progresses through its timelines with customer acceptance trials and campaign launches coinciding with the planned construction and operational functionalities. Understanding the market and strategic positioning is crucial for ensuring the completion of these milestones aligns seamlessly with broader operational strategies.

Staffing will revolve around hiring skilled personnel whose experience matches the café’s operational goals. Each position's specifications, from the general manager to cooks and servers, aim to foster a team capable of delivering exceptional service that aligns with Circus Coffee's values. Thus, the operational success hinges on the employment of well-trained personnel capable of creating an excellent boarding environment.

The financial modeling forecasts in the proposal detail a significant budget for start-up expenses. Not only does it anticipate equipment and operational costs, but it also establishes a need for sustained capital through thoughtful shareholder investment strategies. Assessing potential initial cash flow through projections assists in keeping the financial health of the business on track from day one, reducing risks associated with start-up capital and ensuring longevity.

In conclusion, establishing Circus Coffee in Santa Fe signifies not only an investment opportunity but a commitment to the community’s cultural fabric. As there remains a gap in the market for quality coffee houses, Circus Coffee's planned launch reflects responsive entrepreneurship aimed at fulfilling consumer demand while nurturing a vibrant social environment.

References

• Cheng, J., Al Saglab, B., & Cavanaugh, A. (2016). Project Proposal: Outback Restaurant–Kitchen Process Improvement.
• Chikati, J. (2010). The Project Proposal Writing Handbook. John Chikati.
• Penrod, J. (2003). Getting Funded: Writing a Successful Qualitative Small-Project Proposal. Qualitative Health Research, 13(6).