COM 470: Argumentation And Persuasion Final Paper Guidelines

COM 470: Argumentation and Persuasion Final Paper Guidelines Spring 2021

This paper will be written as analyses that you have done to demonstrate your knowledge and expertise in persuasion on a particular topic. The topic of the paper can be of your choosing – a particular advertisement/marketing campaign, political debate/campaign, health public service announcement/campaign – BUT it must connect to class concepts. This is a strong analysis of persuasion attempts and strategies. Please note this paper is not easy. It will take time and thought.

Part 1: Introduction

  • Introduction paragraph to the paper.
  • Identify the advertising/marketing campaign, political campaign, or health issue that you have chosen to focus on and justify why it is important to understand how the campaign is using persuasion strategies. Include peer-review journal articles and other references as citations to support your introduction/rationale in this area of the paper.

Part 2: Persuasion Strategies Used

  • Identify and explain at least two (no more than 3) most common persuasive strategies you think are being used to persuade an audience on this topic. Include examples of these strategies. Include peer-review journal articles and other references as citations to support this area of the paper. Please provide a screen shot/copy of the examples you are using in the appendix section of the paper (e.g., screen shot of a YouTube video, screen shot of a website, picture of an advertisement, etc.).
  • Explain why you think these persuasion strategies are working. For example, what do you like about these persuasion strategies? Why do you think they are effective? Include peer-review journal articles as citations to support your thoughts.

Part 3: Recommendations on What Could be Done Differently to Persuade Others

  • Provide another persuasive strategy that is not one previously discussed, which you think could also hold possibilities to persuade others. Make sure to explain and justify your selected strategy. Include peer-reviewed journal articles and other references as citations to support this area of the paper.

Part 4: Conclusion to the Paper

  • Provide a summary paragraph of your paper to conclude the paper.

Format and Specific Requirements for Final Paper

  • Each student will complete a paper individually. Do not work together on this paper.
  • Include appendices: all materials used (e.g., advertisements, pamphlets, editorials, links in proper APA format). Failure to do so will result in points loss.
  • Length: 8-10 pages (can go 1-2 pages over), double-spaced, 1-inch margins, 12-point Times New Roman font. Include a title page, references, and appendices.
  • No abstract required. Title page, references, and appendices do not count towards page length.
  • Submit via Blackboard as a Turnitin.com assignment.
  • References: At least 8 peer-reviewed sources throughout the paper; additional credible sources (books, websites) may be included. Textbooks are not accepted as sources.
  • The paper must be free of grammatical/spelling errors and formatting issues.
  • Follow APA style, 7th edition, for formatting, citations, and references.

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