Competency: Investigate And Modify Workplace Visual Media ✓ Solved

Competency Investigate and modify workplace visual media comm

Competency investigate and modify workplace visual media communication to enhance efficiency in completing tasks. Scenario: You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations. Your task is to create two logos for this new client and submit a video presentation for the marketing team to review.

Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company's global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements: Logo size, Logo color scheme, Logo symbols/symbolism, Logo iconic meaning. The marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis. They have also sent an email stating the following items need to be addressed: The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized. Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos. Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.

Paper For Above Instructions

The global market has evolved dramatically, and companies must adapt their branding strategies to engage diverse customer bases effectively. In this scenario, we will analyze the design of two logos for an American company entering the Indian market while considering the essential visual communication elements necessary for effective branding.

American-Style Logo Design

The American-style logo for the new client should reflect established Western branding norms that resonate well with American consumers. The logo design can utilize bold colors, particularly red, blue, and white, which are traditionally associated with the American flag, thereby evoking feelings of patriotism and trust.

For the size, the logo can be moderately sized, ensuring that it is versatile for both digital and print formats. The symbolism can incorporate elements like stars or stripes to reinforce American identity, while the iconic meaning of the logo could reflect reliability and innovation, appealing to American sensibilities.

Globalized Logo Design

The globalized version of the logo must consider cultural preferences that are particularly appealing to Indian consumers. India has a rich cultural heritage and a preference for vibrant colors. Therefore, a more colorful logo utilizing deep yellows, reds, and greens might attract Indian consumers more effectively.

The size should be similar to the American logo for brand consistency; however, visual elements like intricate designs may reflect local craftsmanship, resonating well with Indian patrons. The use of symbols like elephants, which signify wisdom and good luck, or lotus flowers could enhance the logo's appeal. This approach aligns with Indian symbolism, where the meaning of a logo may derive from various cultural and religious contexts.

Comparative Analysis of Audience Responses

The American audience typically prefers straightforward logos that convey a clear message and reflect the company’s values. A minimalist design approach tends to be more favorable, focusing on professionalism and clarity, which can drive brand loyalty and consumer trust (Hollis, 2018).

In contrast, the Indian audience often responds positively to logos that are ornate and colorful, emphasizing cultural relevance and emotional connection. Research highlights that Indian consumers might prioritize logos that incorporate traditional aesthetics and resonate with cultural narratives (Nair, 2020).

To further illustrate, while American consumers might appreciate the modernity and simplicity of the American-style logo, Indian consumers might find the globalized logo’s design appealing due to its vibrancy and cultural symbolism. This contrast underlines the necessity for tailored branding strategies that consider the varied perspectives of different audiences (Kotler & Keller, 2016).

Importance of Visual Elements in Logo Design

The effective application of visual communication elements is crucial in developing brand identity and consumer recognition across markets. Visual elements such as size, color scheme, symbols, and iconic meanings all play an essential role. For instance, colors evoke emotions and can influence purchasing decisions; studies indicate that color can enhance brand recognition by up to 80% (Singh, 2021).

Additionally, the symbolic meaning behind logos fosters deeper connections with the target audience. In this case, the American logo reflects values like independence and innovation, while the Indian logo embraces cultural richness and heritage, thereby promoting inclusivity and brand relatability (Aaker, 1996). Understanding these implications helps the marketing organization create an impactful branding experience that resonates with both local and global audiences.

Conclusion

In conclusion, the design of logos for an American company transitioning into the global market requires a thoughtful approach that considers cultural preferences. By creating two logos—one with an American style and another with a globalized perspective—marketers can effectively tap into varying consumer sentiments. Adopting relevant visual communication elements in logo design is essential to enhance brand recognition, convey the desired message, and foster emotional connections with diverse audiences. As the global market continues to evolve, brands must recognize the importance of these nuances in visual communication to thrive across cultural landscapes.

References

• Aaker, D. A. (1996). Building Strong Brands. Free Press.
• Hollis, N. (2018). How Brands Grow: What Marketers Don't Know. Oxford University Press.
• Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
• Nair, S. (2020). The Effect of Branding on Consumer Buying Behavior in India. Journal of Business Research, 117, 519-529.
• Singh, S. (2021). Color and Brand Recognition: A Systematic Review. Journal of Marketing Theory and Practice, 29(3), 319-329.
• Gonzalez, M., & Sussman, S. (2019). Brand Identity and the Cultural Context: Understanding Globalization in Marketing. Global Business and Organizational Excellence, 38(2), 25-34.
• Kapferer, J. N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Kogan Page.
• Tsai, J. Y., & Chien, C. F. (2016). The Effects of Logo Design on Brand Loyalty and Brand Personality in the Context of Emerging Markets. Journal of Brand Management, 23(2), 177-192.
• Mescouto, A., & Ladeira, W. J. (2018). Design Elements and Visual Identities: A Cross-Cultural Comparison. International Journal of Marketing Studies, 10(5), 57-65.
• Vassallo, M., & Brown, T. (2017). International Marketing: A Global Perspective for the New Millennium. Pearson.