Competency This Project Allows You To Demonstrate Your Maste
Competencythis Project Allows You To Demonstrate Your Mastery Of Visua
Competencythis Project Allows You To Demonstrate Your Mastery Of Visua
Competencythis Project Allows You To Demonstrate Your Mastery Of Visua
Competency This project allows you to demonstrate your mastery of visual communication concepts discussed in this course. Scenario You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice.
The board of directors has asked you to assemble four video presentations and one instructional document to submit for their review. They have asked that the total video presentations' length be under three minutes , and that you present visual examples while verbally explaining the main points of the analysis. You are reminded that four separate links need to be submitted for their review, along with your instructional document for the communication team. Visual Campaign Elements: Create two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to both your targeted U.S. viewers and to your targeted viewers from the other global country of your choice. Both of these documents should strategically utilize the following visual communication elements: color lines balance contrast Create your video presentation for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers.
Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret these differing visuals elements, and how you used them strategically to please each targeted audience. Find two different images to be used on the organization's website page. One will be for the U.S. website, and one for the website in the country of your choice. Be sure that each of these images visually appeals to these two targeted audience viewers, and that the visual enhances the message to help eliminate racial prejudice. In your video presentation for the board of directors, identify and analyze the visual elements of cultural familiarity, semiotics, and emotional appeal (cognitive).
Additionally, explain how each of those visual elements visually persuades the U.S. and global viewers in different ways. Design two logos for this anti-racism campaign. One logo should be designed for U.S. audiences, and the other should be designed for the other country of your choice. Design your video presentation to explain how each of these logos can clearly be seen on both small and large settings (example: cell phone app size and billboard size), as well as a comparison of how the color, lines, and visual elements are specifically designed to visually appeal to each of these different countries Create two social media posts, one for the United States and one for the other country of your choice.
The posts should include text, images, and the logo matching the country where the social media post will appear. In your video presentation to the board members, compare and analyze how these visual elements (the images and the logo) emotionally engage and persuade each specified target audience (the United States and the country of your choice) to reduce and eliminate racial prejudice. Create a one-page instructional document for your communication team members outlining the ethical concepts regarding finding and using visuals in communication. Within your instructional document, use images and/or clip art to enhance each of your points in the document, and address the following items: How might the organization properly obtain and use images from outside sources?
What are the dangers and problems that arise when altering and digitally enhancing images? Instructions The presentation must include a visual and an audio recording using Screencast-O-Matic® , a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation. Access the Screencast-O-Matic® homepage by clicking on the box in the upper right-hand corner titled, "Sign Up" to create your free account. Create a free account (be sure to write down the email and password created for account access.) Once logged in, click on the "Tutorials" link at the top of the homepage and view Recorder Intros .
Create your presentation by clicking on the "Start Recorder" box. Once finished recording click on the "Done" button. Next, choose, "Upload to Screencast-O-Matic®". Select "Publish".
Paper For Above instruction
The project challenges communication professionals to craft a comprehensive visual campaign aimed at combatting racial prejudice through strategic visual communication. This initiative requires an integration of graphic design, cultural awareness, and ethical considerations to effectively engage diverse audiences across borders. The project encompasses the development of promotional materials, website imagery, logos, and social media content, all tailored to specific cultural contexts and visual preferences. Additionally, the project emphasizes the importance of ethical standards in sourcing and modifying images, ensuring responsible and respectful communication practices.
Introduction
Addressing racial prejudice remains a significant challenge globally and locally. Strategic visual communication serves as a powerful tool in shaping perceptions and promoting social change. This campaign aims to utilize visual elements deliberately designed to resonate with diverse cultural audiences, thereby fostering understanding and reducing biases. As a member of the communication team, the goal is to produce engaging, culturally sensitive, and ethically responsible content that appeals to both U.S. and international viewers.
Development of Promotional Documents
The creation of two distinct promotional documents—such as flyers or pamphlets—forms the foundation of this campaign. These documents are designed to appeal to the specific cultural preferences of the targeted audiences while maintaining the core message of anti-racism. Strategic use of color, lines, balance, and contrast are employed to evoke desired emotional responses and garner attention. For example, the U.S.-oriented flyer might incorporate colors associated with diversity and unity, such as vibrant rainbow hues, along with geometric lines promoting stability and harmony. In contrast, the international flyer might utilize culturally relevant colors, symbols, or patterns that resonate deeply within the targeted country’s social fabric.
Visual Elements and Audience Interpretation
The analysis of visual elements—such as cultural familiarity, semiotics, and emotional appeal—is crucial in understanding audience perception. Cultural familiarity ensures that visuals connect to viewers’ cultural symbols, fostering relatability. Semiotics, the study of signs and symbols, guides the use of visual metaphors that convey layered meanings. Emotional appeal engages viewers cognitively and emotionally, inspiring empathy and action. For instance, an image portraying diverse individuals holding hands might symbolize unity in America, while in another country, the same message might be conveyed through culturally specific symbols like traditional attire or national motifs.
Designing Logos for Different Audiences
Two logos are designed to encapsulate the campaign’s message for U.S. and international audiences. The U.S. logo may feature symbols of unity such as intertwined hands or a diverse array of faces, along with colors like blue, red, and white that evoke patriotism and trust. The international logo might incorporate symbols meaningful within the specific country—perhaps a traditional emblem or color palette—and designed in a way that ensures clarity at both small and large scales. The dimensions and simplicity of visual elements are critical for ensuring visibility on various media, from mobile screens to billboards.
Social Media Content Strategy
The two social media posts are crafted to reinforce the campaign’s message within respective cultural contexts. Each post includes tailored imagery, logos, and text that appeal emotionally to the local audience, encouraging active participation and reflection. The U.S. post might leverage themes of equality and community using familiar metaphors, while the international post could highlight shared values and cultural pride. The strategic placement of logos and images ensures both visual coherence and cultural relevance, maximizing persuasive impact.
Ethical Considerations in Visual Communication
An instructional document emphasizes the importance of ethical practices when sourcing and modifying visuals. Proper procedures for obtaining images from external sources include verifying licenses, giving proper attribution, and respecting copyright laws. Alterations such as digital enhancements should be made transparently and responsibly, avoiding manipulation that could distort truth or deceive viewers. Visual content should be used to support authenticity, sensitivity, and accuracy, fostering trust and respect among audiences.
Conclusion
This comprehensive campaign leverages visual strategies meticulously tailored for U.S. and international audiences to foster anti-racism attitudes. By integrating cultural insights, semiotic analysis, and ethical standards, the campaign aims to create meaningful and impactful communication. The strategic design of promotional materials, website images, logos, and social media posts exemplifies how visual elements can be harnessed ethically and effectively to combat racial prejudice globally.
References
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- Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials. Sage.
- Messaris, P. (1997). Visual Persuasion: The Role of Images in Advertising. Sage.
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