Complete One Of The Following Assignments And Turn In A Repo
Completeoneofthefollowingassignmentsandturninareportamini
Complete one of the following assignments and turn in a report (a minimum of five double-spaced, typed pages) by the specified deadline. Include an additional list of any references or supplemental materials used. When referencing information from sources such as websites, journal articles, library books, or textbooks, ensure that you paraphrase the material in your own words and do not copy verbatim.
Analyze a consumer or business product or service. Discuss the target market segments, the product’s or service’s positioning relative to competitors, and evaluate the success of this positioning. Suggest potential alternative positioning or repositioning strategies, and identify niches that could support new products or services in the same category.
Write a biography of a product or service icon. Trace its origin, analyze how its image has evolved over time, and evaluate whether it has been modified to reflect social changes. Examine consumer loyalty to the icon and any resistance encountered when marketers attempted to modify or remove it.
Observe several different shoppers in a grocery store while they select brand alternatives, asking them to verbalize their decision process. Analyze the information they seek, how they integrate various sources of information, and the influence of factors such as price, advertising, promotions, coupons, and personal preferences. Describe each shopper (e.g., age, sex, occupation), compare their behaviors, and identify differences.
Assess current marketing efforts targeted at a specific ethnic group (e.g., Hispanics). Examine the potential of this group as consumers, considering cultural influences on buying behavior. Identify products specifically targeted to this demographic, how they are marketed, and the communication messages used.
Review ten company websites within one or two industries, such as travel. Analyze how these websites encourage consumers to make reservations or purchases. Identify key elements of the homepage and overall site design that attract and retain visitors. Provide recommendations for creating an effective website that encourages transactions, detailing critical design elements. Develop a proposal for a website for a real or fictitious company, emphasizing features that foster trust, ease of use, and conversion.
At least five pages, double-spaced, plus references, are required for your report.