Consider The Following Fictitious Scenario: A Large Chain Re

Considerthe Following Fictitious Scenarioa Large Chain Restaurant Hir

Consider the following fictitious scenario: A large chain restaurant hires your team as consultants. The restaurant executives are launching a new marketing campaign that guarantees customers receive their food within 20 minutes or they receive a free dessert. They believe they can use their IT software systems to assist with this marketing campaign, but need guidance. They have hired your team to gather information from the restaurant employees and managers to see where improvements can be made. Prepare a survey/questionnaire (6-8 questions) that your team will give to all restaurant employees and managers about process improvements. Prepare a list of interview questions (6-8 questions) your team will ask senior restaurant employees about process improvements. Then write a 1- to 2-page executive summary that analyzes and explains the survey/questionnaire and the interview questions you have created. Determine how these information-gathering tools will find answers the executives are seeking. Format your summary according to APA guidelines.

Paper For Above instruction

The scenario presented involves a large chain restaurant aiming to enhance its operational processes in support of a new marketing initiative promising prompt food delivery or a free dessert. To facilitate this, it is essential to gather comprehensive insights from employees and managers regarding existing workflows, potential bottlenecks, and areas for improvement. This can be effectively achieved through carefully designed survey and interview instruments that target different organizational levels. The purpose of these tools is to collect relevant data that will help the restaurant’s leadership identify practical enhancements to achieve the campaign’s goals while leveraging their IT systems effectively.

The survey questionnaire, intended for all restaurant employees and managers, should encompass questions that address daily operational challenges, communication flow, and perceptions of process efficiency. For instance, questions might include: “On a typical shift, what are the main obstacles to delivering food within 20 minutes?” “How effective is the current communication among kitchen staff and servers in coordinating timely food delivery?” “Do you believe the existing IT systems support efficient order tracking and timing? Why or why not?” “What changes would help improve the speed of service during busy hours?” “Are there any recurring issues that delay food preparation or delivery?” “How confident are you that customers are aware of and understand the 20-minute guarantee?” These questions aim to uncover operational inefficiencies, communication gaps, and technological barriers that might hinder the success of the new campaign.

Similarly, the interview questions directed at senior restaurant employees should probe deeper into process optimizations. Some relevant questions could include: “What specific procedural challenges have you observed that impact order preparation times?” “How does the current IT infrastructure facilitate or impede real-time communication between kitchen and front-of-house staff?” “In your opinion, what process modifications could help meet the 20-minute delivery guarantee more consistently?” “Are there particular steps in the ordering or cooking process that frequently cause delays?” “How do staffing levels and shift management influence service speed?” “What training or additional tools would assist staff in meeting the campaign’s requirements?” These questions are designed to elicit expert insights into systemic issues and potential solutions from experienced managers, which can guide targeted process improvements.

The combined use of surveys and interviews provides a comprehensive approach to understanding operational dynamics. Surveys offer broad quantitative insights and identify common issues experienced by frontline staff and managers, while interviews facilitate qualitative exploration of specific process challenges and innovative ideas from senior personnel. Together, these tools enable the collection of detailed, actionable data aligned with the executives’ objective of enhancing process efficiency through IT systems and procedural changes. The insights gained can inform software upgrades, staff training programs, or workflow re-engineering, all aimed at reliably delivering food within the guarantee period and improving overall customer satisfaction.

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