Create A 5-Minute Video Response To A Depicted Crisis

Create A 5 Minute Video Response To A Crisis Depicted In The Riverbend

Create a 5-minute video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario. Introduction Leaders have countless considerations when communicating. Communicating with larger groups via modern communication vectors increases the complexities, particularly when change is involved. With the increasing proliferation of mass media tools, it is more important than ever to understand the messages that you are sending to large audiences. Overview Innovation and change within organizations often requires a deft application of communication principles.

In this assessment, you will create a video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario. Preparation View Riverbend City: Communicating and Leading for Change and Innovation . This assessment requires you to use Kaltura, a Capella-supported recording tool. You will also need to have access to a webcam and microphone for recording your video. For more information, see Using Kaltura .

Scenario Based on the communications that you have received from your team depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario, it is clear that your team is resisting the changes being proposed. Your examination of the communication surrounding your team members' feelings about the changes have left you concerned. Of particular concern have been the communications of Matthew Chu, who has sent group emails with disrespectful comments and memes about the governor. You have resolved to reset the team members' attitudes so they clearly understand your approach to the changes and how communications among them need to reflect it. After analyzing the situation, your plan is to briefly introduce items for your team to consider before the meeting via a posted 4–5 minute video.

Your goals for this video are to: Communicate your decision on how you plan to address the governor's actions and plans. Explain three critical communication issues and challenges faced by the team, including communication issues to date. Describe an action or policy that you will introduce to improve communications and assure people are working with a unified purpose. Define your expectations for ethical discourse in team communications.

Instructions Record and submit a 4–5 minute video message using Kaltura that will be posted for all team members in which you address each aspect of the scenario.

Presentation Guidelines Be sure your video meets the following requirements: Length: Approximately 4–5 minutes. Quality: Audio and visual quality should approximate that of a properly functioning video conference. Visuals (if used): Create visuals that are easily read and interpreted. Use colors, fonts, formatting, and other design principles that make the information clear and generally add to the aesthetic of the presentation. Presentation: Although this is not performance art, you will be judged on the communication skills that you have studied in this course including your consideration of audience and content.

Content: Address all items defined in the scenario. Portfolio Prompt: You should consider adding this assessment to your personal ePortfolio. For more information, visit the Campus ePortfolio.

Competencies Measured By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

- Competency 1: Analyze business communication situations. Create an appropriate response to the scenario based upon sound analysis.

- Competency 2: Apply fundamental principles of organizational communication.

- Competency 3: Analyze the interrelationships of communication within organizational systems. Explain critical communication issues and challenges faced by the team. Describe an action or policy that would likely improve communications and assure people are working with a unified purpose.

- Competency 4: Analyze the application of ethical principles in organizational communication. Define appropriate expectations for ethical discourse in team communications.

- Competency 5: Communicate effectively and professionally. Organize content for ideas to flow logically with smooth transitions.

Paper For Above instruction

In this video response, I will address the crisis depicted in the Riverbend City scenario, focusing on effective communication strategies during organizational change. The scenario involves team resistance to proposed changes, exemplified by inappropriate communications from a team member, Matthew Chu. My approach aims to establish a collective understanding of the necessary conduct and foster a cohesive team environment committed to ethical discourse and unified purpose.

Addressing the Situation and My Decision

The primary response to the crisis involves confronting the disrespectful communication from Matthew Chu and setting clear expectations for appropriate conduct. I plan to communicate that disrespectful comments, memes, or any form of unprofessional language are unacceptable, and such behaviors damage team morale and undermine the change process. I will emphasize that leadership is committed to fostering a respectful, inclusive, and communicative environment that supports change initiatives. Addressing this issue publicly in the video highlights the importance placed on ethical communication and sets the tone for the team’s conduct moving forward.

Three Critical Communication Issues and Challenges

1. Resistance to Change: Team members are resisting the proposed changes, which may stem from fear of the unknown, perceived loss of control, or disagreement with leadership decisions. This resistance hampers the progress of organizational initiatives and requires transparent, empathetic communication to address concerns and build trust.
2. Miscommunication and Disrespect: The inappropriate emails and memes from Matthew Chu exemplify breakdowns in communication channels. Such behaviors breed conflict, reduce collaboration, and create a toxic atmosphere. Clear policies on respectful communication are essential to prevent further incidents.
3. Lack of Unified Purpose: The absence of shared understanding and alignment about the change’s goals impairs teamwork. Ensuring everyone is on the same page about the vision and their role is vital for effective implementation.

Action or Policy to Improve Communication

To enhance communication, I will implement a team communication policy that emphasizes professionalism, accountability, and respect. This policy will include guidelines for respectful email communication, consequences for misconduct, and encouragement of open dialogue. Additionally, I will introduce regular team check-ins—both virtual and in-person—to facilitate transparent conversations, address misunderstandings, and reinforce the shared purpose. These measures will promote accountability, trust, and a culture of constructive feedback aligned with organizational values.

Expectations for Ethical Discourse

In fostering an ethical communication environment, I will set clear expectations that all team members demonstrate respect, honesty, and integrity in their interactions. Disparaging comments, memes, or disrespectful language are strictly prohibited, and any concerns or disagreements should be expressed constructively. Ethical discourse also involves active listening, recognition of diverse viewpoints, and maintaining confidentiality when needed. These principles will underpin all team interactions to ensure a positive and professional organizational climate conducive to change and innovation.

Conclusion

Effective leadership in times of organizational change requires not only strategic decisions but also clear, ethical, and respectful communication. By addressing current challenges and establishing policies that promote professionalism and shared purpose, I aim to reset the team’s attitudes and facilitate a successful transition through open dialogue and mutual respect. This approach aligns with core organizational communication principles, fostering a resilient, ethical, and collaborative team committed to continuous improvement.

References

• Clampitt, P. G. (2019). Communicating for Managerial Effectiveness. Sage Publications.
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• Roberts, K. H., & O'Reilly, C. A. (2016). Organizational Behavior. Pearson Education.
• Schwalbe, K. (2018). Information Technology Project Management. Cengage Learning.
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• Smith, M. P., & Tashchian, A. (2019). Ethical communication and organizational integrity. Journal of Business Ethics, 155(2), 473-485.
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• Vinken, H., & Vermeulen, P. (2021). Ethical frameworks for organizational communication: An integrative review. Journal of Business Ethics, 169(3), 485-499.

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