Create A PowerPoint Presentation On IT Strategy

Create A Powerpoint Presentation Containing The It Strategic Plan That

Create a PowerPoint presentation containing the IT strategic plan that will address Circuit City 1.History of Circuit City 2. What were the issues and challenges that caused the collapse of Circuit City in 2009? 3. What are the issues and challenges with Circuit City 2018 latest e-commerce initiative? 4.

Discuss the major competitors in global e-commerce. 5. How would IT deliver value to the business? 6. Proposed the IT infrastructure required to support global e-commerce 7.

Proposed the IT budget for the e-commerce initiative 8. Discuss the IT based risks associated with global e-commerce 9. Discuss how IT can leverage innovative technologies such as social media, big data and business intelligence to provide value to the business 10.

Discuss the future or emerging technologies that would be leveraged to give Circuit City a competitive advantage. I am looking for PPT for the above topics, which covers the questions

Paper For Above instruction

Create A Powerpoint Presentation Containing The It Strategic Plan That

IT Strategic Plan for Circuit City

Introduction

Circuit City was once a leading electronics retailer in the United States, known for its extensive product offerings and aggressive expansion strategies. The company faced numerous challenges over the years, culminating in its bankruptcy filing in 2009. Analyzing its history, challenges, and strategic IT initiatives provides valuable insights into how technological innovation can sustain competitiveness and foster growth in the retail sector.

History of Circuit City

Founded in 1949, Circuit City rapidly expanded to become one of the largest consumer electronics retailers in the United States. The company was recognized for its wide selection, competitive pricing, and customer service. During the 1990s and early 2000s, Circuit City experienced significant growth, opening hundreds of stores nationwide. However, the company struggled to adapt to the shifting dynamics of retail, especially the rise of e-commerce and online competition. Its failure to innovate and respond effectively to market changes ultimately led to its downfall in 2009.

Issues and Challenges Leading to Circuit City’s 2009 Collapse

Several factors contributed to Circuit City’s bankruptcy in 2009. These included poor strategic decisions such as cutting back on sales staff, which negatively impacted customer service, and inadequate investment in technology and e-commerce. Additionally, the company faced stiff competition from both brick-and-mortar chains like Best Buy and online retailers such as Amazon. Economic downturns, high operational costs, and mismanagement further exacerbated financial struggles, leading to liquidation.

Issues and Challenges with Circuit City’s 2018 E-commerce Initiative

By 2018, Circuit City attempted a comeback through a renewed e-commerce platform to compete in the digital marketplace. Challenges included integrating a seamless omnichannel experience, building a loyal customer base, and differentiating itself from established players like Amazon and Walmart. Moreover, logistical hurdles, supply chain management, and digital marketing required significant investment. The company's limited brand recognition and adapting to rapidly evolving consumer preferences also posed challenges.

Major Competitors in Global E-commerce

The competitive landscape of global e-commerce is dominated by several key players. Amazon is the leader, boasting extensive product offerings, Prime membership benefits, and advanced logistics networks. Alibaba Group operates primarily in China but has a growing global presence with platforms like Taobao and Tmall. Walmart has also expanded its e-commerce footprint through acquisitions and online services. Other notable competitors include JD.com, eBay, and regional players like Rakuten and MercadoLibre. These companies leverage technology, logistics, and data analytics to maintain competitive advantages.

How IT Can Deliver Value to the Business

Information technology can deliver significant value to a retail business like Circuit City through enhanced customer engagement, operational efficiency, and data-driven decision making. Implementing robust e-commerce platforms offers convenience to consumers and opportunities for personalized marketing. Supply chain management systems optimize inventory levels, reduce costs, and improve delivery times. Data analytics helps identify consumer trends and optimize pricing strategies. Moreover, IT enhances overall agility, enabling rapid response to market changes.

Proposed IT Infrastructure for Global E-commerce

An efficient IT infrastructure for global e-commerce comprises scalable cloud platforms, secure payment gateways, and reliable logistics management systems. Cloud computing allows flexibility and scalability for traffic spikes, while cybersecurity measures protect customer data. Integration of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems ensures smooth operations. High-speed broadband, Content Delivery Networks (CDN), and mobile compatibility are critical to providing seamless user experiences worldwide.

Proposed IT Budget for E-commerce Initiative

Budget allocation should prioritize platform development, cybersecurity, logistics integration, and marketing. An estimated initial investment might include 30% for platform development, 20% for security and compliance, 25% for logistics and supply chain integrations, and 15% for marketing and customer acquisition. The remaining 10% should be reserved for ongoing maintenance, data analytics tools, and innovation projects. A phased approach allows for continuous upgrades based on evolving technological needs and market feedback.

IT-Based Risks in Global E-commerce

Risks include cybersecurity threats such as data breaches and hacking, which can undermine customer trust. System outages and technical failures may disrupt transactions and damage reputation. Compliance with international data privacy laws (GDPR, CCPA) poses additional challenges. Supply chain disruptions caused by geopolitical or environmental factors can impact product availability. Additionally, rapid technological changes can render systems obsolete quickly, requiring ongoing investment and updates.

Leveraging Innovative Technologies for Business Value

Social media platforms serve as channels for targeted marketing, brand engagement, and customer feedback. Big data analytics enables insights into consumer behavior, inventory management, and personalized recommendations. Business intelligence tools facilitate strategic decisions based on real-time data. Incorporating AI chatbots enhances customer service efficiency, while augmented reality (AR) can improve product visualization online. These technologies foster a more interactive, personalized, and efficient shopping experience, boosting customer satisfaction and loyalty.

Future and Emerging Technologies for Competitive Advantage

Emerging technologies such as artificial intelligence (AI), machine learning, and blockchain promise to revolutionize e-commerce. AI-driven recommendation engines can enhance personalization, while machine learning algorithms optimize logistics and inventory management. Blockchain technology ensures transparency and security in transactions. Augmented reality (AR) and virtual reality (VR) offer immersive shopping experiences. Additionally, IoT devices can facilitate smarter supply chain tracking and automation. Embracing these innovations will position Circuit City ahead of its competitors by offering cutting-edge customer experiences and operational efficiencies.

Conclusion

Revitalizing Circuit City through a strategic IT plan involves understanding past failures, leveraging current technologies, and preparing for future innovations. Effective integration of infrastructure, data analytics, and emerging tech can help the company regain competitiveness in the dynamic global e-commerce landscape. Strategic investments in IT, combined with a focus on risk management and continuous innovation, will be key to sustaining growth and achieving long-term success.

References

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  • Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36-68.
  • Lee, S. (2021). Future technology trends in e-commerce. Tech & Innovation Journal, 5(2), 45-55.
  • Nguyen, T., & Simkin, L. (2017). The dark side of digital personalization. Journal of Business Research, 79, 244-252.
  • Rakuten Group, Inc. (2022). Innovation in e-commerce: Strategies and challenges. Company Report.
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  • Yoo, J., & Kim, H. (2021). Leveraging social media for brand engagement. Journal of Interactive Marketing, 54, 1-14.

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