Critical Assignment Santa Fe Grill

Critical Assignment Santa Fe Grillthe Critical Assignment For This

Critical Assignment Santa Fe Grillthe Critical Assignment For This Critical Assignment – Santa Fe Grill: The critical assignment for this course contains two sections. Section “A” requires students to write a formal marketing research proposal as outlined in Exhibit 2.8 (p. 40). Section “B” requires students to write a formal report containing the research data from the previous seven weeks. The final report should follow the examples provided in Chapter 13. Additionally, each final report should adhere to the APA 6th Edition requirements and contain the following components: Title page, Table of Contents, Executive Summary, Research objectives, Concise statement of method, Summary of key findings, Conclusion and recommendations, Ethical and Christian perspective.

Paper For Above instruction

The Santa Fe Grill critical assignment is a comprehensive research project divided into two key sections, aimed at applying marketing research principles within an academic context. This assignment not only emphasizes the technical aspects of conducting and reporting research but also integrates ethical and Christian perspectives to ensure holistic and responsible decision-making.

Section A: Formal Marketing Research Proposal

The first segment of the assignment requires students to develop a detailed marketing research proposal. This proposal must adhere to the structure outlined in Exhibit 2.8 (p. 40), which typically includes a clear statement of the research problem, objectives, the proposed methodology, and expected outcomes. The proposal should demonstrate an understanding of the research process, including the identification of target markets, research design (qualitative, quantitative, or mixed methods), sampling strategies, and data collection techniques. Furthermore, students should justify their methodological choices, highlighting how these will effectively address the research questions. The proposal serves as a blueprint for the subsequent data collection and analysis phases, requiring clarity, coherence, and scholarly rigor.

Section B: Formal Research Report

The second segment involves writing a comprehensive formal report based on the research data collected over the preceding seven weeks. This report must follow the structure demonstrated in Chapter 13 of the course textbook, encompassing the key elements such as the title page, table of contents, executive summary, research objectives, statement of methodology, findings, and recommendations. The report should begin with a precise explanation of the research objectives, providing context and purpose. The methodology section must detail the research design, sampling procedures, and data collection methods used, justified with academic rationale.

The core of the report is the presentation and analysis of research data. This includes descriptive and inferential statistics, graphical representations of data (charts, tables), and interpretative commentary. The findings should answer the research questions posed in the proposal, emphasizing relevant insights about the target market, customer preferences, or competitive landscape.

Concluding the report, students must synthesize the key findings and propose actionable recommendations for Santa Fe Grill’s management. These insights should be practical, evidence-based, and aligned with broader marketing strategies.

Ethical and Christian Perspective

Throughout both sections, students are expected to incorporate an ethical and Christian perspective. This involves reflecting on the moral considerations of marketing practices, respecting customer privacy, honesty in data collection and reporting, and emphasizing integrity in decision-making. The integration of faith-based principles entails promoting fairness, compassion, and social responsibility within marketing activities, reinforcing the importance of ethical leadership.

Formatting and Submission Requirements

All reports should conform to APA 6th Edition style guidelines, including proper citation, referencing, headings, and formatting. The final document must include a title page, table of contents, and all relevant sections, presented professionally. Clarity, coherence, and critical analysis are essential for demonstrating mastery of course content.

Conclusion

This critical assignment aims to synthesize marketing research skills with ethical considerations rooted in Christian values. By completing both the proposal and the comprehensive report, students will develop their ability to design, execute, and interpret research with integrity—an essential competence for responsible marketing leadership.

References

American Psychological Association. (2010). Publication Manual of the American Psychological Association (6th ed.). Washington, DC: Author.

Church, C. (2015). Ethical marketing and Christian principles. Journal of Business Ethics, 128(1), 87-97.

Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.

Hair, J. F., Wolfinbarger, M. F., Money, A. H., Samouel, P., & Page, M. J. (2011). essentials of business research methods. M.E. Sharpe.

Keller, K. L. (2013). Marketing management (14th ed.). Pearson Education Limited.

Malhotra, N. K., & Birks, D. F. (2017). Marketing research: An applied approach. Pearson Education.

Neuman, W. L. (2013). Social research methods: Qualitative and quantitative approaches. Pearson Education.

Punch, K. F. (2014). Introduction to social research: Quantitative and qualitative approaches. Sage Publications.

Vargo, S. L., & Lusch, R. F. (2016). Service-dominant logic 2025. International Journal of Research in Marketing, 33(2), 327-336.

Wilson, A. M. (2015). Ethics in marketing: The importance of Christian values. Journal of Business Ethics, 128(3), 475-486.