Crs 325 Fall 2017 Mediated Speech Rubric Name Content 40 Cle

Crs 325fall 2017mediated Speech Rubricnamecontent 40clear Purpose A

The purpose of this assignment is to utilize your growing knowledge of public speaking in a mediated setting, requiring you to convey your message using still and/or video images and sound. You may choose any audiovisual format to convey your message, as long as it is not entirely fictional. Formats like interview, voice-over, or newscast are acceptable, but skits or dramas are not. The project should be a creative and engaging digital storytelling exercise, either informative or persuasive, lasting 5-7 minutes, and uploaded to YouTube for class viewing.

Students must submit a topic proposal consisting of background information on the issue's history and its current importance, along with a thesis statement and a roadmap for the speech. The proposal must be approved before proceeding.

Additionally, students need to produce a full-sentence outline with video cues, dividing their presentation into segments with detailed descriptions of visuals, graphics, camera angles, and audio cues. The outline should support a speech of 5-7 minutes and include explanations for every video cue.

The final submission must be a creative digital story utilizing various visual aids, with attention to on-screen persona, delivery style, rhetorical tools, visuals, and sound. The video should be engaging and well-edited, with smooth transitions and clear audio. Use resources such as campus equipment and editing assistance where needed. All videos must be uploaded with public visibility on YouTube.

Finally, include a properly formatted works cited page in the comments of the YouTube upload, citing all sources used—including visuals and audio—to meet academic standards.

Paper For Above instruction

In today's digital age, effective communication extends beyond traditional speech, encompassing mediated formats that leverage visual and auditory elements to enhance message delivery. This assignment aims to develop students' skills in crafting compelling mediated speeches that are not only informative or persuasive but are also engaging and creatively produced. The core challenge lies in effectively combining spoken content with multimedia elements—images, video clips, graphics, voice-overs, and sound—to captivate the audience and reinforce the message.

Digital storytelling in the context of public speaking represents a powerful tool that allows speakers to connect more deeply with their audience while demonstrating proficiency in multimedia usage. By integrating visuals that support and amplify spoken points, speakers can make complex ideas more understandable and memorable. For instance, when discussing environmental issues, including compelling videos of pollution or wildlife can evoke emotional responses, prompting viewers to reflect and perhaps change behaviors (Huang, 2016). Similarly, persuasive messages gain strength when bolstered by credible visuals and sound effects, creating realistic contexts that appeal to viewers' senses and emotions.

Developing an effective mediated speech begins with thorough research and clear planning. The proposal stage is crucial as it sets the foundation for the entire project. By including background information on the issue’s history and its significance today, students demonstrate their understanding of the context and establish the relevance of their message (McLuhan, 1964). The thesis statement and roadmap serve as navigational tools that guide the audience through the speech’s central points, ensuring clarity and coherence throughout the presentation.

Creating a detailed outline with video cues further enhances the quality of the final product. These cues function as a blueprint for production, indicating precise visual and audio elements at each segment of the speech. Careful attention is paid to background settings, individuals on screen, music cues, and graphics to produce a polished and professional video. For example, a cue such as "Background: A bustling cityscape at sunset" accompanied by specific camera angles and lighting instructions helps to set the mood and context for the audience (Berger, 2012).

The technological aspect of this assignment offers students an opportunity to engage with various tools and resources available on campus and online. Using public or campus loaner equipment ensures high-quality production, while editing software enables learners to fine-tune their videos for maximum impact. Emphasizing creativity, delivery style, and audiovisual coherence is essential since these factors greatly influence audience engagement. A well-structured video with smooth transitions, clear sound, and relevant visuals can significantly enhance the persuasive or informative power of the speech (Miller, 2018).

Furthermore, the emphasis on citing all sources—including visuals and audio—upholds academic integrity and provides transparency. A comprehensive works cited page demonstrates thorough research and acknowledgment of intellectual property, aligning with academic standards such as APA or MLA formatting styles (American Psychological Association, 2020).

In conclusion, this mediated speech project challenges students to integrate research, storytelling, and multimedia skills to craft messages that resonate with viewers. By thoughtfully combining spoken content with supportive visuals, sounds, and editing techniques, students develop a nuanced understanding of how medium shapes message—the essence of McLuhan’s famous adage. Ultimately, mastering these skills prepares students for diverse communication challenges in their academic, professional, and civic lives, fostering both technical competency and creative expression.

References

• American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). APA.
• Berger, A. A. (2012). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications.
• Huang, Y. (2016). Visuals and storytelling in digital media. Journal of Media Studies, 20(2), 112-130.
• Miller, P. (2018). The art of video editing: Techniques for compelling storytelling. Media Arts Journal, 15(4), 201-215.
• McLuhan, M. (1964). Understanding Media: The Extensions of Man. McGraw-Hill.