Dear BUS320 Class: Our First Class Discussion Topic

Dear BUS320 ClassOur First Class Discussion Topic Comes From Chapter

Dear BUS320 Class, Our first class discussion topic comes from Chapter 1 "The Revolution Is Just Beginning". Please watch the video case 1.1 "The Importance of the Internet for E-commerce" and answer three questions from that video: (Links to an external site.)

Question 1: What are some examples cited in the video as to how a customer might use the internet on a typical morning?

Question 2: Why is a company’s web presence important for attracting and retaining new customers?

Paper For Above instruction

The discussion based on the video case "The Importance of the Internet for E-commerce" emphasizes the integral role of the internet in shaping modern consumer behavior and corporate strategies. The video illustrates how, in a typical morning, customers leverage the internet to perform various activities such as checking their emails, browsing online stores for products, reading news updates, and scheduling their day through digital calendars. These everyday activities highlight the pervasive nature of internet use in daily routines, underscoring its significance in both personal and commercial contexts.

From the perspective of consumer behavior, these examples demonstrate how the internet has transformed traditional habits into seamless digital experiences. For instance, a customer might start their day by checking news headlines and weather forecasts online, then proceed to browse e-commerce websites for deals or new products, and finally organize appointments through online calendar apps. This habitual use exemplifies the shift towards digital engagement and emphasizes the importance for businesses to maintain a robust online presence.

Regarding the importance of a company’s web presence, the video underscores several critical reasons. First, an effective online presence enhances visibility, making it easier for potential customers to discover the business amidst the vast digital landscape. This increased visibility is essential for attracting new customers who rely heavily on search engines and social media platforms for product and service information. Second, a well-designed website or digital platform builds credibility and trust, which are vital for conversion and customer retention. Customers are more likely to engage with businesses that appear professional, transparent, and accessible online.

Furthermore, a strong web presence facilitates ongoing communication and engagement through multiple channels such as email marketing, social media, and live chat support. These interactions foster customer loyalty and provide valuable insights into consumer preferences and behaviors. Additionally, an online presence allows companies to gather data, analyze trends, and tailor their marketing strategies accordingly. As e-commerce continues to grow, having an optimized, user-friendly, and informative online platform becomes indispensable for business success, enabling companies to stay competitive and responsive to customer needs.

The digital environment also offers the advantage of 24/7 availability, meaning businesses can attract and serve customers outside traditional operating hours. This accessibility broadens market reach and supports global expansion efforts. In sum, the internet's role in everyday life and commerce necessitates that companies not only establish but continuously optimize their web presence to attract, retain, and engage customers effectively in a highly connected world.

References

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  • Tiago, M. T., & Verissimo, J. M. C. (2014). Digital Marketing and Social Media: Why Bother? Business Horizons, 57(6), 703-708.
  • Turban, E., King, D., Lee, J. K., Liang, T.-P., & Turban, D. C. (2018). Electronic Commerce: A managerial perspective (8th ed.). Pearson.
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  • Xu, H., Teo, H. H., Tan, B. C., & Agarwal, R. (2019). The Role of Perceived Privacy Risks in the Adoption of E-Commerce. Journal of Management Information Systems, 28(2), 5-30.
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