Deconstruct Media Messages History And Development ✓ Solved

Deconstruct Media Messageshistory And Developme

The history of television traces back to the 19th and the early 20th century. After World War II, it became an effective medium for entertainment, propaganda, and advertising. Since television uses images, it is more valid, and many can see and connect with the news (BeBusinessed, n.d.). The radio's history and development are attributed to physicists' inventions who first invested in wireless telegraphy in the 19th century. It has since developed into broadcasting over the years.

The delivery method of radio prompts people to be more attentive so that they can understand the message (Wikipedia, n.d.). The first newspapers were circulated in the 17th century, with Britain leading to use them as an effective form of communication. Its delivery method invites literate people so that they can contextualize the message (Lambert, n.d.). Twitter was created in 2006 as a powerful social media platform that has since attracted several users. Since most young people are technology savvy, Twitter attracts them more than older people; thus, the mode of delivering messages must meet their needs (Wikipedia, n.d.).

The term blog was first coined in 1997, and it has since developed over time. It has rapidly gained popularity, with several people currently using it for various purposes. Blogs are different; hence they can be attractive to other people depending on their messages' nature (Wikipedia, n.d.).

The purpose of television is to illuminate and entertain, and the target audience is mainly young and rich people, although the demographics vary according to time and program. The main strength of television broadcasting is that it combines motion, sight, and sound, and it also can reach large audiences. However, television can be costly in terms of media and production. Television has been effectively used as a medium for communication, although some people have used it to advance propaganda.

The purpose of the radio is to provide real-time information to people who cannot access information due to the remoteness of their area. The main strength of radio is that it has an immediate and massive distribution. However, it is expensive in terms of production and utilization, and it may also require training. Radio has been used to transmit information to large groups of people, although it has also been used to pass biased messages that have led to civil conflicts.

The primary purpose of newspapers is to provide news and information to readers; hence the target audience is literate. Newspapers enjoy local credibility, and they can also reach many people. However, it is challenging to build a national reach due to people's inability to read the message. Like other forms of communication, it has been misused in transmitting inaccurate information to people.

The purpose of Twitter is to entertain and to inform its target audience, who are mostly young people who can access smartphones and internet access. Twitter has enabled a global connection, and with access to several users, people can use it to improve their businesses by connecting to customers. However, it requires a time commitment to maintain a Twitter account (Clean Air Campaign, 2016).

The purpose of blogs is to connect people to a relevant audience and increase traffic for a website. They offer a quick and easy procedure to update, and people can quickly leave their comments for improving the website. However, they can be time-consuming.

PBS NewsHour created the television message. They have used relevant pictures to attract people to the concept of wildfires and how they interfere with the efforts to control air pollution (PBS NewsHour, 2018). However, other people may assume that wildfires in other states do not disrupt efforts to curb air pollution; hence the message has been created from the point of bias.

The radio message emphasizes air pollution on people who are taking part in physical activity such as exercising. The radio bases its information on biased research that only considers one segment of the population (Science Friday, 2017). Based on this, it becomes irrelevant to people who do not take part in the exercise. The Twitter message is meant to inform people about particulate pollution from factories, motor vehicles, and power plants. It lacks biases because it aims at reaching a broad audience from all over the world. The New York Times message is meant to inform people about the effects of pollution on people's thinking capacity.

Using China's study, a highly industrialized country exposes its biases by revealing that China is highly polluted (Ives, 2018). The blog post targets moms who are committed to clean air (Yerman, 2018). Although the message is inclusive, it targets mothers and makes it biased against other groups such as men who have an equal commitment towards clean air.

The television, radio, blog, and newspaper message are accurate since they are reliable and valid sources. For instance, the New York Times is a credible source; hence New York Times can consider its message correct. The radio message is also valid and reliable because it obtains information from specialists. However, Twitter does not indicate validity or reliability, although the facts are verifiable.

Paper For Above Instructions

Media messages are an integral part of modern society, influencing perceptions, behaviors, and cultural dynamics. To thoroughly deconstruct media messages, we must look at their historical context and evolution across various platforms, such as television, radio, newspapers, blogs, and social media like Twitter. Each medium possesses its distinct characteristics, audience engagement methods, and implications for information dissemination.

The historical evolution of media began with the advent of the printing press, which paved the way for the mass distribution of newspapers in the 17th century. Subsequently, radio emerged in the 19th century, initially utilized for wireless telecommunication, evolving into a key broadcasting medium for news and entertainment. Television emerged post-World War II, quickly becoming the dominant form of media due to its visual storytelling capabilities (BeBusinessed, n.d.). Today, digital platforms like blogs and social media further complicate the media landscape, offering instantaneous communication and diverse content. Each of these media forms serves a unique purpose and reaches different audiences, demonstrating the complexity of media as a cultural artifact.

Television serves not only to entertain but also to inform, targeting diverse demographics depending on the programming and time slot. Its combination of moving visuals, sounds, and the capability to reach large populations makes it an influential tool in contemporary society (Ives, 2018). However, production costs and concerns about propagandistic uses of television content are critical issues (PBS NewsHour, 2018).

Radio, though not as visually engaging as television, excels in its immediacy and accessibility, particularly in remote areas where other media may not reach. The engagement level required from listeners often makes the radio effective for delivering real-time information (Wikipedia, n.d.). However, the medium can also perpetuate biases, especially when research focuses narrowly on specific demographics (Science Friday, 2017).

Newspapers, as one of the oldest forms of mass media, aim to provide news to literate populations. They enjoy credibility but face challenges in reaching younger audiences who prefer digital formats. The concentrated nature of newspaper reporting can lead to biases in coverage, further complicating their role in public discourse (Lambert, n.d.).

Platforms like Twitter have reshaped how information flows, allowing rapid dissemination of messages and real-time engagement. Its primary audience of younger, tech-savvy individuals reflects a shift in media consumption patterns. While Twitter can foster diverse conversation and global reach, it requires users to navigate the complexities of information validity, as not all tweets are substantiated by rigorous fact-checking (Clean Air Campaign, 2016).

Blogs serve a dual purpose: they connect niche audiences through tailored content and can help drive traffic to websites. This democratization of content creation empowers individuals to express opinions and share insights, yet it also requires careful curation to avoid misinformation (Wikipedia, n.d.). Additionally, blogs can attract biases depending on their subject matter and target audience, which limits their claim to impartiality.

Evaluating media messages across these platforms highlights distinct approaches to content creation, audience engagement, and potential biases. For instance, PBS NewsHour’s coverage of wildfires addresses significant environmental issues but may inadvertently reflect a bias in its depiction of the role of wildfires concerning air pollution (PBS NewsHour, 2018). Radio messaging regarding air pollution during exercise showcases how specific frames can create exclusionary environments for audiences not involved in those activities (Science Friday, 2017).

The reliability of media messages varies among different forms. For instance, while The New York Times is often regarded as a credible news source, the lack of reliability indicators on platforms like Twitter emphasizes the importance of media literacy among users (Ives, 2018).

In conclusion, the deconstruction of media messages reveals essential insights into their historical roots, functional purposes, audience engagement, and potential biases. By critically assessing these messages, consumers can become more equipped to navigate the complex media landscape, discern factual information from propaganda, and contribute thoughtfully to public discourse.

References

• BeBusinessed. (n.d.). History of the Television.
• Wikipedia. (n.d.). Radio.
• Lambert, T. (n.d.). A BRIEF HISTORY OF NEWSPAPERS.
• Wikipedia. (n.d.). Twitter.
• Wikipedia. (n.d.). History of blogging.
• Clean Air Campaign. (2016). Tweet.
• Science Friday. (2017). Urban Life Isn’t A Walk In The Park.
• Ives, M. (2018). Pollution May Dim Thinking Skills, Study in China Suggests.
• PBS NewsHour. (2018). Wildfires in western states are disrupting efforts to curb air pollution.
• Yerman, M. (2018). Interview: Mayor Jackie Biskupski of Salt Lake City, Utah.