Type Your Name: Independent Challenge 1 Help Lawrence Media ✓ Solved

Type Your Nameindependent Challenge 1help Lawrence Media Solve A Pro

Type your name Independent Challenge 1 Help Lawrence Media solve a problem. Complete the following steps. 1. Save this file with a new name. Click the File tab, click Save As, add your name to the end of the filename, then click Save. For example, save this file as PS1-IC1 Sharon Rodriguez.docx. 2. Get ready. During a recent meeting with Ken Lawrence, the founder of Lawrence Media, and his project managers, he said Lawrence Media had a major problem retaining good salespeople. Review the statements and facts in Figure 1-16, duplicated below: Based on this information, you should be able to answer the next two questions. Next, list the steps to solve the problem. Steps to solve the problem: Identify the problem – List your/consider possible solutions -

Sample Paper For Above instruction

Title: Developing a Strategic Approach to Improve Salesperson Retention at Lawrence Media

Introduction

Retaining effective sales personnel is a critical challenge faced by Lawrence Media. High turnover rates can significantly impact sales performance, company reputation, and operational continuity. This paper explores a systematic approach to identify the core issues influencing salesperson retention and proposes viable solutions to address them.

Understanding the Problem

The primary problem stated by Ken Lawrence concerns the difficulty in retaining good salespeople. To effectively address this issue, it is essential to analyze the underlying causes contributing to turnover. Common reasons include lack of motivation, inadequate compensation, poor management practices, lack of career development, and unfavorable company culture.

Based on the facts and statements provided in Figure 1-16 (assumed to include details such as turnover rates, employee feedback, and comparative industry data), we recognize that the problem is multifaceted and requires a comprehensive investigation.

Step 1: Identify the Problem

The core issue appears to be the inability to retain talented salespeople over the long term. This may be linked to dissatisfaction with compensation, limited growth opportunities, or a disconnect between employee expectations and organizational support.

Step 2: List Possible Solutions

  • Improve Compensation and Incentive Plans: Offer competitive salaries and performance-based bonuses to motivate sales staff.
  • Enhance Training and Development: Invest in ongoing professional development to make sales roles more engaging and rewarding.
  • Foster a Positive Corporate Culture: Create an inclusive workplace environment that recognizes employee achievements and encourages open communication.
  • Implement Mentorship Programs: Pair new salespeople with experienced mentors to facilitate knowledge transfer and support.
  • Provide Clear Career Pathways: Develop structured career progression paths to motivate employees to stay and grow within the company.
  • Improve Management Practices: Train managers on effective leadership, feedback, and conflict resolution skills.

Step 3: Evaluate and Select Solutions

After generating a list of potential solutions, analyze each based on feasibility, cost, time for implementation, and expected impact. Prioritize solutions that address the most significant retention drivers and are quick to implement.

Step 4: Develop an Implementation Plan

Construct a detailed plan for executing the chosen solutions, including specific actions, responsible personnel, timelines, and success metrics.

Conclusion

Addressing salesperson retention requires a strategic combination of competitive compensation, professional growth opportunities, supportive management, and a positive work environment. By systematically identifying the root causes and implementing targeted solutions, Lawrence Media can improve retention rates and strengthen its sales force.

References

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