Describe An Example Of A Core Product With Many D

Describe an example of a core product where there are many different augmented products and the augmented products are considered very different by the consumer or user

This assessment addresses the following course objective(s): Analyze data sources and uses in the local, national, and global marketplaces.

In the realm of modern marketing, understanding the distinction between core products and augmented products is essential for developing effective strategies that meet consumer needs and differentiate offerings in competitive markets. A core product signifies the fundamental benefit or service that satisfies the basic requirement of consumers, whereas augmented products include additional features, services, or benefits that enhance the core product’s value and appeal. An illustrative example of a core product with a wide array of augmented products perceived as significantly different by consumers is the smartphone, specifically the Apple iPhone.

The iPhone exemplifies a core product—a mobile communication device capable of making calls, sending messages, and accessing the internet. However, Apple has extensively developed augmented products to differentiate its offering in a saturated market. These augmentations include hardware enhancements, software ecosystems, after-sales services, and associated accessories. For instance, the iPhone’s augmented features encompass exclusive iOS software, a seamless ecosystem with other Apple devices, personalized customer support, and dedicated accessories such as AppleCare+ and AirPods.

These augmented products are perceived as markedly different by consumers, fundamentally shaping user experience. The software ecosystem, for instance, provides exclusive applications and seamless integration with services like iCloud and Apple Pay, creating a distinct user environment not available with other smartphones (Kotler & Keller, 2016). Customers value these augmentations differently based on their needs; some may prioritize security features, while others value aesthetic design or ecosystem compatibility. For example, professionals leveraging the iPhone’s security features see augmented products like enhanced biometric authentication as critical, whereas casual users may focus on camera quality or aesthetic appeal.

The significant variation in perception of augmented products among consumers underlines the importance of targeted marketing and product differentiation. Apple's focus on creating a unique ecosystem with added services, hardware, and exclusive content has allowed it to position itself distinctively in the competitive smartphone market (Lamb, Hair, & McDaniel, 2018). Additionally, augmented products such as customer support, operating systems, and accessories contribute to perceived value and consumer loyalty, which are integral to a brand's success (Hogan et al., 2017).

In conclusion, the iPhone exemplifies a core product with numerous augmented products that are highly differentiated from the consumer’s perspective. These augmentations enhance core functionality and create a unique consumer experience, establishing a competitive advantage in the marketplace. Understanding these differences in consumer perception is vital for marketers aiming to tailor strategies that maximize the value of augmented products and foster brand loyalty.

References

• Hogan, S. J., et al. (2017). Customer Loyalty and Brand Management. Oxford University Press.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
• Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG (12th ed.). Cengage Learning.