HCM 325 Milestone One Rubric: Describe Your Chosen Organ

Hcm 325 Milestone One Rubricpromptdescribe Your Chosen Organization

Describe your chosen organization and the product or service that will be the focus of your marketing plan. Describe the organization’s mission, vision, values, goals, and market objectives and describe the product or service, along with your rationale for choosing your product or service. The following critical elements must be addressed:

• Explain your chosen healthcare organization and describe its mission, goals, and current products or services.
• Describe an existing issue with one of the products or services offered by the healthcare organization.
• Describe the product or service price and placement within the market (for example, the Providence outpatient clinic for the homeless utilizes Medicaid as its main payer source and is located in downtown Portland).
• Describe the root cause of the issue, and clearly state assumptions for improving sales of this product or service.

Paper For Above instruction

In this paper, I will analyze a healthcare organization, focusing on its mission, goals, current products or services, and the specific challenges it faces. The chosen organization is a community-based outpatient clinic that primarily serves low-income populations in an urban setting. The clinic’s mission is to provide accessible, quality healthcare to underserved communities, aligning with its goals of increasing patient access, improving health outcomes, and reducing healthcare disparities. Its current services include primary care, preventive health, chronic disease management, and mental health support.

A significant issue confronting this organization is the low utilization of mental health services, despite high demand in the community. Patients often face barriers such as stigma, lack of awareness, or logistical challenges in accessing mental health care. This underutilization hampers the clinic’s goal of providing holistic health services, which are crucial for overall patient well-being.

The organization’s services are primarily financed through Medicaid and other public insurance programs, making affordability a key aspect of their pricing strategy. The services are provided at no cost or at a minimal fee to the patients, ensuring affordability and increasing access. The clinic is strategically located in a downtown area accessible via public transportation to target low-income and vulnerable populations, which forms their primary market segment.

The root cause of the issue with mental health service underutilization appears to be a lack of effective outreach and integration within primary care settings. Patients may be unaware that mental health services are available or may not see mental health as an integral part of overall health. Assumptions for improving sales include implementing targeted outreach campaigns, integrating mental health screenings within primary care visits, and training staff to promote mental health services more effectively. These steps are expected to increase utilization rates, improve health outcomes, and align service delivery with community needs.

References

• American Hospital Association. (2020). The role of community-based clinics in health care. Hospital & Health Networks. https://www.hhnmag.com
• Gulliford, M., et al. (2014). What does 'access to health care' mean? Journal of Epidemiology & Community Health, 68(8), 803-804.
• Kantor, J., & Bright, F. A. (2021). Addressing mental health care in community clinics. American Journal of Public Health, 111(2), 221-226.
• McGinnis, J. M., Williams-Russo, P., & Knickman, J. R. (2002). The case for more active policy attention to health promotion. Health Affairs, 21(2), 78-93.
• Pincus, H. A., & Friedman, B. (2010). Integrating behavioral health into primary care. Psychiatric Services, 61(9), 904-906.
• Rock, M., et al. (2016). Mental health service utilization among underserved populations. Journal of Mental Health, 25(2), 77-83.
• Tomlinson, G., et al. (2020). Strategies for improving access to mental health services in urban clinics. Urban Health Journal, 15(4), 250-261.
• World Health Organization. (2010). Integrating mental health into primary care: a global perspective. WHO Press. https://www.who.int
• Zhou, Y., et al. (2019). Overcoming barriers to mental health care: A community-based approach. Community Mental Health Journal, 55(3), 431-439.
• U.S. Department of Health and Human Services. (2018). Strategies to increase access to mental health services in underserved communities. HHS Publication. https://www.hhs.gov