Develop And Submit A Sport Event Proposal And Outline For IM
Develop and Submit a Sport Event Proposal and Outline for IMG
This course requires that you develop and submit a sport event proposal and outline. The purpose is to provide an opportunity to do scholarly investigation and prepare a scholarly outline related to planning a sporting event. Your final project should address the following: International Management Group (IMG) is the oldest and biggest of the agent groups. They represent athletes in virtually every sport. They also produce events, television shows, and find sponsors.
IMG has hired you to create a sporting event that will generate revenue and positive exposure for IMG among amateur athletes. IMG has asked you to be creative and thorough as the event manager. Your task is to prepare a proposal for your sporting event to IMG asking for their approval to sponsor. Please note that IMG will be a sponsor, but not the sole sponsor for this event. You will be responsible for gathering other sponsorships in addition to IMG.
You are responsible for developing the logistics of the event, sponsorship package, advertising, budget, and timeline for planning the event. Your proposal must include, but are not limited to, the following items: Written agreement letter (proposal) to IMG explaining what the event is, the purpose of the event, where the event will be located, how the event will work, and the goals associated with the outcome of hosting the event (from a business perspective). The letter also includes: term, event, site/date, sponsor benefits, obligations of sponsors, insurance statement, and waiver. Budget proposal for operating the event (line items), sponsor fact sheet, event communication plan. The outline should include an explanation or plan.
At minimum, your proposal/outline should include the following:
- I. Introduction - Topic Statement
- II. Major Point 1
- a. Supporting Detail
- b. Supporting Detail
- III. Major Point 2
- a. Supporting Detail
- b. Supporting Detail
- IV. Major Point 3
- a. Supporting Detail
- b. Supporting Detail
- V. Conclusion
Please include a minimum of five (5) sources.
Paper For Above instruction
The planning and execution of a sporting event require meticulous organization, clear communication, and strategic partnership development. For IMG, a global leader in sports management, creating an innovative and engaging sporting event not only enhances brand exposure but also generates revenue streams and fosters community engagement. This proposal outlines the key components necessary to conceptualize, plan, and present a compelling sporting event for IMG, targeting amateur athletes, with the ultimate goal of maximizing sponsorship benefits and ensuring successful event execution.
Introduction – Topic Statement
The proposed sporting event aims to combine competitive athleticism with entertainment, creating a platform that appeals to amateur athletes worldwide while elevating IMG’s brand visibility and revenue potential. The event will serve as a nexus for sports networking, sponsorship opportunities, and community engagement, aligning with IMG’s strategic objectives to promote sports excellence and corporate collaboration.
Major Point 1: Event Concept and Location
The event, titled “IMG Amateur Sports Festival 2024,” will be hosted in a prominent, accessible urban location—such as Los Angeles, California—capitalizing on the region's sporting culture and infrastructure. The festival will span a weekend, featuring multiple sports disciplines like track and field, basketball, and soccer, promoting inclusivity among various athletic interests.
- a. Supporting Detail: The venue will provide state-of-the-art facilities capable of supporting large-scale participation and spectatorship.
- b. Supporting Detail: The timing will be scheduled for summer, maximizing weather conditions and audience availability.
Major Point 2: Sponsorship and Partnership Strategy
IMG will act as a primary sponsor, with additional sponsorships sought from sports brands, local businesses, and media partners. A comprehensive sponsorship package will outline various levels—platinum, gold, and silver—with corresponding benefits such as branding opportunities, VIP access, and promotional rights.
- a. Supporting Detail: The sponsorship package details will specify sponsor obligations, such as promotional activations and onsite displays.
- b. Supporting Detail: The sponsor fact sheet will highlight key sponsor benefits, including exposure metrics and exclusive rights.
Major Point 3: Logistics, Budget, and Communication Plan
Effective logistical planning will cover registration procedures, staffing, equipment rental, transportation, and safety protocols. The budget will itemize costs including venue rental, marketing, staffing, and contingencies. The event communication plan will encompass social media outreach, press releases, and onsite signage to ensure stakeholder engagement and media coverage.
- a. Supporting Detail: The detailed budget will be developed using historical data and vendor estimates, ensuring financial feasibility.
- b. Supporting Detail: The communication plan will assign responsibilities to ensure timely dissemination of information and branding consistency.
Conclusion
This sporting event position IMG as a premier organizer in amateur athletics, leveraging strategic sponsorships, innovative logistics, and targeted marketing to maximize revenue and exposure. A carefully curated event will foster community engagement, enhance sponsor value, and establish a sustainable platform for future sports initiatives.
References
- Anderson, J. (2022). Sports Event Management: Planning, Marketing, and Operations. Routledge.
- Bowdin, G. A. J., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2018). Event Management (5th ed.). Routledge.
- Getz, D. (2019). Event Studies: Theory, Research and Policy for Planned Events. Routledge.
- Masterman, G. (2014). Strategic Sports Event Management. Routledge.
- Shone, A., & Parry, B. (2019). Successful Event Management: A Practical Handbook. Cengage Learning.
- Smith, A. (2021). Sponsorship in Sport: Principles and Practice. Routledge.
- Tompkins, B., & Smith, L. (2020). Marketing Sports Events in the Digital Age. Journal of Sport Management, 34(2), 123-135.
- Weed, M. (2017). Sports Sponsorship and Brand Management. Routledge.
- Zhang, J. J., & Jensen, R. (2016). Enhancing Engagement in Sports Events through Social Media. International Journal of Sports Marketing & Sponsorship, 17(3), 230-244.
- Young, K. (2019). The Business of Sports. Routledge.