Develop Digital Mood - Trend Storyboard 1: Gather Images

Develop Digital Mood - Trend Storyboard 1. Gather images and then organize them onto a virtual digital mood and trend storyboard

Part I - Develop Digital Mood - Trend Storyboard 1. Gather images and then organize them onto a virtual digital mood and trend storyboard. It should be a mix of non-apparel and apparel/accessories images suggesting shape, texture, mood, and the color palette. Non-apparel image ideas include travel, postcards, art reproductions, photos of home environments, buttons, bows, candy, shells, small frames, maps, photographs, etc.

2. You may want to create a Prezi or PowerPoint slide. The goal is to develop a strong layout. Now is the time to add or delete images. Group the images and swatches; it is fine to overlap or slant images.

You may want to add borders or backgrounds to some or all images. 3. Decide if borders, backings, or additional items are needed. Determine if fabric swatches are needed. You may want to scan particular fabrics into digital images. If so, before scanning, you can use pinking shears to trim the edges or cover foam core with the fabric to create dimension.

4. Print words (e.g., titles and subheads) with a font that corresponds with the story you are telling.

Paper For Above instruction

The development of a digital mood and trend storyboard is a fundamental step in fashion trend forecasting, providing visual representation of the thematic elements, textures, and color palette that define a particular trend. This process integrates both conceptual and aesthetic considerations and serves as a foundational tool for designers, marketers, and students to communicate and explore trending ideas effectively.

To begin with, gathering diverse images that evoke the desired ambiance and thematic direction of the trend is essential. These images should include a mixture of apparel, accessories, and non-apparel elements such as travel scenes, postcards, art reproductions, home environment photos, buttons, bows, candy, shells, maps, small frames, and photographs. This collection helps in establishing the mood, shape, texture, and color palette that will influence the design language. For example, images of sandy beaches, sunlit interiors, or artistic prints can suggest particular textures and atmospheres that inform the tactile and visual qualities of the trend.

Organizing these images onto a digital platform like PowerPoint or Prezi offers flexibility to experiment with layout, grouping, and overlapping images to create a cohesive narrative. Adjusting position, size, and orientation allows the designer to establish visual flow and emphasis. Grouping related images and color swatches can help reinforce the central theme, while overlaps or slants evoke movement and dynamism, echoing the vibrancy of streetwear culture.

In addition to images, considering borders, backgrounds, and additional items enhances visual clarity and storytelling. Borders can define individual images, while backgrounds like textured patterns or color blocks can add depth. Deciding whether to include fabric swatches involves scanning or photographing selected textiles that embody the trend's tactile qualities. Cutting fabric with pinking shears and mounting samples on foam core can provide dimensional interest, enriching the visual presentation.

Typography plays an important role in reinforcing the narrative tone of the mood board. Carefully selecting fonts consistent with the story—such as bold, modern, or handwritten styles—helps integrate textual elements like titles and subheads into the visual framework. This textual addition complements the imagery and provides clarity regarding the trend focus, making the mood board not only visually compelling but also communicatively effective.

Overall, the digital mood and trend storyboard functions as an evolving canvas that synthesizes visual inspiration and thematic coherence. It guides subsequent design development and experimentation, informing how designers interpret and translate trend influences into garments and accessories. By thoughtfully curating images and textures, and arranging them with artistic sensibility, the mood board becomes a powerful tool to encapsulate and communicate the essence of streetwear-inspired trends in fashion.

Paper For Above instruction

Developing a digital mood and trend storyboard is a pivotal initial step in translating abstract fashion concepts into visual narratives that communicate the essence of a trend. Within the context of streetwear, this process involves curating an eclectic mixture of images that reflect the dynamic, youthful, and culturally infused nature of urban fashion. The selected images serve as visual cues that suggest shapes, textures, moods, and palettes, which are critical for guiding design direction and understanding the evolution of streetwear influence in contemporary fashion.

The first phase involves comprehensive image collection. Non-apparel images such as travel destinations, postcards, art reproductions, and home environment photos are instrumental in establishing the mood and thematic backdrop. These images help depict the cultural and lifestyle elements that underpin streetwear trends—urban landscapes, street art, musical influences, and everyday environments. Apparel and accessories images, on the other hand, concretize the visual aesthetic—highlighting silhouettes, fabric textures, color schemes, and styling cues.

Once collected, the images are organized onto a digital platform like PowerPoint or Prezi. The goal at this stage is to develop a compelling layout that juxtaposes and overlaps images to evoke movement and energy reflective of street culture. Effective grouping of related images—such as sneaker collections, graffiti art, or casual wear—reinforces the thematic unity. Overlapping images and experimenting with slant or layering creates a sense of dynamism and spontaneity characteristic of streetwear aesthetics.

Adding borders, backgrounds, and fabric swatches further enhances the visual storytelling. Borders can delineate images, and backgrounds—be they textured or colored—add depth. The inclusion of fabric swatches, scanned or photographed from actual textiles, introduces tactile dimension and materiality, essential for understanding the physical qualities of the trend. Pinking shears, foam core mounting, and fabric trimming techniques facilitate high-quality samples that deepen the multi-sensory experience of the mood board.

Typography is an often overlooked but integral part of mood boards. Selecting appropriate fonts—whether bold, handwritten, or modern—helps to communicate the tone and narrative. Titles and subheads crafted with these fonts should align stylistically with the overall theme, reinforcing the mood and guiding viewers through the visual story. The textual elements should evoke the youthful, rebellious, and innovative spirit that defines streetwear.

Overall, a well-crafted digital mood and trend storyboard acts as a visual blueprint that captures the zeitgeist of streetwear culture. It enables designers to translate inspiration into concrete design ideas, fostering creativity and innovation. By thoughtfully curating images, textures, and textual cues into a cohesive visual language, the mood board becomes an essential communication tool that influences the direction and development of fashion collections influenced by streetwear aesthetics and ethos.

References

  • Chen, Vivian. (2017). "Luxury Fashion Brands Are Embracing Athleisure." South China Morning Post.
  • Edden, Shetara. (2016). "High-Tech Performance Fabrics To Know." Maker's Row Blog.
  • Forester, Pete. (2016). "How PUMA Is Changing the Sneaker Landscape for 2017." Complex.
  • Johnson, Noah. (2017). "The Year Adidas Popped." Vogue.
  • Karsen, Shira. (2017). "Selena Gomez Announces Puma Collaboration." Billboard.
  • Kirkpatrick, Emily. (2016). "An Unofficial History of Celebrity Sneaker Collaborations." PEOPLE.com.
  • Lindsay, Greg. (2004). "The Rebirth of Cool Reebok." CNNMoney.
  • Mellery-Pratt, Robin. (2015). "Why Are Sportswear Giants Nike and Adidas Embracing Fashion?" The Business of Fashion.
  • Moakley, Paul, & Laurent, Oliver. (2016). "Kanye West: Photo Inspired Yeezy Season 3 Fashion Show." Time.
  • Woolf, Jake. (2017). "Here's How Puma Overtook Under Armour in the Sportswear War." GQ.

Related Assignments