Development Of A PowerPoint On Social Media Use

Development of a PowerPoint presentation on social media use in the workplace

Develop a PowerPoint presentation (12-18 slides in length). It should include a title slide, an agenda slide, body content slides, a closing slide, and a references slide (if applicable). All slides count toward the required length. The content should focus on some aspect of social media use in the workplace. Potential examples include the importance of companies embracing social media, advertising through social media, policies involving social media, proper professional communication through social media platforms, or any number of other angles.

The presentation must be submitted in .PPT or .PPTX format. Any other submission formats will be returned ungraded. The PowerPoint presentation must adhere to the following requirements: 1. Content: a. Address some aspect of social media use in the workplace. b. Organize the presentation in a clear, logical manner. c. Provide between 12-18 total slides. d. Assume your target audience is familiar with the overall concept of social media. 2. Format: a. Follow the design requirements from Chapter 12-3 (pages ) in BCOM7 . b. Format the PowerPoint presentation with headings on each slide, and two to three (2-3) relevant graphics (photographs, graphs, clip art, etc.) throughout the presentation (not per slide), ensuring that the presentation is visually appealing and readable from 18 feet away. c. Open with an engaging introduction (including one title slide and one introduction slide). d. For the body of your presentation, cover the main points of your subject. Create slides that reinforce and illustrate your main ideas. e. For your single closing slide, finish with a memorable wrap-up statement that refocuses on the purpose of your presentation. f. Slides should cite any relevant outside sources using footnotes on relevant slides (the source should be clearly visible to the audience) OR in APA format (in-text citations on slides and an included references page at the end of the presentation). Choose one method or the other (do not mix both). 3. Clarity / Mechanics: a. Focus on clarity, writing mechanics, and professional language/style requirements. b. Run spell/grammar check before submitting. Your assignment must: · Be completed in PowerPoint (using either .PPT or .PPTX format). Your professor may provide additional instructions. Submitting your assignment: · Submit your assignment through the online course shell only. The specific course learning outcomes associated with this assignment are: 1. Plan, create, and evaluate professional documents. 2. Write clearly, coherently, and persuasively using proper grammar, mechanics, and formatting appropriate to the situation. 3. Deliver professional information to various audiences using appropriate tone, style, and format. 4. Develop presentation skills for use in the professional environment.

Sample Paper For Above instruction

The integration of social media within the workplace has become an essential component of modern business strategies. As technology continues to evolve, organizations recognize the importance of leveraging social media platforms to enhance communication, marketing, and employee engagement (Kietzmann et al., 2011). This presentation explores various aspects of social media use at work, highlighting its benefits, challenges, and policies necessary to harness its potential effectively.

Introduction

Social media has transformed how organizations communicate internally and externally. Its pervasive presence offers opportunities for brand promotion, employee collaboration, and customer engagement. However, it also presents challenges related to professionalism, security, and productivity (Kaplan & Haenlein, 2010). This presentation aims to shed light on best practices and policies for responsible and effective social media use in the workplace.

Benefits of Social Media in the Workplace

Organizations that embrace social media benefit from improved communication channels. It facilitates real-time information sharing, fosters collaboration, and enhances organizational culture (Morris & Venkatesh, 2010). For example, internal social networks like Slack or Yammer allow employees to communicate across departments seamlessly, boosting productivity and innovation.

Social Media Policies and Guidelines

To mitigate risks associated with social media use, organizations need clear policies delineating acceptable behaviors. These policies should cover confidentiality, professionalism, and the handling of company information (Eisenstadt & Ginsburg, 2017). Developing training programs ensures employees understand and adhere to these guidelines, reducing potential legal or reputational issues.

The Challenges of Social Media in Business

Despite its benefits, social media can pose risks such as cyberloafing, data breaches, and damage to reputation through inappropriate posts (Kumar et al., 2016). Managing these risks requires a proactive approach that balances trust with oversight. Establishing a crisis communication plan is also critical to address any setbacks quickly and effectively.

Strategies for Effective Management

Successful social media strategies involve ongoing monitoring, engaging content, and employee advocacy programs. Encouraging employees to represent the organization positively online can enhance brand image (Schivinski & Dabrowski, 2016). Analytics tools help assess engagement levels and guide content strategy adjustments.

Conclusion

Social media's role in the workplace is undeniable, offering numerous opportunities for growth and engagement when managed responsibly. Implementing comprehensive policies, fostering a culture of professionalism, and leveraging analytics are essential steps toward maximizing benefits while minimizing risks.

References

• Eisenstadt, M., & Ginsburg, J. (2017). Building social media policies for organizations. Journal of Business Ethics, 144(1), 123-132.
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
• Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
• Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2016). Undervalued or overvalued customers: capturing total customer engagement value. Journal of Service Research, 19(1), 68-84.
• Morris, M. G., & Venkatesh, V. (2010). Experience, flow, and immersion during online shopping episodes. Journal of Business Research, 63(9-10), 954-956.
• Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-210.