Discuss The Following Two Questions For This Assignment

For This Assignment You Will Discuss The Following Two Questions Rem

For this assignment you will discuss the following two questions. Remember to follow APA format and reference as necessary. Question 1 The Research Process Read the following scenario: A private airline company considered altering the interior layout of several of their planes to appeal to business leaders who frequently charter planes for meetings and business deals. The proposed plan would have reduced the number of seats and installed small tables to enable businesspeople to work during long flights. Prior to the renovation, management decided to conduct some research to ensure that these changes would suit the passengers’ needs.

They thought the following cost-effective action would help them with their final decision. Over the first few weeks of the following quarter, passengers were asked to fill out questionnaires during their flight. The airline gave flight attendants incentives to collect as many questionnaires as possible. The questionnaires were several pages long, because management decided to use the opportunity to ask questions about issues other than the proposed interior design. Using the steps of the research process, evaluate this marketing research.

Pay attention to the choice of research method, research design, target audience chosen, sample size, time spent on questionnaire by respondents and frequency of research. Give reasons for your evaluation. Write your evaluation in a 2-page Word document. Apply APA standards for writing style, spelling, and grammar. Question 2 Interviewing a Market Researcher One of the best ways to understand marketing research practices, the problems that are encountered, and how those problems are tackled, is to conduct your own first-hand research.

For this assignment, you will interview a marketing research professional who works for an advertising agency, a marketing research firm, a corporate marketing department or some other market research-dedicated business. In order to arrange the interview, you can contact a local marketing research professional or use online communication to reach a professional outside your local area. Prior to conducting your interview, review the list of interview topics below and contribute your own additions to the list. These additions can be used as part of your interview or held in reserve for use should your interviewee be unable to comment on one or more of the topics suggested in this assignment. Following the completion of your interview, write a two-page report based on the interview that addresses the following interview topics along with any other topics you included in your interview.

Interview topics: 1. A brief description of the type of business 2. General information regarding the researcher, such as duration of employment in this job, credentials and favorite part of the job 3. Research done for the company 4. Types of surveys the company conducts, i.e. telephone, in-person, Internet, etc.

5. Response rates and the problem of nonresponse 6. Method(s) used to handle or estimate nonresponse error 7. Presence or absence of researcher compensation for nonresponse 1) PLEASE ANSWER QUESTION NUMBER #37 : 2) PLEASE ANSWER QUESTION #) PLEASE ANSWER QUESTION NUMBER #) PLEASE ANSWER QUESTION NUMBER #) WHICH ONE OF THE FOLLOWING HELPS PRESERVE INCENTIVES TO DEVELOP NEW TECHNOLOGIES? A) TARIFFS B) INCOME TAXES C) PATENTS D) QUANTITY RESTRICTIONS ON IMPORTS 6) THE RIGHT TO OPENLY SUPPORT AND TO ELECT LEADERS IN A DEMOCRATIC WAY IS KNOWN AS A) POLITICAL FREEDOM B) EXTERNAL FREEDOM C) ECONOMIC FREEDOM D) CONSTITUTIONAL FREEDOM 7) WHEN THERE IS ECONOMIC GROWTH IS A COUNTRY, THE DISTRIBUTION OF OUTPUT AND INCOME A) WILL ALWAYS BECOME LESS EQUAL B) WILL BE UNAFFECTED C) WILL ALWAYS BECOME MORE EQUAL D) CAN CHANGE IN ANY NUMBER OF WAYS 8) WHEN PRESENT, THE THREAT OF NATIONALIZATION INHIBITS ECONOMIC GROWTH A) TRUE B) FALSE 9) THE SPEED AT WHICH THE PRODUCTION POSSIBILITIES CURVE SHIFTS OUTWARD INDICATES A) THE PROCESS OF RESEARCH AND DEVELOPMENT B) THE RATE OF ECONOMIC GROWTH C) THE LEVEL OF LABOR FORCE PARTICIPATION D) THE RATE OF UNEMPLOYMENT 10) WHICH OF THE FOLLOWING WOULD TYPICALLY BE CONSIDERED A COST OF ECONOMIC GROWTH?

A) DECREASED LEVELS OF HEALTH B) URBAN CONGESTION C) INCREASED ILLETERACY D) INCREASED POVERTY 11) OTHER FACTORS HELD CONSTANT, A RISE IN THE PRICE LEVEL IN JAPAN THAT EXCEEDS THE RISE IN THE PRICE LEVEL IN OTHER COUNTRIES WILL MOST LIKELY RESULT IN A) DECREASE IN THE SUPPLY OF THE JAPANESE YEN B) AN INCREASE IN THE SUPPLY OF JAPANESE GOODS C) A DEPRECIATE OF THE DOLLAR D) A DECLINE IN THE LEVEL OF JAPANESE EXPORTS 12) IF THE INFLATION RATE IN JAPAN IS HIGHER THAN THE INFLATION RATE IN THE UNITED STATES A) THERE WILL BE NO CHANGE IN U.S. IMPORTS FROM JAPAN B) THERE WILL BE A DECREASE IN U.S. IMPORTS FROM JAPAN C) THERE WILL BE AN INCREASE IN U.S. IMPORTS FROM JAPAN D) THERE WILL BE AN INCREASE IN JAPANESE EXPORTS TO THE UNITED STATES 13) AN INCREASE IN THE SUPPLY OF A CURRENCY ON THE FOREIGN EXCHANGE MARKET WILL LEAD TO ITS DEPRECIATION, WHICH WILL MAKE ITS EXPORTS RELATIVELY AFFORDABLE IN OTHER COUNTRIES A) TRUE B) FALSE 14) AN INCREASE IN THE U.S.

DEMAND FOR JAPANESE YEN CAUSES A) AN INCREASE IN THE DOLLAR-PRICE OF YEN B) AN INCREASE IN THE DEMAND FOR U.S. GOODS C) AN INCREASE IN THE YEN-PRICE OF DOLLARS D) A DECREASE IN THE SUPPLY OF YEN 15) WHEN A JAPANESE PERSON BUYS SOFTWARE FROM AN AMERICAN PRODUCER, THERE IS A(N) A) DECREASE IN THE SUPPLY OF YEN IN THE FOREIGN EXCHANGE B) INCREASE IN THE DEMAND FOR YEN IN THE FOREIGN EXCHANGE D) DECREASE IN THE DEMAND FOR YEN IN THE FOREIGN EXCHANGE C) INCREASE IN THE SUPPLY OF YEN IN THE FOREIGN EXCHANGE 16) THE EFFECT OF A GIFT GIVEN TO A U.S. CITIZEN FROM A FOREIGNER IS TO A) INCREASE THE BALANCE OF PAYMENTS B) HAVE NO EFFECT ON THE BALANCE OF PAYMENTS IF THE GIFT WAS MADE BY A FOREIGN COUNTRY C) DECREASE THE BALANCE OF PAYMENTS D) HAVE NO EFFECT ON THE BALANCE OF PAYMENTS IF THE GIFT WAS MADE IN THE UNITED STATES 17) THE SUPPLY OF DOLLARS IN FOREIGN EXCHANGE MARKETS IS A) DETERMINED BY THE AMERICAN DEMAND FOR FOREIGN GOODS B) DETERMINED BY THE FEDERAL RESERVE BOARD C) A FUNCTION OF THE INTERNATIONAL BANKING SYSTEM D) DETERMINED BY THE DEMAND FOR AMERICAN GOODS 18) WHICH OF THE FOLLOWING IS FALSE?

A) ONE TOOL THE FED CAN USE TO CHANGE THE MONEY SUPPLY IS TO ALTER THE RESERVE REQUIREMENT B) IF THE FED FOLLOWS A MONETARY RULE, THE MONEY SUPPLY WILL NEVER INCREASE C) WHEN THE FED INJECTS MORE RESERVES INTO THE BANKING SYSTEM, THE MONEY SUPPLY WILL INCREASE D) IF THE FED WANTS TO MAINTAIN INTEREST RATES AT A GIVEN LEVEL, IT WILL HAVE TO ALLOW THE RATE OF MONEY SUPPLY GROWTH TO VARY 19) THE SHORT-RUN EFFECT OF AN INCREASE IN THE SUPPLY OF MONEY IS A) AN INCREASE IN THE PRICE LEVEL, A DECREASE IN REAL NATIONAL INCOME, BUT AN INCREASE IN NOMINAL NATIONAL INCOME B) AN INCREASE IN BOTH REAL NATIONAL INCOME AND THE PRICE LEVEL C) AN INCREASE IN REAL NATIONAL INCOME BUT NOT IN THE PRICE LEVEL D) AN INCREASE IN THE PRICE LEVEL BUT NOT IN REAL NATIONAL INCOME 20) THE FED’S OPEN MARKET COMMITTEE ENGAGES IN CONTRATIONARY MONETARY POLICY BY A) SELLING BONDS B) LOWERING INTEREST RATES C) BUYING BONDS D) CREATING EXCESS RESERVES 21) TO THE EXTENT THAT THERE ARE TIME LAGS PRESENT IN THE IMPLEMENTATION OF MONETARY POLICY, ITS EFFECTIVENESS IS LESSENED.

A) TRUE B) FALSE 22) OPEN MARKET OPERATIONS ALTER THE LEVEL OF RESERVES IN THE BANKING SYSTEM A) TRUE B) FALSE 23) IN THE FED INCREASES THE DISCOUNT RATE, A) BANKS WILL FACE A HIGHER COST OF BORROWING AND WILL PASS SOME OF THIS COST ONTO CUSTOMERS IN TERMS OF HIGHER INTEREST RATES B) IT WILL THEN DECREASE REQUIRED RESERVE RATIO TO OFFSET ANY POSSIBLE CONTRACTIONARY EFFECT C) IT WILL THEN INCREASE THE REQUIRED RESERVE RATIO AS WELL D) IT WILL BE EASIER FOR BANKS TO SECURE THE RESERVES NEEDED TO SUPPORT A HIGHER VOLUME OF COMMERCIAL LOANS 24) THE DIRECT EFFECT OF AN INCREASE IN THE MONEY SUPPLY IS THAT A) PEOPLE WILL SPEND THE EXTRA MONEY, CAUSING THE AGGREGATE DEMAND CURVE TO SHIFT TO THE RIGHT AND RESULTING IN A BOOST TO ECONOMIC ACTIVITY B) PEOPLE WILL SPEND THE EXTRA MONEY, CAUSING THE AGGREGATE DEMAND CURVE TO SHIFT TO THE LEFT AND RESULTING IN RECESSION C) PEOPLE WILL SAVE THE MONEY, CAUSING AN INCREASE IN BANK DEPOSITS WITH THE RESULT THAT INTEREST RATES WILL INCREASE D) PEOPLE WILL SAVE MORE MONEY, CAUSING A DECREASE IN ECONOMIC ACTIVITY AND A FALL IN PRICES 25) ECONOMISTS WHO GENERALLY BELIEVE THAT ANY EXCESSIVE GROWTH IN THE MONEY SUPPLY WILL DO LITTLE MORE THAN CAUSE INFLATION ARE CALLED A) MONETARISTS B) KEYNESIANS C) SUPPLY SIDERS D) CLASSICALS 26) IF THE PREVAILING RATE OF INTEREST IN THE ECONOMY WERE TO RISE, WHAT EFFECT WOULD THIS HAVE ON THE MARKET PRICE OF EXISTING BONDS?

A) THE MARKET PRICE IS NOT RELATED TO THE PREVAILING RATE OF INTEREST B) THE MARKET PRICE WOULD ALSO RISE C) THE MARKET PRICE FALLS WHEN THE REAL INTEREST RATE IS NEGATIVE D) THE MARKET PRICE WOULD FALL 27) TO INCREASE AGGREGATE DEMAND, THE FED WOULD A) SELL BONDS B) DECREASE THE MONEY SUPPLY C) INCREASE INTEREST RATES D) INCREASE THE MONEY SUPPLY 28) KEYNESIAN THEORY ARGUES THAT A) DECREASE IN THE MONEY SUPPLY LEAD TO INCREASE IN THE INTEREST RATE WHICH INCREASES INVESTMENT WHICH INCREASES THE LEVEL OF REAL GDP B) INCREASE IN THE MONEY SUPPLY LEAD TO DECREASES IN THE INTEREST RATE WHICH INCREASES INVESTMENT WHICH INCREASES THE LEVEL OF REAL GDP C) INCREASES IN THE MONEY SUPPLY LEAD TO DECREASES IN THE INTEREST RATE WHICH DECREASES INVESTMENT WHICH DECREASES THE LEVEL OF REAL GDP D) INCREASES IN THE MONEY SUPPLY CAUSE CONSUMERS TO SPEND MORE WHICH REDUCES THE UNEMPLOYMENT RATE AND THEREFORE INCREASES REAL GDP 29) A DIFFERENCE BETWEEN A QUOTA AND A TARIFF IS THAT A) A TARIFF GENERATES A GREATER REDUCTION IN EXPORTS B) A TARIFF GENERATES A HIGHER PRICE THAN A QUOTA DOES C) THE GOVERNMENT COLLECTS REVENUES FROM A TARIFF, WHICH DOES NOT HAPPEN WITH A QUOTA D) A QUOTA INCREASES PROFITS OF DOMESTIC PRODUCERS, WHICH DOES NOT HAPPEN WITH A TARIFF 30) IN THE UNITED STATES TODAY, IMPORTS ARE OVER A) 22 PERCENT OF GDP B) 26 PERCENT OF GDP C) 14 PERCENT OF GDP D) 18 PERCENT OF GDP 31) WHICH OF THE FOLLOWING IS NOT A BENEFIT OF INTERNATIONAL TRADE?

A) IT RESULTS IN A TRANSMISSION OF IDEAS B) IT INCREASES OVERALL OUTPUT C) IT RESULTS IN THE TRANSMISSION OF NEW PROCESSES D) IT PROMOTES SELF SUFFICIENCY 32) SUPPOSE AN INDUSTRY RECEIVES PROTECTION FROM THE GOVERNMENT IN THE FORM OF TARIFFS. A NUMBER OF YEARS LATER, IT IS OBSERVED THAT THE QUANTITY SUPPLIED BY DOMESTIC FIRMS HAD DECREASED AND THAT THE DOMESTIC PRICE WAS SUBTANTIALLY GREATER THAN THE WORLD PRICE. WE COULD CONCLUDE THAT A) REMOVAL OF THE TARIFF WOULD ACTUALLY CAUSE DOMESTIC OUTPUT TO INCREASE AND PRICE TO FALL B) THE TARIFF HAD BEEN IMPOSED TO COUNTERACT DUMPING AND HAD BEEN SUCCESSFUL C) REMOVAL OF THE TARIFF WOULD CAUSE DOMESTIC OUTPUT TO FALL EVEN FURTHER D) THE TARIFF HAD BEEN IMPOSED TO PROTECT AN INFANT INDUSTRY AND THAT THE INDUSTRY STILL NEEDED PROTECTION 33) THE EFFECT OF A TARIFF IS TO SHIFT THE DEMAND CURVE FOR A GOOD TO THE RIGHT A) TRUE B) FALSE 34) WHICH ONE OF THE FOLLOWING IS FALSE? A) AS IMPORTS INTO A COUNTRY INCREASE, ITS UNEMPLOYMENT RATE WILL INCREASE B) A NATION PAYS FOR ITS IMPORTS THROUGH ITS EXPORTS C) TRADE ALLOWS EACH COUNTRY TO SPECIALIZE IN PRODUCING THOSE GOODS FOR WHICH IT ENJOYS A COMPARATIVE ADVANTAGE D) BOTH TARIFFS AND QUOTAS REDUCE THE VOLUME OF TRADE 35) THE INDUSTRIES RECEIVING THE MOST IMPORT PROTECTIONS HAVE EXPERIENCED THE BIGGEST INCREASE IN EMPLOYMENT A) TRUE B) FALSE

Paper For Above instruction

The given scenario involving a private airline company's consideration to modify the interior layout of its planes presents a practical case to evaluate marketing research processes. This evaluation emphasizes the research method, design, target audience, sample size, time commitment by respondents, and research frequency, framed within the steps of the research process.

Initially, the research method employed was a survey through questionnaires distributed during flights. The choice of in-flight questionnaires is a cost-effective and practical approach because it allows for direct data collection from current passengers, providing relevant insights into their preferences and needs. However, the questionnaire's length, being several pages, raises concerns regarding respondent burden. Survey design should balance comprehensiveness with respondent fatigue to ensure high-quality data collection (Bryman, 2016).

Target audience-wise, the airline clearly aimed at its current passengers, who constitute a relevant audience for assessing perceptions of interior modifications. This mode of targeting ensures the collected data directly relates to the current customer base—crucial for immediate decision-making. Nevertheless, the sample size and response rates are pivotal. Incentivizing flight attendants to collect questionnaires likely increased participation but could have introduced bias, as passengers motivated by incentives may not represent the broader passenger demographic (Malhotra & Birks, 2017).

The time spent completing the questionnaire by respondents is a critical factor. Longer questionnaires tend to decrease response quality and increase dropout rates. In practice, pilots and flight attendants must balance collecting adequate data while minimizing inconvenience to passengers. The frequency of research—a one-time collection during a specific period—limits depth but provides a snapshot of passenger perceptions; repeated research at different times would yield more comprehensive insights (Hair et al., 2018).

Applying the research process steps—definition, design, data collection, analysis, and interpretation—the airline's approach appears to partly align with systematic research frameworks. However, the use of questionnaires for issues beyond interior design suggests a broader research scope, which may dilute focus and complicate analysis unless carefully managed. The indirect method, relying on voluntary completion and incentivization, might also lead to self-selection bias, impacting the reliability and validity of findings (Churchill & Iacobucci, 2018).

In conclusion, while the airline's research method offers a cost-effective and immediate approach to gather passenger opinions, improvements could include designing shorter, more targeted questionnaires, implementing stratified sampling, and conducting longitudinal studies. Such modifications would enhance data representativeness and decision-making reliability, better aligning with best practices in marketing research.

References

• Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
• Malhotra, N. K., & Birks, D. F. (2017). Marketing research: An applied approach (5th ed.). Pearson Education.
• Hair, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J. (2018). Essentials of marketing research. Routledge.
• Churchill, G. A., & Iacobucci, D. (2018). Marketing research: Methodological foundations (12th ed.). Cengage Learning.