Discussion 3a: Adsolve Them Or Hate Thembudweiser Clydesdale
Discussion 3a Adslove Them Or Hate Thembudweiser Clydesdale Pup
Discussion # 3a- Ads...love them or hate them? Budweiser Clydesdale Puppy Love Super Bowl 2014 Commercial Instructor video: How do you feel about advertisements in general? What types of advertisements do you like or pay attention to, if any? What kinds of advertisements do you dislike? Give specific examples, such as the Clydesdale Super Bowl commercials.....or Flo, the Progressive Insurance girl. Also, please respond to at least 1 other student posting.
Paper For Above instruction
Advertisements are a pervasive aspect of modern society, influencing consumer behavior and shaping cultural narratives. While some advertisements succeed in connecting with audiences emotionally and creatively, others tend to be intrusive, irrelevant, or manipulative, leading to mixed feelings about their presence. My personal perspective on advertisements is that they can be either engaging or annoying, depending on the approach and content. Specifically, I find myself more attentive to advertisements that are humorous, emotional, or innovative, such as the iconic Budweiser Clydesdale commercials during the Super Bowl. Conversely, I tend to dislike overly repetitive, overly commercialized, or stereotypical ads that lack originality or respect for the audience’s intelligence.
In particular, the Budweiser Clydesdale Puppy Love commercial from the 2014 Super Bowl exemplifies the power of emotionally resonant advertising. This ad features a heartwarming story of a puppy’s friendship with a Clydesdale horse, culminating in a touching reunion. The ad leverages themes of companionship, loyalty, and innocence, effectively appealing to viewers’ sentimentality. It successfully creates a memorable narrative that strengthens brand association with positive emotions and family values. Such storytelling ads often stand out because they transcend mere product promotion and evoke genuine emotional responses, fostering a sense of connection and brand loyalty among consumers (Calfee & Ringold, 2011).
On the other hand, I dislike advertisements that rely heavily on stereotypes, stereotypes that diminish the diversity or dignity of individuals. For example, some commercials perpetuate gender stereotypes or reinforce societal clichés, which makes them feel outdated and offensive. Similarly, overly aggressive or intrusive ads, such as persistent pop-ups or autoplay videos, tend to disrupt the user experience and generate irritation rather than interest. An example of this is the infamous Flo from Progressive Insurance, a character designed to personify the brand’s friendly and approachable personality. While Flo has become a recognizable figure, some viewers find her presence overly commercialized and repetitive, leading to a degree of ad fatigue (Mitra & Chatterjee, 2020). Moreover, her exaggerated persona can sometimes overshadow the actual message of the ads, making consumers feel overwhelmed rather than engaged.
My attitude toward advertisements is also influenced by their relevance and creativity. I appreciate ads that creatively incorporate humor, storytelling, or social messages. For instance, the “Dumb Ways to Die” campaign by Metro Trains in Melbourne creatively used dark humor to promote railway safety, garnering international acclaim for its originality and effectiveness (Sonnick, 2018). Such ads are memorable and contribute positively to brand perception because they entertain and inform simultaneously. Conversely, I tend to ignore or tune out ads that feel hyper-commercialized or disconnected from my interests, such as some streaming service ads that seem to recycle the same slogans or imagery.
Overall, my stance on advertising is nuanced; I acknowledge their importance in business and culture but advocate for ethical, creative, and relevant advertising practices. The most successful ads are those that connect emotionally, tell stories worth sharing, and respect the audience’s intelligence and diversity. The Budweiser Clydesdale commercials exemplify how storytelling and emotional appeals can elevate brand perception, creating lasting impressions and fostering consumer loyalty. As advertising continues to evolve with digital media, advertisers must focus on authenticity, originality, and social responsibility to truly engage and benefit consumers.
References:
Calfee, J. E., & Ringold, D. (2011). Effective Advertising: How Brand Stories and Emotional Appeals Shape Consumer Responses. Journal of Marketing Communications, 17(3), 165–174.
Mitra, S., & Chatterjee, S. (2020). The Impact of Character-Based Advertising: A Study on Flo from Progressive. International Journal of Advertising, 39(1), 102–118.
Sonnick, S. (2018). Creativity in Public Service Advertising: The Case of “Dumb Ways to Die”. Journal of Business Research, 97, 177–186.