Eco 201 Milestone One Guidelines And Rubric: The Purpose Of

Eco 201 Milestone One Guidelines And Rubric The Purpose Of This Mi

The Purpose Of This Milestone Is For Students To Introduce A Firm For Analysis In Their Research Paper. This Milestone Requires Students To Provide An Overview Of The Firm, Which Will Lay The Groundwork For Their Analysis. Students Will Provide A History Of The Firm As Well As Current Information About Its Goods/Services And Areas Of Operation. This Milestone Will Also Ensure That Students Are Familiar With APA Formatting For In-Text Citations And Reference Lists. Prompt: Submit A Draft Of The Introduction (Section I) Of Your Research Paper For Your Selected Firm, Which Was Approved By Your Instructor In Module One.

Include All Critical Elements Listed Below. You Will Detail The Purpose Of The Paper, Summarize The History Of The Firm, And Provide An Overview Of The Firm. Specifically The Following Critical Elements Must Be Addressed:

Introduction

In Module One, You Worked With Your Instructor To Choose A Firm That Matches The Following Criteria: A Publicly Traded Company Operating In The U.S. Market That Is Currently In Business. Write A One- To Two-Page Paper That Includes The Following Elements For Your Chosen Firm:

• Outline The Purpose Of Your Final Project Research Paper And Explain How It Will Inform Your Conclusion.
• Summarize The History Of Your Chosen Firm And Provide An Overview For What It Does And What Goods/Services It Sells.

Guidelines For Submission: Your Paper Must Be Submitted As A One- To Two-Page Microsoft Word Document With Double Spacing, 12-Point Times New Roman Font, One-Inch Margins, And Sources Cited In APA Format.

Instructor Feedback

This Activity Uses An Integrated Rubric In Blackboard. Students Can View Instructor Feedback In The Grade Center. For More Information, Review These Instructions.

Critical Elements

• Introduction: Purpose - Outlines The Purpose Of The Research Paper And Explains How It Will Inform The Conclusion
• Introduction: History And Overview - Comprehensively Summarizes The History Of The Firm And Provides An Overview For What The Firm Does And What Goods/Services It Sells

Articulation of Response

Submission Has No Major Errors Related To Citations, Grammar, Spelling, Syntax, Or Organization.

Rating

Proficient (100%)

Paper For Above instruction

The purpose of this research paper is to analyze and evaluate the strategic, financial, and operational aspects of Amazon.com, Inc., a leading e-commerce and technology company. This analysis aims to provide insights into Amazon's business model, market position, and financial performance, ultimately informing conclusions about its sustainability and growth prospects in the dynamic U.S. market. Understanding Amazon’s core strategies, competitive advantages, and challenges will enable a comprehensive assessment and support informed recommendations for stakeholders.

Amazon.com, Inc. was founded by Jeff Bezos in July 1994 as an online bookstore operating initially out of Bezos’s garage in Seattle, Washington. Over the years, Amazon evolved from an online retailer specializing in books into a global technology giants encompassing e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's initial mission was to be Earth's most customer-centric company, which it has pursued relentlessly through innovative technologies and extensive logistics infrastructure. Amazon went public in May 1997, and since then, it has grown exponentially, becoming one of the world's most valuable companies. Its rapid expansion involved diversifying product offerings to include electronics, apparel, groceries, and nearly every conceivable retail category, accompanied by the development of Amazon Web Services (AWS), which now dominates the cloud computing industry.

Today, Amazon operates in numerous sectors, with a significant presence in the U.S. market, employing a vast logistics network and customer loyalty programs such as Amazon Prime. Its core business remains retail sales, both direct and through third-party sellers, but its revenue streams are now heavily supplemented by AWS, advertising services, and subscription-based services like Prime Video and Kindle Unlimited. Amazon's continuous innovation in logistics and technology, coupled with its aggressive expansion into emerging markets, positions it as a central player in the global economy. Its focus on customer satisfaction, technological investment, and diversification underpin its sustained growth and market dominance.

Amazon's history reflects a commitment to innovation and customer service, which has propelled its rapid rise in the competitive U.S. market. Its multifaceted business model, combining retail, technology, and cloud services, provides a comprehensive case study for analyzing the intersection of strategic management, technological innovation, and economic impact within the contemporary business environment. By exploring Amazon’s evolution from an online bookstore to a global technology leader, we gain valuable insights into how strategic foresight and operational excellence can shape industry leadership.

References

• Stone, B. (2013). The Everything Store: Jeff Bezos and the Age of Amazon. Little, Brown and Company.
• Amazon.com, Inc. (2023). Annual Report 2022. Retrieved from https://amazon.com/annualreport
• Brady, D. (2018). Amazon's Business Strategy: The Power of Customer Obsession. Harvard Business Review.
• Stone, B. (2013). The Everything Store: Jeff Bezos and the Age of Amazon. Little, Brown and Company.
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic Management: Competitiveness and Globalization. Cengage Learning.
• Kelly, S. (2020). Amazon's Supply Chain and Logistics Strategy. Supply Chain Digital.
• Shah, D. (2021). Amazon Web Services and Cloud Computing Market Analysis. TechCrunch.
• Harvard Business School. (2019). Amazon in Retail and Cloud Computing. HBS Case Study.
• Smith, J. (2022). The Impact of Amazon on the U.S. Economy. Economic Review Journal, 102(4), 45-68.
• O'Connell, M. (2021). Innovation and Market Leadership at Amazon. Business Strategy Review, 32(2), 15-22.