Email Assignment: Persuasive Business Communication ✓ Solved

Email Assignment Persuasive Business Communication

Email Assignment: Persuasive Business Communication

Use business email formatting and include all parts needed for an effective persuasive message using the indirect strategy and AIDA method for persuasive messages (attention-getter, reader benefits, objection/response, action with sense of urgency) in 3-4 paragraphs.

You are to imagine you just received an email from your CEO banning social media use at work. Instead of replying publicly, you are writing a persuasive email to your immediate supervisor explaining why social media tools are valuable for business, using the indirect pattern and AIDA model.

Sample Paper For Above instruction

Subject: Advocating for the Strategic Use of Social Media at Work

Dear Mr. Smith,

I hope this message finds you well. Recently, I received the company-wide memo banning social media access during working hours. While I understand the company's concerns about productivity and inappropriate use, I believe a reevaluation of this policy could be highly beneficial for our department and the organization as a whole. As social media becomes an integral part of modern business strategies, adhering to a restrictive stance might inadvertently hinder our growth opportunities and client engagement efforts.

Many leading organizations have harnessed social media platforms such as Facebook, Twitter, and LinkedIn to reach new markets, strengthen customer relationships, and enhance brand visibility. For instance, companies like Starbucks and Dell have successfully integrated social media into their marketing and customer service strategies, resulting in increased sales and improved reputation (Kaplan & Haenlein, 2010). Moreover, studies by communication experts suggest that when used appropriately, social media accelerates communication, fosters collaboration, and provides real-time feedback that can be invaluable for strategic decision-making (Kietzmann et al., 2011). These benefits not only support our company's mission but also help us remain competitive in a rapidly evolving marketplace.

Addressing potential objections, such as concerns over reduced productivity or misuse, is crucial. Implementing clear guidelines and monitoring tools can ensure social media is used responsibly and effectively. For example, many organizations enforce policies that allow social media during designated times or departments, helping to balance productivity with strategic engagement (Carroll & Buchholtz, 2014). Given these points, I urge you to consider a policy that promotes the responsible use of social media, possibly with targeted training, to empower our team to leverage these tools for business growth. An open discussion on this matter could lead to innovative approaches that benefit both our employees and the organization. I am available to discuss this proposal further and assist in developing comprehensive guidelines at your convenience.

Thank you for considering this perspective. I believe that with careful management, social media can be a valuable asset for our team’s success, and I look forward to your thoughts on this matter.

Sincerely,

Jane Doe

References

  • Carroll, A. B., & Buchholtz, A. K. (2014). Business and Society: Ethics, Sustainability, and Stakeholder Management. Cengage Learning.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3), 241-251.

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