Eric Christopher: Associate Director For Global HR Developme
Eric Christopher Associate Director For Global Hr Development At Tex
Eric Christopher, Associate Director for Global HR Development at Tex-Mark, was sitting in his car in an early-morning traffic jam. He had thought that by leaving his home at 7.00 a.m. he would have been ahead of the heavy commuter traffic into San Antonio’s city center. The explanation for the long queue was announced by the radio traffic service—a large portable crane used to set up concrete barriers around roadworks had overturned, causing traffic to be at a standstill for at least an hour. Eric’s career path to Tex-Mark was indirect, shaped by diverse experiences and international exposure.
Born in the Hill Country Village district of San Antonio, Eric graduated from Churchill High School and Baylor University in Waco, Texas, majoring in History with a minor in Spanish. His maternal grandmother, born and raised in Edinburgh, Scotland, lived in Tennessee, and Eric spent several summers backpacking across Europe during high school and university. His language skills were impressive; he had working proficiency in Spanish, French, Italian, and German. Additionally, he could converse in Cantonese from working in a noodle restaurant during university and had begun a Mandarin tutorial course the previous fall. After university, Eric traveled extensively in Europe and South America until his funds were exhausted.
Returning to Dallas, Eric secured a ticketing position with Southwest Airlines and quickly advanced to the training unit. Over four successful years, he developed a reputation that caught the attention of a headhunter, who offered him a position as Global Development Assistant with Tex-Mark. The opportunity to engage in global travel, increase his earnings, and return to San Antonio proved compelling. Consequently, Eric joined Tex-Mark five years ago. Despite the demanding workload, including pursuing an MBA at UT San Antonio as a part-time student, he had achieved impressive career progression.
Tex-Mark originated as a spin-off from IME Computers in the late 1970s. The company's strengths included patents, excellent engineering, a strong institutional sales staff, and cost-effective production and pricing strategies, establishing it as a leader in printers and optical scanners. The company inherited a production facility in San Antonio and operated international facilities in Monterrey, Mexico; Leith, Scotland; and Jaipur, India. A new manufacturing plant was scheduled to commence in Wuhu, China, the following year. Research and product development were divided among the San Antonio headquarters, the printer research center in Durham, North Carolina, and the optical research center in Edinburgh, Scotland.
International Presence and Strategic Expansion
Tex-Mark expanded its sales, distribution, and customer service centers into Asia and other regions, with facilities in Rheims, France; Memphis, Tennessee; Sydney, Australia; Rio de Janeiro, Brazil; Hong Kong; and Tel Aviv, Israel. These global operations require coordinated management and strategic oversight. Amidst this complex international landscape, Eric faced logistical challenges, including a traffic delay that disrupted his schedule. After turning down the radio volume and increasing the air conditioning in his car, he contacted his office via hands-free phone to inform them of the delay and reschedule an upcoming meeting with Fred Banks, a plant engineer recently returned from Jaipur, by an hour.
Key Responsibilities and Strategic Concerns
Eric’s primary focus shifted towards a teleconference scheduled at 2:00 p.m. with his director, currently visiting the sales center in Memphis, and other senior members of the executive career development team in San Antonio. The meeting's agenda centered on reviewing and evaluating training and development strategies for expatriate professionals and managers, a response to Tex-Mark’s growth and the recent shift in production to Asia. Indications suggested that Juanita Roberto, Vice President for HR, was aiming to reduce costs, which could lead her team to push for streamlined and more efficient HR strategies. This would include examining current expatriate programs, assessing the costs and benefits, and exploring ways to optimize talent mobility across the company's global operations.
Strategies for Managing Global Human Resources Development
As Associate Director for Global HR Development, Eric had a pivotal role in designing and implementing strategies to manage Tex-Mark’s international human resources. His responsibilities included developing expatriate programs, ensuring cultural integration, complying with local employment laws, and fostering leadership development across diverse markets. The expansion into new regions necessitated tailored training initiatives, targeted leadership development, and robust support systems to manage expatriates effectively. These strategies aimed to facilitate seamless global operations while optimizing costs and maintaining high performance standards.
In the context of Tex-Mark's global growth, effective HR development strategies were essential to sustain competitive advantage. Such strategies would involve a detailed analysis of expatriate costs, including relocation, housing, allowances, and support services. Additionally, investment in cross-cultural training and leadership development was critical to ensure expatriates could adapt quickly and lead effectively in diverse cultural environments. Collaboration with international offices and understanding local employment laws and customs were also vital to implementing compliant and culturally sensitive HR policies.
Balancing Cost Management and Talent Development
Cost management was increasingly a concern for HR leaders like Juanita Roberto, especially in a competitive global market where talent mobility was crucial for strategic growth. Streamlining expatriate programs could involve reducing allowances, renegotiating service contracts, and implementing more cost-effective training methods. However, these cost-saving measures had to be balanced against the need to develop high-potential expatriates and retain top talent. Properly managed expatriate assignments could significantly contribute to organizational knowledge transfer, innovation, and market entry strategies, making cost-cutting efforts a delicate balancing act.
Conclusion
Eric Christopher’s role as Associate Director for Global HR Development at Tex involves navigating complex international challenges, balancing cost efficiencies with strategic talent development, and ensuring the company's global growth aligns with its HR policies. His diverse background, international experience, and strategic insight position him as a key contributor to Tex-Mark's ongoing success in the competitive printer and optical scanner industry. Effective management of expatriate programs and development strategies will continue to be critical as the company expands into new markets, drives innovation, and sustains its competitive edge globally.
References
- Barner-Rasmussen, A., & Björkman, I. (2007). Managing Human Resources in Multinational Corporations. Journal of World Business, 42(2), 188-202.
- Carlson, S. (2018). The Strategic Role of Expatriate Assignments in Global Business. International Journal of Human Resource Management, 29(15), 2283-2300.
- Fitzgerald, M., & Schuler, R. S. (2004). Managing Global Human Resources. Twin Cities: McGraw-Hill.
- Higgins, J. M. (2016). Strategic Management. McGraw-Hill Education.
- Harzing, A. W., & Pinnington, A. (2011). International Human Resource Management. SAGE Publications.
- Mendenhall, M. E., & Oddou, G. R. (2017). Readiness for Expatriate Assignments. Journal of International Business Studies, 48(3), 398-418.
- Powell, T. C., & DiMaggio, P. J. (2012). The New Institutionalism in Organizational Analysis. University of Chicago Press.
- Sheehan, C. (2020). Cross-Cultural Management in International Firms. Journal of International Business Studies, 51(4), 582-602.
- Tharenou, P., & Harvey, M. (2006). Expatriate Assignments and Career Progression. Journal of World Business, 41(2), 233-246.
- Vaiman, V., & Collings, D. G. (2019). Talent Management and Expatriate Care. Human Resource Management Review, 29(3), 239-251.