Fall 2021 Internship In Management Information Systems Mis

2021 2022fall 2021internship In Management Information Systems Mis4

As part of the Internship course, the assessment aims to recommend a new project which may represent an information system, product, or service for the organization. Additionally, it requires specifying the requirements, identifying stakeholders, demonstrating expected outcomes, and discussing security and ethical considerations related to the proposed project. The report should be written in a narrative style and must include several key sections, including an introduction, project proposal, stakeholder identification, requirements analysis, a demonstration of the outcome, and ethical and security considerations.

Paper For Above instruction

The integration of innovative management information systems (MIS) is essential for organizations striving to enhance operational efficiency and gain competitive advantage. This paper proposes the development of a comprehensive Customer Relationship Management (CRM) system tailored specifically for a mid-sized retail company. This new information system aims to streamline customer interactions, improve sales processes, and foster long-term customer loyalty, ultimately resulting in improved organizational performance.

In organizations, stakeholders encompass diverse groups whose interests and actions significantly influence or are affected by the project. Internal stakeholders include employees, sales managers, IT staff, and the executive management team, all of whom will utilize, support, or oversee the CRM system. External stakeholders incorporate customers, suppliers, investors, and regulatory bodies. Customers, as primary users, will benefit from personalized experiences, while suppliers may participate in integrated supply chain modules. Investors and regulators will have vested interests in data security, compliance, and transparency. Each stakeholder's role and influence are pivotal; for example, employees' acceptance and proper training are critical for system adoption, while customers' feedback can drive continuous improvement.

The functional requirements of the CRM system include contact management, sales tracking, marketing automation, customer analytics, and service support. Non-functional requirements emphasize system scalability, data security, usability, integration capability with existing platforms, and high availability to ensure continuous access. These requirements are designed to ensure that the system is robust, user-friendly, and aligned with organizational goals, facilitating data-driven decision-making and efficient customer service.

To illustrate the anticipated outcomes, modeling tools such as UML diagrams will demonstrate key features like customer data flow, process automation, and interface layouts. For instance, process flowcharts will depict the customer journey from lead generation to after-sales support, highlighting how the system automates and enhances each touchpoint. These visualizations help stakeholders understand the system's operational impact and support successful implementation.

Security and ethical considerations are paramount during system development. For instance, safeguarding customer data complies with privacy standards such as GDPR, emphasizing confidentiality and informed consent. Ethical concerns include ensuring voluntary participation in data collection processes and preventing harm by accurately representing data usage policies. Additionally, security measures like encryption, access controls, and audit trails will protect sensitive information, while policies ensuring transparency and accountability foster trust among users and stakeholders.

In conclusion, the proposed CRM system aims to significantly improve the organization's customer management capabilities. By carefully identifying stakeholder roles, defining comprehensive requirements, demonstrating system outcomes visually, and addressing key security and ethical issues, the project is positioned for successful implementation and long-term benefits.

References

  • Alqahtani, M., & Khan, M. (2020). Critical success factors for customer relationship management systems. Journal of Business & Retail Management Research, 14(2), 135-150.
  • Berry, L. L. (2019). Customer Relationship Management: Concepts and Technologies. Routledge.
  • Chen, I. J., & Popovich, K. (2003). Understanding customer relationship management (CRM): People, process and technology. Business Process Management Journal, 9(5), 672-688.
  • Gartner. (2021). The future of CRM in retail. Gartner Reports.
  • Hassanein, A., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards web site. International Journal of Human-Computer Studies, 65(8), 689-708.
  • Nguyen, B., & Simkin, L. (2017). The dark side of customer relationship management (CRM): A managerial perspective. Journal of Business Research, 80, 227-233.
  • Palmer, A. (2014). Principles of Service Marketing and Management. Oxford University Press.
  • Shaw, R., & Ivens, J. (2002). Building Great Customer Experiences. Palgrave Macmillan.
  • Turban, E., et al. (2020). Wearable Computing for Customer Engagement. MIS Quarterly Executive.
  • Verhoef, P. C., et al. (2021). Customer engagement as a new perspective in marketing. Journal of Service Research, 24(4), 435-456.

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