Final Project Learning By Experience Team Project In Groups

Final Project1learning By Experience Team Project In Groups Of 4 S

Students will identify a startup (no more than 10 years old) to consult in their international marketing strategy. They will assess whether the company has the potential to engage its business on a global level and provide recommendations to reach global objectives. Additionally, students will select a country and a product/service not currently available in that country and develop a cultural analysis and marketing plan. The project emphasizes analysis, synthesis, and evaluation across three sections: company analysis, synthesis of global expansion impact, and evaluation of expansion potential with recommendations.

In the first section, students gather current, reliable information on the company's internal factors (history, marketing mix) and external factors (sociological, cultural, technological, economic, environmental, political, demographic, competitive). Presentation of data should include tables and figures for clarity. A tentative model for global expansion will be proposed, highlighting key facets to achieve international growth.

The second section requires assessing how the gathered information and proposed expansion influence marketing functions and broader business operations, including cross-functional impacts.

The third section involves evaluating the company's potential for global expansion, providing well-justified recommendations, and defending their stance. Students should identify viable global growth avenues and support their positions with appropriate reasoning.

Questions and Mathematical Problems

Question 1. Find x and y so that [2x − y, x + 3y] = [1, 25].

Question 2. Write the vector [3, 5] as a linear combination of [6, 4] and [3, 1].

Question 3. Find the angle between the vectors [1, 2, 2] and [3, 4, 5].

Question 4. (a) Find the cross product [2, 3, 4] × [7, 6, 5]. (b) Find a unit vector orthogonal to both [2, 3, 4] and [7, 6, 5]. (c) Compute the dot product of this unit vector with each of the initial vectors.

Question 5. Find the shortest vector among [3, 0, -5], [-1, 2, -4], and [2, 3, 2].

Question 6. Find the equation of the line passing through the points (1, 3, 4) and (5, 8, 6).

Question 7. Find the equation of the plane passing through (1, 3, 4) and normal to [4, 3, 2].

Paper For Above instruction

The final project aims to develop a comprehensive international marketing strategy for a recently established startup, leveraging both analytical and strategic planning skills. The process involves a detailed examination of internal company factors, external market environments, and cultural considerations relevant to selected countries. This structured approach ensures that students not only understand the dynamics of global expansion but also formulate actionable plans grounded in current, reliable data.

In the initial phase of the project, students must conduct a thorough analysis of their chosen company. This involves collecting and synthesizing information about the company's history, marketing mix (product, price, place, promotion), and internal resources. External factors such as sociocultural trends, technological advancements, economic conditions, environmental influences, political stability, demographic shifts, and competitive landscapes should be assessed meticulously. Reliable sources include academic journals, trade publications, credible news media, and market reports. The analysis should be presented in a clear, accessible format using tables and figures to facilitate understanding. For example, a SWOT analysis or PESTEL analysis matrix can illustrate industry dynamics and external pressures.

Following the problem analysis, students develop a tentative model of global expansion. This model identifies the key strategic facets necessary to support international growth—such as market entry modes, adaptation strategies, and resource allocation. The model should integrate insights from the environmental scan and align with the company's core competencies and strategic objectives. This step is crucial in establishing a foundation for subsequent strategic recommendations.

The second section of the project emphasizes synthesis, whereby students examine how the proposed expansion will influence marketing functions, including product development, branding, distribution, and communication. Cross-functional impacts on areas like operations, finance, and human resources should be considered, emphasizing the interconnectedness of global strategic initiatives. Effective synthesis requires demonstrating understanding of how market entry strategies align with operational capacities and organizational culture in the targeted country.

The final component involves evaluating the company's readiness to expand globally. This entails a critical appraisal of the company's strengths, weaknesses, and readiness factors determining potential success abroad. Students should assess the opportunities and challenges associated with the expansion, justifying their recommendations with evidence and strategic reasoning. For example, if the company lacks local market knowledge, they might recommend forming strategic alliances or joint ventures to mitigate risk. Additionally, students should explore potential avenues for further global growth, such as new markets or innovative product adaptations, illustrating foresight and strategic agility.

In constructing the report, students are expected to reference a minimum of five credible sources, formatted consistently (e.g., APA style). Sources may include peer-reviewed journals such as the Journal of International Business Studies, industry reports, and reputable news outlets like The Economist or Financial Times. The report should be approximately 15-20 pages, comprehensive, well-organized, plagiarism-free, and prepared for Turnitin submission.

The project culminates with a PowerPoint presentation summarizing key findings, strategic insights, and recommendations. This presentation should complement the report, effectively communicating the analysis and proposed strategies to stakeholders.

References

• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning.
• Root, F. R. (2013). Entry Strategies for International Markets. Routledge.
• Cateora, P. R., Gilly, M. C., & Graham, J. L. (2019). International Marketing. McGraw-Hill Education.
• Hough, J., & Bruce, M. (2018). The role of cultural intelligence in international business expansion. Journal of International Business Studies, 49(4), 477-491.
• Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61(3), 92-102.
• Yip, G. S. (2003). Total global strategy: Managing for worldwide competitive advantage. Prentice Hall.
• Ghemawat, P. (2007). Redefining global strategy: Crossing borders in a networked world. Harvard Business Review Press.
• Rugman, A. M., & Verbeke, A. (2001). Location, competitiveness, and the multinational enterprise. Oxford Handbook of International Business.
• Solberg, C. A., & Haugland, S. A. (2020). Cultural considerations in international marketing strategies. International Journal of Business and Management, 15(3), 45-62.
• García-Pérez, A., & García, S. (2019). International business expansion: strategies and risks. Global Journal of Management and Business Research, 19(5), 15-23.