For The Approved Company And Topic Milestone 4 Expands Furth

For The Approved Company And Topic Milestone 4 Expands Further Into I

For the approved company and topic, Milestone 4 expands further into identifying the key resources and roles that will execute the digital marketing strategy. In this milestone, you are to conduct the following in approximately 5-8 slides Organizational Chart of the Digital Marketing Department: Build an organizational chart diagram and hierarchy of the key roles that will support this strategy. Depending on the size of your company and size of strategy, will determine the types of roles needed. This can be assumption based, but use the course material and research to best guess the organizational structure for this strategic plan. Key Resources: What are the top 2-3 positions that have a major stake in this strategy and why?

Provide at least 2-3 bullet points per each role and explain their important responsibilities and functions that majorly contribute to your strategy. Marketing Technology: Pick one of the marketing technologies mentioned in the class, that you would propose this company leverage. You can use some of the material from the previous marketing technology assignment, but you must tailor those marketing technology strengths towards YOUR strategy, explaining why your company chosen would benefit greatly from this marketing technology for the others. Also identify 3-4 key marketing tactics you would use in this technology and what type of personnel resource would manage those tactics. This section should be 5-8 slides approximately.

Each slide should have minimum 4-5 speaker notes at the bottom. References and sources should be properly cited where needed. Any power point template, font type is fine. The slides however need to be executive presentation format. Milestone 4 will be given feedback after it’s deadline and a grade. For the FINAL project submission in the final week of the term, any Milestone 4 feedback from the instructor must be addressed and updated for the final submission.

Paper For Above instruction

Introduction

Effective execution of a digital marketing strategy hinges on a well-structured organizational framework, clear identification of key resource roles, and leveraging appropriate marketing technologies. For this milestone, a comprehensive organizational chart, identification of pivotal roles, and a strategic selection of marketing technology are essential components that support the successful deployment of the digital marketing plan. This paper discusses the proposed organizational structure, highlights critical roles, and examines the selected marketing technology tailored to the company's strategic needs.

Organizational Chart of the Digital Marketing Department

The organizational chart for the digital marketing department should reflect a hierarchy that supports strategic objectives and operational efficiency. Given the company's size and scope of the digital strategy, the structure can be assumed to include roles such as Digital Marketing Manager, Content Strategist, SEO Specialist, PPC Specialist, Data Analyst, and Marketing Technologist. The Digital Marketing Manager would oversee the entire digital initiatives, coordinate with other departments, and ensure alignment with overall corporate goals. Supporting roles like Content Strategist and SEO Specialist focus on content creation and optimization, while a PPC Specialist manages paid advertising campaigns. The Data Analyst monitors marketing performance, providing insights for continuous improvement. The Marketing Technologist is responsible for managing marketing technology platforms and integrations.

The hierarchy usually positions the Digital Marketing Manager at the top, with specialists and analysts reporting directly or indirectly to this role. This structure is flexible to adapt based on organizational size, with smaller companies possibly consolidating roles, and larger companies expanding the team to include specialized positions such as social media managers, email marketing managers, and automation specialists.

Key Resources and Their Roles

The top 2-3 positions vital to this digital marketing strategy include the Digital Marketing Manager, Data Analyst, and Marketing Technologist.

Digital Marketing Manager

• Coordinates overall digital marketing campaigns, ensuring strategic alignment with business objectives.
• Manages cross-functional teams and oversees budgeting, scheduling, and resource allocation.
• Analyzes performance metrics and adjusts strategies accordingly to optimize results.

Data Analyst

• Provides data-driven insights to inform decision-making and refine marketing tactics.
• Tracks key performance indicators (KPIs) such as customer engagement, conversion rates, and ROI.
• Develops dashboards and reports to facilitate understanding of campaign performance for stakeholders.

Marketing Technologist

• Implements and manages marketing automation tools and platforms.
• Ensures technological integrations support campaign execution and tracking.
• Provides technical expertise to staff for platform usage and troubleshooting.

These roles are essential because they ensure strategic oversight, data-informed decisions, and technological effectiveness—all critical to achieving the marketing objectives.

Marketing Technology Selection

For this company, Customer Relationship Management (CRM) technology is proposed as the primary marketing technology. CRM systems, such as Salesforce or HubSpot, offer comprehensive platforms for managing customer interactions, nurturing leads, and analyzing customer data. The choice of CRM is particularly strategic because it facilitates personalized marketing efforts, improves customer retention, and enables targeted campaigns—integral aspects of the digital strategy.

The CRM's capabilities enable personalized email marketing, segment-specific promotions, and customer journey automation. Using such technology aligns closely with the company's goal of enhancing customer experience and increasing conversion rates.

Key Marketing Tactics Using CRM Technology

Three core marketing tactics within the CRM platform include:

1. Segmentation and Targeted Campaigns: Using CRM data, marketing personnel can create detailed customer segments for personalized messaging. Managed by the CRM Manager or Marketing Automation Specialist.

2. Email Automation and Nurture Campaigns: Automating email sequences based on user actions or lifecycle stages. Managed by Email Marketing Specialist or Automation Manager.

3. Customer Journey Mapping: Visual mapping of the customer journey to identify touchpoints and optimize interactions. Managed by the Data Analyst in collaboration with the Marketing Technologist.

4. Analytics and Performance Reporting: Regular analysis of campaign data to refine strategies. Managed by the Data Analyst with inputs from the Marketing Technologist.

These tactics leverage the CRM's features to foster deeper customer engagement, improve retention, and drive sales.

Conclusion

A well-defined organizational structure, clear role responsibilities, and tailored marketing technology choices are vital to executing an effective digital marketing strategy. By establishing a hierarchy that supports collaboration and specialization, pinpointing critical roles that drive strategy, and leveraging CRM technology for targeted customer engagement, the company can enhance its marketing effectiveness and achieve its strategic goals.

References

1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson Education.

2. Ryan, D. (2016). Understanding Digital Marketing. Kogan Page.

3. Kumar, V., & Reinartz, W. (2016). Customer Relationship Management: Concept, Strategy, and Tools. Springer.

4. Roberts, P. W., & Zahay, D. (2019). Internet Marketing: Integrating Online and Offline Strategies. Cengage Learning.

5. Salesforce. (2023). CRM Software Solutions. Retrieved from https://www.salesforce.com.

6. HubSpot. (2023). What is CRM? Retrieved from https://www.hubspot.com.

7. Harding, D., & Swanson, T. (2020). Marketing Technology and Automation. Journal of Digital & Social Media Marketing, 8(2), 120-132.

8. Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.

9. Leeflang, P. S. H., et al. (2014). Challenges and solutions for marketing in a digital era. European Journal of Marketing, 48(3/4), 302-316.

10. Melville, N., et al. (2017). Motivations and Challenges in Marketing Technology Adoption. MIS Quarterly Executive, 16(3), 213-226.

At the end of the day, integrating an aligned organizational framework, defining crucial roles, and adopting suitable marketing technology ensures a robust digital marketing execution aligned with strategic corporate goals.