For This Assignment You Will Write A Case Study Analy 137669

For This Assignment You Will Write A Case Study Analysis That Focuses

For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice. In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.

Paper For Above instruction

Summarize the Communication Strategy

Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, create a summary paragraph. Begin by identifying the author(s) of your article, then complete the following exercise: "[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here]. The top reason [insert author’s name here] holds that position is __________. A second reason [insert author’s name here] holds that position is __________. A third reason [insert author’s name here] holds that position is __________." Fill in the blanks to develop a list of the positions and claims made by the authors about your organization. Shape your notes into a cohesive paragraph that presents the information from the source, avoiding simply listing the points. This paragraph will serve as the foundation for your analysis in the subsequent section.

Analyze the Communication Strategy

Evaluate how the communication strategy influences the organization across multiple levels. You can use the four levels discussed in the case study on Dell Computer Corporation—sales, services, value chain, and continuous improvement—as a model. Discuss any problems or potential issues with the current communication practices and propose solutions based on your research. Consider how effective management could support these solutions to enhance communication effectiveness. This comprehensive analysis should address the impact of communication strategies on organizational operations, culture, and performance.

Explain Integration Techniques

Finally, describe how the communication strategy could be integrated into your current or previous workplace. Support your explanation with references to at least two academic sources. Structure this section as a standard five-paragraph essay: introduction, body paragraphs (discussing the integration process and potential benefits), and conclusion. Emphasize practical methods for embedding the strategy into existing organizational processes and highlight how management can facilitate these efforts to ensure successful implementation.

The full paper should be at least three pages long, written in APA format, and demonstrate clear organization, proper grammar, and mechanics. Your analysis should be thorough, well-supported by research, and reflect a strong understanding of strategic communication integration within organizations.

References

  • Argenti, P. A. (2007). Corporate communication (4th ed.). McGraw-Hill.
  • Clampitt, P. G. (2012). Communicating for managerial effectiveness. SAGE Publications.
  • Hallahan, P., Holtzhausen, D., G. Van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35.
  • Lee, S., & Choi, J. (2018). Enhancing organizational communication strategies for improved performance. Journal of Business Communication, 55(2), 163–183.
  • Scott, W. R. (2014). Institutions and organizations: Ideas, interests, and identities. Sage Publications.
  • Sha, B. L., & Weiger, R. (2018). Strategic public relations leadership in organizations. Routledge.
  • Tourish, D., & Robson, P. (2006). Sensemaking and the influence of top management team communication. Journal of Management Studies, 43(4), 895–918.
  • Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2010). Effective crisis communication: Moving from crisis to opportunity (2nd ed.). SAGE Publications.
  • Waters, R. D., Burnett, E., Lariscy, R. W., & Plociniak, E. (2014). Benchmarking organizational communication: An exploratory study. Public Relations Review, 40(5), 806–808.
  • Zerfass, A., Verčič, D., Verhoeven, P., & Witts, C. (2018). Strategic communication management: Challenges and opportunities. Routledge.

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