Four Fifty One Publishing Contact For Immediate Release Clai

Fourfiftyonepublishingcontactfor Immediate Release Claire Mcc

Fourfiftyonepublishingcontactfor Immediate Release Claire Mcc

FourFiftyOnePublishing Contact: For Immediate Release: Claire McClellan Dec. 12,2017 Director of Marketing Email: [email protected] Phone: FourFiftyOne Publishing Introduces a New Novel "Dumpster Fire" The new novel by emerging author Guy Montag introduces a new future where news come from "Emoticon", a network based on feelings and emotions. FOURFIFTYONE PUBLISHING, New York City — Starting from December 12, 2017 "Dumpster Fire" will be released nationally with a two-week book tour, visiting book stores and cafes in major cities across the U.S. "Our publishing company is excited to present and promote this ground-breaking new thriller. I recommend it to all past readers of our published novels like never before," said Francis Faber, president of the leading book publisher FourFiftyOne Publishing. "We have worked our minds out for months, days, and nights to successfully publish this novel; and I am proud to announce this book is worthy of all the work and time. You will be surprised after reading it." FourFiftyOne Publishing has been working in close contact with the author of "The Dumpster Fire", where under the direction of Faber the awaited novel is now ready to be released. "The book represents a frightening imaginary community where news come from one primary network that ï¼MOREï¼ FourFiftyOne Publishing everyone must have heard of, called Emoticon," said Guy Montag, an emerging author of the dystopian thriller "The Dumpster Fire". "You will come to know the effects your feelings and emotions have on your future like how I learned mine while writing this novel". In addition to the extensive media promotion in the network on social media, the two-week book tour will conclude at Los Angeles' famed, The Last Bookstore with a surprising celebrity appearance. "If this novel ever turns into a movie, I swear I'd like to be its main character," said Jay Sadbury, the veteran actor who will make a special appearance and read the audiobook version of "The Dumpster Fire" in Los Angeles. "I hope to see you all there and share this exciting thriller with me." For the first time, FourFiftyOne Publishing will promote one of its novels by cooperating with a world-known celebrity, who agreed to join the book-tour after reading the novel himself. For more information, please visit . ### INSTRUCTIONS: FourFiftyOne Publishing’s in-house marketing department will handle the promotion of “Dumpster Fire†and its author, Guy Montag. Your job is to develop public relations materials to promote the novel and its author. (Additional details can be found in the FS17 Scenario Brief.) We have learned that Guy Montag’s new novel “Dumpster Fire†will be published by leading book-publisher, FourFiftyOne Publishing. Your task for TNR1 worksheet TNR1 project is to develop a news release to announce 1) the publishing of “Dumpster Fire,†and its release date of Dec. 12, 2017 2) introduce emerging author, Guy Montag. While in the throes of the revision and approval process for the release, an anonymous source leaked a bombshell story to the news media: Guy Montag is actually a pen name for L.M. Bowling, wildly popular young adult fiction author. Your task for the TNR Rewrite is to further revise your TNR1 to address the scandal and continue promotion of the new book. You must draft new quotes from Faber and Montag (two quotes total) to reflect the changing news story. Quotes are used to relay the human elements, emotions and opinionated material of a story. Quotes are stand-alone paragraphs and never appear back-to-back in news releases. The new quotes should be used to further develop your news story. Your news release must reflect the format and style elements described in your textbook and discussed in class. · Remember the inverted pyramid. (Most important information comes first – 5Ws) · Remember that you can invent quotes for your speakers. In this case, you have no choice. · Remember who your target audience is. · Remember the news voice and attribution. Clarisse McClellan serves as the contact person (See the scenario brief for her contact information). Use your final version’s due date as the release date. This assignment includes fictional information.

Paper For Above instruction

Introduction

On December 12, 2017, FourFiftyOne Publishing officially released the dystopian novel "Dumpster Fire," authored by the emerging writer Guy Montag. This groundbreaking novel introduces a future where emotions and feelings shape the dissemination of news through a powerful network called Emoticon. The novel's release was marked with a two-week nationwide book tour, engaging readers in major cities across the United States, culminating at Los Angeles' renowned The Last Bookstore with a special celebrity appearance. This strategic promotional campaign underscores the publisher's enthusiasm and confidence in Montag's visionary storytelling, aiming to attract a wide audience and generate buzz concerning the innovative plot and themes conveyed within the book.

Promotion Strategy and Context

The official press release emphasized the novel's innovative premise, highlighting the societal implications of a corporation-controlled information network that relies on emotions. Francis Faber, President of FourFiftyOne Publishing, expressed excitement about the novel’s potential impact, emphasizing the creative effort invested and the importance of this release in their catalog. The promotional activities included social media campaigns intertwined with personal appearances, notably involving celebrity actor Jay Sadbury, who read the audiobook version and expressed a desire to participate in a potential film adaptation. Such celebrity endorsement aimed to amplify the novel’s appeal and reach diverse audiences, from young adults to thriller enthusiasts.

Addressing the Scandal: The Revelation of Hidden Identity

Following the initial release, an anonymous source leaked a sensational story claiming that Guy Montag is not his real name but a pseudonym for L.M. Bowling, a widely acclaimed young adult fiction author. This revelation posed potential challenges to the promotional campaign, necessitating a strategic response to maintain credibility and capitalize on the buzz. The revised press release incorporated statements from Francis Faber and Guy Montag to address this scandal directly, emphasizing Montag’s creative persona's importance and reaffirming the novel’s themes and significance.

Revised Quotes and Human Element

In light of the controversy, Faber stated, "While the true identity of Guy Montag remains a mystery to enhance his enigmatic persona, our focus remains on his compelling storytelling and the powerful message of 'Dumpster Fire.' This novel challenges readers to consider how emotions influence societal cohesion and individual perceptions. Whether under a pseudonym or not, Guy Montag’s voice is vital in shaping conversations about the future of information."

Montag himself responded in a carefully crafted quote: "My true identity does not change the story I am telling. 'Dumpster Fire' is a reflection of the fears and hopes we all share about technology, emotion, and truth. I am proud to have created a narrative that invites readers to think critically about the world we are building—regardless of who I am behind the pen."

Conclusion and Future Engagements

The promotional efforts continue with plans for literary festivals, social media engagement, and further media interviews featuring Montag (regardless of his revealed identity), emphasizing the novel’s thematic depth and relevance. The campaign aims to sustain interest and drive readership, emphasizing that the core message remains unchanged, despite revelations about the author's true identity.

References

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• Faber, F. (2017). Press release for 'Dumpster Fire'. FourFiftyOne Publishing.