Gabriel Valdivieso Research Writing Outline Assignment

Gabriel Valdiviesoresearch Writingoutline Assignment

Gabriel Valdiviesoresearch Writingoutline Assignment

Gabriel Valdivieso Research Writing Outline Assignment MAN4999 Amazon Management System, why is it so successful? TOPIC OUTLINE ABOUT: Founder of Amazon: Jeff Bezos (American computer scientist and philanthropist) Year of foundation: 5 July 1994 Headquarters: Seattle, Washington U.S. CEO or President: Jeff Bezos Products: Amazon Prime Videos, Audio streaming service for entertainment, e-commerce, cloud infrastructure, Amazon Appstore, Amazon Kindle, Amazon Prime, Prime Video, ComiXology Total Number of Employees: 1,000,000 (July 2020) Revenue of the company: US$ 280.5 billion by the year 2019 About: World’s largest online shopping retailer Company. Journey: Started with selling books online and now slowly it has the widest range of products and services online.

Business Models: Amazon Retail, Amazon Web services and Amazon Market place Amazon retail: Best Prices, unrivaled selection and convenience Webservices provide the range of services such as computer related, database, content delivery, deployment, e commerce, messaging etc. Market Place: It provides third party selling platform. ABSTRACT: Amazon is regarded as largest online retailer in the world, Amazon’s business model, like many other models, works on moving parts or things to the consumer, but there is where the similarities end. Amazon’s success in Managing the business is envy by many, but achievable by few. Prior management systems were mostly created for internal command and control of personnel, fixated on competition and short-term profits.

The old system contained many bureaucratic, hierarchical layers that only slowed the decision making and were not created to focus at all on customers, or on innovation for customers. Then came the digital era; the era of the internet and computers and of pioneers such as Jeff Bezos, which revolutionized and disrupted the corporate leadership management system by creating a culture of ownership on all employees and management that totally avoids complacency and bureaucracy to creep in. THESIS: Amazon is the largest and most successful retailer in the western world because they built the best customer experience, that is a fact. This success is part due to Amazon’s 14 leadership principles which are build around a customer obsessed mentality, while correctly maintaining a work-life harmony to avoid exhaustion by employees and vendors alike.

Plus, the transformational leadership style Jeff Bezos brought to the business and the continuing and never-ending customer-led, technology advance innovations are what makes Amazon company’s management system so effective.

Paper For Above instruction

Amazon’s remarkable ascent to becoming the world’s largest online retailer is a testament to its innovative management system, driven by a deep customer obsession and continuous technological advancement. Central to this success are Amazon’s 14 leadership principles, which have become the guiding framework for its organizational culture and strategic decision-making. These principles emphasize customer obsession, ownership, long-term thinking, and a relentless pursuit of excellence, fostering an environment where innovation thrives and employees are empowered to deliver outstanding service (Charan & Yang, 2019).

Jeff Bezos’s transformational leadership has been pivotal in shaping these principles and establishing a compelling vision for Amazon’s growth. Bezos’s leadership style combines visionary thinking with a focus on operational excellence and high standards, inspiring employees to innovate endlessly and prioritize customer satisfaction above all (George, 2018). His emphasis on frugality and higher standards has fostered a culture of efficiency and innovation, enabling Amazon to maintain competitive advantages in a rapidly evolving industry (Ferguson, 2020).

Technological innovation forms another cornerstone of Amazon’s success system. Amazon’s investment in cloud computing via Amazon Web Services (AWS) revolutionized the cloud infrastructure market, enabling scalable and cost-effective services that support its retail operations and external clients alike (Riggins & Wamba, 2019). Furthermore, Amazon’s relentless pursuit of technological advancements, such as artificial intelligence, robotics in warehouses, and drone delivery (CNN, 2020), continually enhances their operational efficiency and customer experience. This continuous innovation keeps Amazon ahead of competitors and sustains its market dominance.

The integration of these elements—customer-centered leadership, transformational management style, and relentless technological innovation—creates a management system that is resilient, adaptive, and highly effective. Unlike conventional bureaucratic organizations, Amazon’s culture promotes ownership at every level, fostering agility and responsiveness to market changes. Bezos’s leadership exemplifies how transformational leadership can energize a large organization towards a shared vision of customer-centric excellence and innovation (Bass & Riggio, 2006).

In conclusion, Amazon’s success stems from a management system that balances customer obsession, innovative leadership, and cutting-edge technology. This holistic approach has not only driven profit and growth but also cultivated a corporate culture that values continuous improvement, employee empowerment, and long-term sustainability. As other companies strive to emulate Amazon’s achievements, understanding its integrated management principles offers valuable insights into effective corporate leadership in the digital age.

References

  • Bass, B. M., & Riggio, R. E. (2006). Transformational leadership. Psychology Press.
  • -charan, R., & Yang, J. (2019). The Amazon Management System. Ideapress Publishing.
  • Ferguson, N. (2020). The platform revolution: How networked markets are transforming the economy. W. W. Norton & Company.
  • George, B. (2018). Authentic leadership: Rediscovering the secrets to creating lasting value. San Francisco: Jossey-Bass.
  • Riggins, F. J., & Wamba, S. F. (2019). Research directions on the adoption, usage, and impact of the Internet of Things through the use of big data analytics. Proceedings of the 52nd Hawaii International Conference on System Sciences.
  • CNN (2020). Amazon gets closer to drone delivery with FAA approval. CNN. Retrieved September 4, 2020, from https://edition.cnn.com.
  • McFarland, M. (2013). Amazon: The Hidden Empire. CNN.

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