Guidance For Task Success For This Assignment You Need To Fo
Guidance For Task Successfor This Assignment You Need to Focus On One
For this assignment, you need to focus on one business unit (SBU). Wherever the word "company" appears in the assignment brief, it refers to the SBU. The assignment requires reading the brief carefully to ensure all requirements are addressed. A strong submission must include relevance, a good portion of knowledge, consistent analysis, argument structure, critical evaluation, good presentation, and references to literature. Use academic research from journals, books, and Google Scholar—avoid unreliable sources like Wikipedia or blogs. Support your discussion with a wide range of scholarly sources, and undertake a critical evaluation making effective use of evidence and sources. Present findings in an appropriate format, following Harvard referencing conventions.
Writing standards include professional and ethical communication. Your work should look and sound professional, credit others properly, and include a title page with assignment title, your name, course title, professor’s name, and date. Use double spacing, Arial, Courier, Times New Roman, or Calibri fonts, with 10–12 point size. Ensure clear and ethical writing: active voice when possible, appropriate language, concise expression, and proper spelling and grammar. Include in-text citations and a reference page if research is involved. In-text citations must include the author's last name and reference number; citations can be integrated via signal phrases or parentheticals. When paraphrasing, reword ideas to fit your voice without copying directly.
The reference page should list all sources used, numbered in order of appearance, with proper APA-style formatting. Repeat reference numbers for sources cited multiple times.
Paper For Above instruction
The effectiveness of strategic management within a focused business unit is pivotal for organizational success and sustainability. Particularly, analyzing how strategic frameworks and models are applied to a single business unit offers insights into its competitive positioning and strategic evolution. This paper critically evaluates the strategic approach of a selected business unit—specifically within a diversified corporation—using relevant strategic models and theories to identify key challenges and opportunities.
Understanding the strategic environment of a business unit requires a comprehensive analysis using accepted frameworks. The SWOT analysis, Porter’s Five Forces, and the VRIO framework are instrumental in dissecting internal capabilities and external market conditions. For instance, Porter’s Five Forces provide a lens to evaluate competitive intensity and bargaining power within the industry. Applying these models to the selected SBU reveals its strategic positioning relative to competitors, supplier power, buyer influence, and potential entrants. These analyses underscore critical areas such as market entry barriers, technological innovation, and supply chain vulnerabilities.
Critical evaluation of strategic factors suggests that internal resources—such as technological assets, human capital, and organizational structure—are vital for sustained competitive advantage. The VRIO framework indicates whether these resources are valuable, rare, inimitable, and organized to capture value. For example, a technology-driven SBU with innovative product development capabilities can achieve sustained differentiation, provided resources are properly leveraged. Conversely, deficiencies in resource organization can undermine potential advantages, highlighting the importance of strategic alignment within the SBU.
External environmental dynamics also influence strategic decisions. Changes in technology, consumer preferences, regulatory policies, and economic conditions shape the strategic landscape. The application of PESTEL analysis helps identify macroeconomic factors impacting the SBU, such as regulatory shifts encouraging sustainable practices or technological advancements enabling automation. Recognizing these external influences allows the SBU to adapt its strategy proactively, maintaining its relevance and competitiveness.
Strategic evaluation must also consider the dynamic capabilities perspective, emphasizing the importance of organizational agility in responding to environmental change. Building on the resource-based view, the capability to reconfigure resources rapidly can be a source of competitive advantage. For example, flexible manufacturing processes enable quick adaptation to market shifts, such as the rapid pivot to digital services or new product lines during a crisis.
Furthermore, the analysis of corporate strategy extends to the integration of business units within the broader corporate portfolio. Portfolio analysis tools like the BCG matrix or McKinsey’s GE matrix assist in assessing the SBU’s contribution to corporate growth and stability. These tools help determine resource allocation priorities, such as investing in high-growth sectors or divesting underperforming units.
The sustainability of the SBU’s strategic position depends on continuous innovation, resource management, and external environmental scanning. Developing strategic agility through organizational learning and innovation is critical for maintaining competitive advantage amid volatile markets. This involves fostering a culture of innovation, investing in technology, and nurturing strategic partnerships.
In conclusion, a comprehensive strategic evaluation of a business unit must incorporate multiple frameworks—internal and external—and assess both current capabilities and future potential. By applying models like SWOT, Porter’s Five Forces, VRIO, and PESTEL, organizations can identify strategic priorities grounded in evidence and aligned with environmental realities. The capacity for reconfiguring resources and maintaining strategic agility determines resilience and long-term competitiveness. Therefore, effective strategic management, supported by rigorous analysis and continuous adaptation, is essential for sustaining a favorable competitive position in today’s dynamic marketplace.
References
- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
- Grant, R. M. (2019). Contemporary Strategy Analysis (10th ed.). Wiley.
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
- Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
- Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79–91.
- Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland, A. J. (2018). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education.
- Yukl, G. (2013). Leadership in Organizations (8th ed.). Pearson.
- Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring Corporate Strategy (11th ed.). Pearson.
- Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
- Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage: Concepts and Cases (6th ed.). Pearson.