Health Services Continue To Affect The Gross Domestic Produc

Health Services Continue To Affect The Gross Domestic Product And Thi

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility.

In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you: Justify the purpose of the selected health care establishment’s product(s) / service(s) and their associated life cycle(s). Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) portfolio analysis benefit and providing two (2) examples that display differential advantages.

Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide. Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified. Use at least three (3) quality academic resources.

Paper For Above instruction

In examining the role of health care establishments and their impact on the economy, particularly through the lens of marketing and product development, it is crucial to select a specific local health care facility. For this discussion, the chosen establishment is a regional rehabilitation center that specializes in physical therapy, occupational therapy, and reintegration programs for post-acute patients. This type of facility plays a vital role in healthcare delivery, especially as populations age and the prevalence of chronic conditions increases. Understanding its product offerings and lifecycle is essential for strategic growth and effective marketing.

The primary purpose of the rehabilitation center’s services is to restore health and functional abilities to patients recovering from surgery, injury, or illness. These services are part of a continuous care cycle—starting from acute hospitalization, followed by outpatient therapy, and ultimately leading to community reintegration. Typically, such services are introduced in the growth stage of their lifecycle, characterized by increasing demand, expanding facilities, and heightened awareness among stakeholders. As the center matures, it may face saturation in its primary services but can diversify into specialized therapy programs or tele-rehabilitation to extend its lifecycle.

One strategic approach to improving the marketing mix—comprising product, price, place, and promotion—is to enhance the digital presence of the rehabilitation center through targeted telehealth services. Implementing tele-rehabilitation programs can expand outreach, reduce geographic barriers, and appeal to technologically savvy or distant patients. This strategy aligns with the increasing integration of technology into healthcare, offering convenience and continuity of care.

A key benefit of portfolio analysis—such as the BCG matrix—is the ability to evaluate service segments and allocate resources effectively. For instance, by categorizing services into stars, question marks, cash cows, and dogs, the center can prioritize high-growth, high-market-share services like tele-rehabilitation (star) for investment and innovation. Conversely, lower-performing segments, possibly outpatient gym services, might be evaluated for repositioning or divestment. Examples demonstrating differential advantages include specialized pediatric rehabilitation programs that attract a niche market, providing high customer loyalty and differentiated care; and a corporate wellness partnership initiative that extends services to local businesses, generating consistent revenue streams and community engagement.

The role of technology in healthcare extends beyond service delivery to vital communication channels. It ensures patients have access to comprehensive, accurate, and timely information regarding their health conditions, treatment plans, and available services. Modern health organizations leverage electronic health records, patient portals, and mobile apps to enhance transparency and engagement, ultimately improving patient satisfaction and adherence.

To measure patient expectations regarding information accessibility and service delivery, a well-structured survey can be designed. This survey would include questions about preferred communication methods (e.g., phone, email, mobile app), perceptions of online information clarity, and expectations for appointment scheduling and follow-up processes. For example, questions could include: "How satisfied are you with the ease of accessing your health information online?" and "What improvements would you like to see in the communication and information-sharing process?" Analyzing patient feedback through this survey enables the organization to tailor its digital tools and services, ensuring alignment with patient needs.

In conclusion, selecting a local rehabilitation center demonstrates how healthcare establishments develop their products/services within a lifecycle that evolves with demand and technological integration. Applying strategic marketing practices—such as digital expansion—and leveraging portfolio analysis can foster growth, improve service differentiation, and enhance patient engagement. Moreover, the integration of technology plays a pivotal role in ensuring accessible health information, which is essential for patient-centered care and satisfaction.

References

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• Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
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