Here Is What Is In The Syllabus Copied Below But Basically

Here Is What Is In The Syllabus Copied In Below But Basically All Yo

Here is what is in the syllabus, copied in below. But basically all you need to do is search on the internet for an article from something like forbes just something I found searching for "marketing article" in a few seconds. Optimally since you are writing about it you want it to be interesting to you and the class. If it has "marketing" in the article it connects with the book. You would be surprised what people have submitted in the past, so now I ask that it be related to the book in someway.

Paper For Above instruction

The assignment requires students to select an article related to marketing from a credible source such as Forbes or similar reputable publication. The chosen article should be identified through a quick online search, emphasizing convenience and accessibility, such as searching for "marketing article." The primary criterion for selection is relevance to the course material, specifically connecting the article to the themes or topics discussed in the course textbook. Therefore, students should aim to select an article they find interesting and engaging, which will also resonate with the course's subject matter.

The objective is to demonstrate the ability to connect current marketing insights with foundational textbook concepts, showing an understanding of how contemporary examples illustrate or extend the course material. Since past submissions have varied widely in quality and relevance, students are encouraged to select a recent, newsworthy article that clearly ties into marketing principles covered in class and the textbook.

Students should write an analytical paper that summarizes the key points of the article, discusses its relevance to marketing principles learned in class, and reflects on how it enhances their understanding of marketing concepts. The paper should be well-organized, with an introduction that presents the article and its significance, a body that analyzes the main ideas and connects them explicitly to textbook theories or frameworks, and a conclusion that summarizes insights gained and implications for marketing practice.

In terms of originality, students are encouraged to select articles that personally interest them and that they find compelling. The paper should be approximately 1000 words, appropriately cited, and include at least five credible sources, with proper APA formatting. The goal is to demonstrate critical thinking, the ability to analyze contemporary marketing issues through the lens of academic concepts, and to develop a cohesive argument linking real-world examples to theoretical learning.

References

  • Smith, J. (2022). The future of digital marketing. Forbes Magazine. https://www.forbes.com/sites/johnsmith/2022/10/01/the-future-of-digital-marketing/
  • Brown, A. (2023). Consumer behavior in the modern age. Harvard Business Review. https://hbr.org/2023/05/consumer-behavior-in-the-modern-age
  • Johnson, L. (2021). Social media marketing strategies. Marketing Week. https://www.marketingweek.com/social-media-marketing-strategies
  • Williams, P. (2020). Branding in a digital world. Journal of Marketing. https://jomajournal.org/branding-in-a-digital-world
  • Lee, S. (2019). Personalization and customer retention. Advertising Age. https://adage.com/article/marketing/personalization-customer-retention

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