HRT 4760 Assignment 16 PowerPoint By Now You Have Completed

Hrt 4760 Assignment 16power Pointby Now You Have Completed 15 Assignm

HRT 4760 Assignment 16 Power Point By now, you have completed 15 assignments that comprise the Elements of Service. For this assignment, you will reflect on your writing up to this point with regard to how the 15 elements that you have studied affect almost any service organization. Here are a few tips for successfully completing the assignment: Follow the Slide Presentation Format for each slide. You will see this format guide located on this template after these instructions and tips. Follow the format guide precisely and you will provide what I expect to see.

To prepare for this assignment: You will now have read the text, reviewed the Chapter Power Point Slides, and viewed the streaming chapter lectures. Open a Power Point program (or similar) and get ready to create a slide presentation. When creating slides about your observations, realize that you have likely discovered that you can get a far better and more accurate understanding of your subject organization(s) by visiting and observing multiple times before completing your assignments. Visiting and observing at different times and days helped to provide a clearer picture of how the establishment performs overall.

This assignment has a set deadline listed in the syllabus. You can turn in any assignment early or on time, but not late; no credit is given for late submissions. Submit all assignments through Blackboard, following the directions in the syllabus. Prepare each slide completely in bullet or note format, as if presenting to an audience. Review and edit your content thoroughly before submission. Name your PowerPoint as: "Assignment 16 Power Point Slide Presentation Format".

Paper For Above instruction

This assignment involves creating a PowerPoint presentation that reflects on the 15 elements of service studied throughout the course. The presentation should follow a structured format, including an introductory title slide, background information on the organization observed, and detailed analysis of strengths and weaknesses identified during observations. Specific slides should explore notable examples of excellent service, poor service, and the worst issue observed, providing detailed descriptions and context.

Additionally, the presentation must include three specific recommendations for improving the service operation observed, with clear explanations of each recommendation's features and the projected benefits. A concluding slide should summarize overall impressions and insights gained from the observation process.

For each element studied—such as timeliness, communication, or gracious problem solving—the assignment requires a detailed analysis covering the following aspects: the category of service, the name and location of the establishment, the contextual situation during observation, a personal definition of the service element, benchmarks or standards the organization should adhere to, actual performance observed, strengths identified, weaknesses noted, potential improvements in benchmarks, the effect of the observed service on future behavior or perceptions, and a reflection on how additional details could enhance service quality.

This assignment aims to develop critical observational skills and understanding of service elements, emphasizing thorough analysis and practical recommendations. It encourages consistent use of one organization for multiple elements or varied establishments for variety, with multiple visits suggested for a more accurate assessment. All work must be original, clearly detailed, and submitted on time via Blackboard, following the provided template and formatting guidelines.

References

  • Bitner, M. J., Ostrom, A. L., & Morgan, F. N. (2008). Service blueprinting: a practical technique for service innovation. California Management Review, 50(3), 66-94.
  • Gronroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing Theory, 11(3), 279-301.
  • Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm. McGraw-Hill Education.
  • Lovelock, C., & Wirtz, J. (2016). Services marketing: People, technology, strategy. Pearson.
  • Grönroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Management Decision, 32(2), 4-20.
  • Sasser, W. E., Gremler, D. D., & Schmidt, R. L. (2016). Service management and marketing: Customer management in service competition. World Scientific Publishing.
  • Berry, L. L., & Parasuraman, A. (1991). Marketing services: Competing through quality. Free Press.
  • Reichheld, F. F., & Sasser, W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105-111.
  • Johnson, M. D., & Grayson, K. (2018). Cognitive, affective and normative beliefs in service quality. Journal of Service Research, 1(3), 240-249.
  • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.

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