I Have A Quiz Of Business Research Methods Course

I Have Quiz Of Business Research Methods Course Is Anyone Professiona

I have quiz of business research methods course. is anyone professional with that? the materials contain statistic Question 1 The principle that someone who could solve the problem (17/3.22) + 552 = could also solve the problem 4+9-3 = illustrates the underpinnings of: A Guttman scale A rank order measure A Thurstone scale A Likert scale A semantic differential scale 1 points Question 2 When the relationship between a test and performance is low in a concurrent study, one likely reason may be: Restriction of range The sample is not random The test items are double-barreled Insufficiency of redundant items Reverse scored items 1 points Question 3 Asking visitors on a website to respond to the Question of the Day would be an example of what type of sample: Simple random sample Stratified random sample Chunk sample Volunteer sample None of the above 1 points Question 4 The questionnaire item "I prefer the store brand of potato chips because they are the least expensive" would be an example of: A sensitive item A double-barreled item A reverse-scored item A Guttman item A socially desirable item

Paper For Above instruction

This quiz on business research methods encompasses a variety of fundamental concepts integral to understanding and applying qualitative and quantitative research techniques in business contexts. Accurate comprehension of these questions is crucial for mastering the principles behind research design, measurement scales, sampling methods, and questionnaire construction, all of which are vital for conducting effective business research.

Understanding Measurement Scales and Their Underpinnings

Question 1 addresses the underlying principles of different measurement scales used in research. The question references a principle exemplified by the ability to solve two different types of problems, which is indicative of the cognitive abilities assessed by various scaling methods. Among these, the Thurstone scale (option C) is recognized for its use in measuring attitudes based on the equal-appearing intervals derived from judges' ratings, embodying the idea of the person's ability to resolve different problems or items with similar difficulty levels. The Guttman scale (option A) measures a cumulative pattern, typically for attitudes or opinions, where agreement with a certain statement implies agreement with all preceding statements. The Likert scale (option D) assesses the degree of agreement or disagreement on a specific item, commonly used in survey research. The semantic differential scale (option E) measures the connotations of objects or concepts, often through bipolar adjective pairs. Given the problem’s context relating to the principle of solving similar problems, the Thurstone scale is most closely aligned as it emphasizes measured attitudes based on the scalar properties of responses, capturing the underpinnings of how attitudes or abilities are scaled in such methodologies.

Factors Affecting Test-Performance Relationship

Question 2 probes the reasons behind a low correlation between a test and performance in a concurrent study. One plausible explanation for this disconnect is the restriction of range (option A). This occurs when the variability of scores is limited within a sample, thereby attenuating the observed relationship between the test and actual performance. For instance, if only high-performing individuals are included, the range of scores is restricted, leading to an underestimation of the true correlation. The other options, such as the sample not being random (B), double-barreled test items (C), redundancy of items (D), or reverse scoring issues (E), are valuable considerations in test construction but do not directly explain a low correlation in a concurrent validity context.

Sampling Techniques in Business Research

Question 3 examines the type of sampling methodology employed when eliciting responses directly from website visitors to a 'Question of the Day.' Such a method aligns with a volunteer sample (option D), as participants opt-in voluntarily to participate without random selection. It is distinct from simple random sampling (A) or stratified sampling (B), which require specific procedures to randomly select participants or stratify the population based on characteristics. The 'chunk sample' (C) is not a standard sampling term. Volunteer samples are common in online surveys but may introduce bias, as participants are self-selected volunteers rather than randomly chosen individuals.

Questionnaire Design and Item Types

Question 4 relates to item construction within questionnaires, highlighting the importance of identifying the nature of statements or questions used to elicit responses. The provided item, "I prefer the store brand of potato chips because they are the least expensive," is an example of a socially desirable item (option E), as it taps into a respondent's tendency to answer in a manner that they perceive as socially acceptable or favorable. It does not qualify as a sensitive item (A), which would involve personal or stigmatizing topics; a double-barreled item (B) asks about two issues simultaneously; a reverse-scored item (C) is phrased to discourage socially desirable responses; nor is it a Guttman item (D), which generally involves cumulative agreement with statements arranged hierarchically.

Conclusion

Mastery of these foundational components enables business researchers to design valid, reliable, and unbiased studies. Understanding measurement scales enhances the interpretability of data; identifying causes of low test-performance relationships improves validity assessments; knowing sampling methods ensures representative and unbiased data collection; and crafting appropriate questionnaire items reduces measurement error and response bias. Together, these elements underpin rigorous business research methodologies essential for evidence-based decision-making.

References

• Cohen, L., Manion, L., & Morrison, K. (2018). Research Methods in Education (8th ed.). Routledge.
• De Vaus, D. (2014). Surveys in Social Research (6th ed.). Routledge.
• Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications.
• Malhotra, N. K., & Birks, D. F. (2020). Marketing Research: An Applied Approach (5th ed.). Pearson.
• Schutt, R. K. (2019). Investigating the Social World: The Process and Practice of Research (9th ed.). Sage Publications.
• Levine, P., & Nesler, M. (2018). Psychological Testing and Assessment. Academic Press.
• Huck, S. W. (2012). Reading Statistics and Research (6th ed.). Pearson.
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• Bradburn, N. M., Sudman, S., & Wansink, B. (2004). Asking Questions: The Definitive Guide to Questionnaire Design. Jossey-Bass.