Identify Your Key Words, Passions, Value Proposition, Brandi

Identify your key words, passions, value proposition, branding, and elevator pitch

I. KEY WORDS List 3-4 Keywords that you would use to describe yourself. Ex. Digital Marketer, Entrepreneur, Advocate, IT Expert, Student, Consultant, etc. a. Keyword 1: b. Keyword 2: c. Keyword 3: d. Keyword 4: II. PASSION(S) & VALUE(S) Identify your area(s) of passion and values. Your passion is a subject or topic that you feel strongly about, or are an authority in. Your values are the principles that you hold yourself to, or things that you hold in high regard. a. Passion(s): b. Value(s): III. VALUE PROPOSITION Identify your value proposition? This is a sentence that describes what you have that sets you apart from others (experience, skills, expertise, qualities). Your value proposition identifies who you are, what you do and the value you bring to those you interact with. a. Value Proposition: IV. PERSONAL BRANDING/NETWORKING GOALS List 3 Personal Branding/Networking Goals (i.e. Set up your LinkedIn profile, begin blogging, develop a thought leadership presence, start or join a networking group, complete a certification, etc.) a. Goal 1: b. Goal 2: c. Goal 3: V. ELEVATOR PITCH Create a 3-4 sentence elevator pitch that you can use when you meet someone new. This is just a quick summary of your skills, expertise and what you hope to accomplish. Look to your value proposition, passion, values and keywords for clues. You can find some excellent examples of Elevator Pitches here: