Instructions Part I: The Case Study Link Below Is For The Ca

Instructions Part I: The Case Study link below is for the Case Study 3

Read and study the case and address each of the questions at the end of the study. In addressing each of the questions, create a PowerPoint presentation to include the following: - Problem - Identify and describe alternative solutions - Justify your recommendations for EACH question

Paper For Above instruction

The given assignment requires analyzing a case study related to supply chain management in a tea manufacturing company, Tehindo, and creating a comprehensive PowerPoint presentation addressing specific questions. The focus is on understanding supply chain complexities, challenges, and strategic decisions relevant to managing a multi-product tea company with diverse packaging, distribution channels, and market behaviors. This paper will explore the core issues illustrated in the case, assess alternative solutions, and justify recommendations based on supply chain principles, strategies, and research evidence.

The case study delineates Tehindo’s operations—covering manufacturing locations across Indonesia, product varieties (Goteh and Fteh), packaging types (RGB and OWP), and distribution channels—including direct sales, retail outlets, wholesale networks, and third-party distributors. It highlights the complexities associated with managing multiple product variants, especially for Fteh, which has numerous flavors and packaging options, and grapples with issues such as fluctuating demand, inventory management, demand anticipation, and information distortion throughout the supply chain. These challenges are compounded during promotional periods and price adjustments, significantly impacting inventory levels and service performance.

This analysis begins with mapping the supply chain configuration, illustrating product and information flows and identifying key challenges. It then compares supply chain management issues encountered with bottled Goteh versus Fteh, focusing on inventory, demand variability, and logistical complexities. Next, the paper discusses the causes of temporary demand surges, driven by promotional activities, price expectations, and seasonal demand spikes. Based on this understanding, strategic recommendations are proposed, such as adjusting inventory policies, enhancing information sharing, and considering supply chain integration options. Lastly, it explores how information distortion, such as the bullwhip effect, occurs in this context and offers suggestions to mitigate it, emphasizing transparency and collaborative planning. The advantages and disadvantages of vertical integration and outsourcing for Tehindo are also analyzed, highlighting strategic trade-offs.

Throughout, the paper integrates relevant scholarly references and contemporary research findings to underpin the analysis and support proposed solutions, ensuring a well-rounded and research-supported approach to managing supply chain complexity in a beverage manufacturing environment. This comprehensive exploration aims to provide actionable insights for optimizing supply chain performance amid product diversity, market demand fluctuations, and operational constraints.

References

  • Chen, I.J., & Paulraj, A. (2004). Towards a theory of supply chain management: The constructs and measurements. Journal of Operations Management, 22(2), 119-150.
  • Christopher, M. (2016). Logistics & supply chain management (5th ed.). Pearson Education.
  • Fisher, M. (1997). What is the right supply chain for your product? Harvard Business Review, 75(2), 105-117.
  • Harrison, A., & Van Hoek, R. (2011). Logistics management and strategy: Competing through the supply chain (4th ed.). Pearson.
  • Lee, H.L., & Billington, C. (1992). Managing supply chain inventory: Pitfalls and opportunities. Sloan Management Review, 33(3), 65-73.
  • Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008). Designing and managing the supply chain: Concepts, strategies, and case studies (3rd ed.). McGraw-Hill Education.
  • Stank, T.P., Daugherty, P.J., & Ellinger, A.E. (1999). Supply chain collaboration and operational performance: The moderating role of conflict/conflict resolution approaches. Journal of Business Logistics, 20(2), 49-65.
  • Stock, J.R., & Boyer, K.K. (2009). Developments in supply chain thinking and technology. Journal of Business Logistics, 30(2), 1-5.
  • Waters, D. (2010). Supply chain management: An introduction to logistics (3rd ed.). Palgrave Macmillan.
  • Christopher, M. (2011). Logistics and supply chain management (4th ed.). Pearson Education.

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