Instructions: You Have Been Hired As A Marketing Consultant

Instructionsyou Have Been Hired As A Marketing Consultant In A Compan

You have been hired as a marketing consultant in a company. The organization asks you to identify a sample population to determine the demand for a product or service they are planning to offer. You must provide an unbiased sample survey that best represents the population. In your post, State the organization’s industry or purpose. Identify the product or services selected for conducting the survey.

State the problem that the product or service will solve. Explain what the organization wants to learn about the product or services from the survey. Explain how and where you determined your sample population and why your sample choice will get the needed data. Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.

Paper For Above instruction

The organization I am collaborating with is in the health and wellness industry, specifically focused on fitness equipment manufacturing. The purpose of this company is to develop and market innovative home fitness solutions to cater to the increasing demand for convenient and effective workout options. The product selected for the survey is a new type of smart adjustable dumbbell designed to optimize space and provide customizable weight options, appealing to home gym users seeking versatility and technology integration.

The primary problem that this product aims to solve is the lack of space-efficient, multifunctional, and user-friendly weightlifting equipment suitable for home use. As urban living spaces become smaller, many fitness enthusiasts find traditional bulky equipment impractical. The smart adjustable dumbbell addresses this challenge by offering a compact design with adjustable weights controlled via a mobile app, enabling users to change weights seamlessly without cluttering their space.

From the survey, the organization seeks to understand the potential customer demand, preferences regarding features, price sensitivity, and the overall interest level in this innovative product. Specifically, they want insights into consumers’ willingness to adopt smart fitness equipment, their current exercise habits, and the price range they are willing to pay for such a product. This data will inform production volume, marketing strategies, and sales channels.

The sample population was determined by targeting urban adults aged 25-45 who are fitness-conscious and own a smartphone. This demographic was chosen because they are most likely to be interested in innovative fitness technology and have space constraints typical of urban apartment dwellers. The sampling was conducted through online surveys distributed via social media platforms, fitness forums, and mailing lists associated with gym memberships, ensuring a broad and unbiased reach within this demographic. The geographic scope was limited to metropolitan areas to focus on the specific needs related to space limitations and technology use.

The chosen sample size was 384 respondents, calculated based on the population estimate of urban adults aged 25-45 within the targeted regions, with a confidence level of 95% and a margin of error of 5%. This sample size is statistically sufficient to represent the broader population’s preferences and behaviors related to fitness equipment in urban settings. The sample size was determined using standard sample size calculation formulas for finite populations, ensuring that the data collected will be reliable and generalizable to the target population.

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